Senior PR & Communications Manager, Justworks
$122-134.2k
Senior and Expert level
New York
2+ days a week in office
Business operations platform
Job no longer available
Business operations platform
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Job no longer available
$122-134.2k
Senior and Expert level
New York
2+ days a week in office
1001+ employees
FintechB2BEnterpriseHRCompliancePaymentsSaaS
Company mission
Justworks' mission is to help entrepreneurs and businesses grow with confidence.
Role
Who you are
- You have a knack for working cross-functionally with executives and colleagues at all levels
- You have a strategic mindset and strong project management skills, and do your best work under tight deadlines
- In short, you're equal parts writer, storyteller, news junkie, and a media relations pro with a solid existing network
- Business insight - applying knowledge of Justworks and the marketplace to advance the organization’s goals
- Functional expertise - subject matter expertise of PR and media relations, including knowledge of principles, practices, and domain knowledge
- Resourcefulness - taking a can-do approach, even in the face of obstacles and constraints by assessing what’s in front of you and effectively and efficiently optimizing what you have, whether it's working on something new or thinking about how to do something better
- Builds networks - effectively building formal and informal relationship networks inside and outside the organization
- Clear communication - the ability to articulate thoughts and express ideas effectively using oral, written, visual, and non-verbal communication skills and listening skills to gain understanding
- 6+ years of external communications and media relations experience, with at least 4 years in an in-house role (ideally at a B2B/tech company)
- Bachelor’s degree in English, Communications, Journalism, or related field
- Experience managing an external PR agency, driving strategy, and achieving results
- Proven track record securing impactful media coverage (we will ask for samples)
- Existing network of relevant media contacts
- Excellent organizational, written, and oral communication skills, as well as an aptitude for independent project management and execution
- Ability to multitask, prioritize, and execute top-notch work against tight deadlines
- Creative thinker who comes to the table with conversation-driven story ideas and media angles
- Familiarity with PR reporting and media database tools, such as Muck Rack, Cision, PR Newswire, etc
- Comfortable working with data or willing to learn/ask for help
- Passion for entrepreneurship is a plus
- Knowledge of AP style with a willingness to use the Oxford comma
What the job involves
- As Senior PR & Communications Manager, you are a key part of Justworks’ Communications Team, overseeing PR, thought leadership, and our Speaker’s Bureau
- You will also serve as a deputy to the Director of Communications on Corporate Communications related duties
- In this role, you will manage the company’s relationship with our PR firm of record, Small Girls PR, and partner closely with them to generate brand awareness and buzz
- You will ideate, develop, and drive a successful PR, Thought Leadership, and Speaker’s Bureau strategy—analyzing what we have done to date and bringing new ideas to the table
- You will come up with integrated campaigns that push the envelope (and earn the buy-in of your peers) and lead proactive outreach around our product, brand, customer storytelling, and executive thought leadership platforms
- You will put yourself out there to build Justworks’ external visibility with the media and key audiences at relevant events via proactive outreach, pitching, and regular contact with your existing network
- This role reports to the Director of Communications
- Own Justworks’ relationship with our external public relations firm, Small Girls PR
- Ideate, develop and drive a successful media relations strategy—analyzing what we have done to date and bringing new ideas to create news to the table
- Create PR campaigns that push the envelope (and earn the buy-in of your peers)
- Manage the media storytelling process end-to-end, overseeing direct reports and partnering with our PR firm to identify angles and targets, create assets like abstracts, pitches, and briefers, and prepare our spokespeople around key messages and Q&A
- Proactively build and nurture effective relationships with national and local tech and business reporters, as well as advise on how to break into new beats to reach the small business ecosystem
- Own and execute our data PR strategy, working with external polling/research agencies to develop surveys and reports for media consumption
- Write wire-ready press releases and craft media messaging for product launches and other key company news
- Oversee written Q&As and ghostwrite op-eds for press opportunities on topics across benefits, HR, business, and more; revise and edit op-eds with executives
- Work with our PR firm to evaluate and coordinate inbound press and interview requests with an eye to our strategic priorities, media themes, and storylines
- Ensure PR resources and processes are updated and easily accessible to key stakeholders (media list database, briefing materials, executive bios, executive headshots, fact sheets, etc.)
- Follow the news and keep us informed of industry trends, competitor activity, and news-jacking opportunities
- Ideate and manage the execution of PR-driven brand activations and manage associated budget
- Oversee executive-level thought leadership and company-wide speaking opportunities end-to-end (aka Speaker’s Bureau)
- Ideate and execute thought leadership for owned brand events, including identification of executive and/or non-executive spokespeople and customer/partner/etc.outreach to secure participants, working closely with our Events, Field Marketing, and Partnerships teams
- Work with Events, Field Marketing, Content, Sales, BD, TA, and others to identify appropriate spokespeople for speaking engagements at sponsored (non-owned) events
- Develop thought leadership talk tracks, moderator scripts, support visual aid creation, and host presentation prep sessions
- Develop media strategy for events, work with SGPR to invite relevant contacts, create on-the-ground experience to support relationship building and brand awareness with key media outlets and influencers
- Staff events for on-the-ground thought leadership and spokesperson support support
- Support speaker experience across owned channels (e.g. webinar, content) and internal channels (e.g. internal panels, super all hands) as appropriate
- Oversee processes and materials related to executing our PR, thought leadership, and speaker’s bureau programs (e.g. thought leadership log, executive speaker toolkits, moderator best practices, media training)
- Support Director, Communications in crisis communications
- Oversee a comprehensive approach for measuring and reporting on our PR, thought leadership, and speaker’s bureau strategies’ impact as it relates to building brand brand awareness and shaping perception in the marketplace
- Perform other related duties as assigned
- As Senior PR & Communications Manager how results are achieved is paramount for your success and ultimately results in our success as an organization
Our take
Justworks operates in an increasingly crowded space of all-in-one business operation suites, that include tools like human resources, payroll, employee management, benefits, and others that businesses critically need to operate as they scale.
Globally, human resource management has become an extremely fertile field, worth over $20 billion annually and predicted to grow to over $50 billion annually by 2030 - creating great opportunity for Justworks to continue to grow. The company is regarded as a market leader, but does see competition in the shape of Paychex Flex, Rippling, Paylocity, and TriNet, among others.
Solutions delivered by Justworks have proven to be extremely popular with SMEs, and this has not gone unnoticed by investors, with the company picking up exceptional amounts of funding. Justworks is known to have sights on going public, though action towards this end has been delayed until global mass-market conditions have settled from a period of volatility. However, the company's acquisition of
Steph
Company Specialist at Welcome to the Jungle
Insights
Top investors
24% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Nov 2023
$16.9m
LATE VC
Jan 2020
$50m
SERIES E
Total funding: $159.9m
Company benefits
- Paid volunteer work.
- Paid parental leave.
- Work from home opportunities.
- Medical, dental, and vision insurance, plus access to One Medical, Kindbody, and Teladoc.
- Premium access to Headspace, ClassPass stipends, and webinars to support your overall wellness on topics like nutrition, budgeting, mindfulness, and more.
- All Justworks offers include equity, and Justworkers can continue to earn more over time with promotions and tenure.
- Extensive learning & development opportunities through workshops, ExecOnline, Udemy, and BetterUp coaching.
- Engineering Apprenticeship program that supports internal movement and growth
Company HQ
Fulton Ferry District, NY
Leadership
Isaac Oates
(Executive Chair)Experience as a Senior Product Manager at Amazon before founding Adtuitive and serving as COO for a year. Left this position to spend 3 years as a VP at Etsy, before founding Justworks.
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