SMC GTM Architect Lead, Snap Inc.
$133-235k
Actual salary range is dependent on location. This position is eligible for equity in the form of RSUs
4-5 days a week in office
Social media & camera company
Be an early applicant
Social media & camera company
1001+ employees
Be an early applicant
$133-235k
Actual salary range is dependent on location. This position is eligible for equity in the form of RSUs
4-5 days a week in office
1001+ employees
Company mission
To empower people to express themselves, live in the moment, learn about the world, and have fun together.
Role
Who you are
- Track record of building and shipping systems that drove measurable business impact
- Understand how digital advertising works — campaign setup, bidding, optimization, measurement, and the advertiser journey from acquisition through retention
- Demonstrated ability to translate technical capabilities into measurable revenue, productivity, or cost improvements
- Strong technical foundation in Python, SQL, or related languages with hands-on experience building systems integrated with CRM, BigQuery, GCP, and Ads APIs
- Knowledge of LLMs, RAG architectures, prompt engineering, eval frameworks, and model lifecycle management
- Experience working with development tools such as Claude, Cursor, Google ADK
- A bias for solving real customer problems with practical, well-designed solutions
- Hands-on operator, move quickly, simplify complexity, and stay close to the work
- High standards for your own work, your team, and the products you ship, with a relentless drive to learn and improve
- Strong builder mindset: rigorous about testing, observability, data hygiene, and Iteration cycles
- BS/BA degree in Analytics, Computer Science, or related field, or equivalent experience
- 8+ years experience in designing and deploying automation systems, preferably in a GTM context
- Experience building and shipping production applications or working prototypes
- Experience with Python, SQL, or equivalent tools and technologies
- Experience operating in high-growth, fast-paced environments
What the job involves
- In this role, you will be the executional engine of the SMC GTM Architect team — an individual contributor who conceptualizes, spearheads, and ships the core systems that power Snap's small-customer advertiser growth
- You will work end-to-end across product, engineering, and sales, shipping systems that deliver measurable business outcomes
- Success requires technical fluency, strong business acumen, complex judgement, and the ability to operate independently
- Take full ownership of specific segments or workflows within the full-funnel strategy for long-tail advertisers, conceptualizing and spearheading projects end-to-end
- Build and ship systems that integrate CRM, BigQuery, Ads APIs, and other data platforms, enabling unified account context and cross-system coordination
- Build personalization workflows that deliver the right product recommendations, optimizations, and triggers to the right advertiser at the right moment
- Develop multi-channel outreach across in-product, email, and partner surfaces, balancing advertiser experience with measurable impact
- Bring together behavioral, contextual, and performance data to power personalization, targeting, and decisioning
- Drive operational excellence through automation, remove manual work, build reusable tools and APIs, and accelerate decision-making
- Find efficiencies and links across initiatives, proactively raise concerns, and prioritize tradeoffs with limited guidance from leadership
- Cultivate strong cross-functional relationships across Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering to align on use cases, KPIs, and business impact
- Mentor peers, contribute to team-wide standards and best practices, and help shape team culture
- Communicate progress, tradeoffs, and outcomes in a clear, compelling, and concise manner to leadership and stakeholders
Our take
Snap Inc. is the social-media company behind Snapchat, a mobile app launched in 2011 that prioritises visual and emotive communication over traditional texting. Born from a desire to share real-time moments with authenticity, the app now boasts a massive global reach with daily active users surpassing 460M and monthly active users well beyond 900M.
After rejecting a billion-dollar acquisition offer from Meta Platforms (then Facebook) in 2023, Snapchat entered into a long-term rivalry with Meta's apps (most notably Instagram). Despite the competition, Snap has carved out a distinct place in the social-media landscape by innovating features such as the "Discover" tab, augmented-reality (AR) lenses, in-app gaming, paid subscriptions via Snapchat+, and robust ad-monetisation options.
Snap has yet to post a full-year profit since going public in 2017, but the company is clearly making progress. In Q1 2025, the net loss was narrowed to roughly $140M, down from $305M the year before, and revenue rose 14% to $1.36B. Advertising revenue remains periodic, and macro-factors still pose headwinds, yet Snap's enduring popularity and its expanding product mix suggest that further success appears likely.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2016
$1.8bn
SERIES F
Mar 2015
$200m
SERIES E
Total funding: $2.6bn
Company benefits
- Up to 28 weeks of parental leave and return-to-work program
- Adoption, surrogacy, infertility, and fertility preservation benefits
- Backup child care coverage, center-based care support, & caregiver assistance
- Dependent Daycare Flexible Spending Account
- Short-term disability, long-term disability, basic life insurance, and AD&D insurance
- Services to support your path to parenthood & beyond - fertility support & family planning via Carrot, SNOO, Hinge Health
- Lactation rooms (based on office location) and breastmilk shipping coverage
- For Snap, employees taking care of loved ones with complex, chronic, or ongoing care needs (i.e. parent with Dementia, spouse with Cancer, child with Autism), your family can save time, money, & stress with Wellthy
- Comprehensive medical coverage, including PPO, HDHP with HSA, and HMO options
- Dental coverage, including orthodontia benefits
- Vision coverage, including frame and contact allowance and LASIK benefits
- Free membership to One Medical for primary and urgent healthcare services
- Business Travel Insurance
- Gym perks and discounts
- Team fitness classes and races
- Sports leagues
- Cooking and nutritional workshops
- Well-being reimbursement
- Unlimited access to virtual physical therapy with Anthem
- 15 sessions per year of mental health for you + dependents through Lyra
- Generous time off and leave programs. In the US, this includes the following:
- Up to 3 weeks (120 hours) of vacation time and 1 floating holiday for non-exempt team members
- 12 paid holidays per year
- 15 sick and safe days per year
- Meditation and yoga classes
- Speaker series, classes, and subscriptions to educational programs
- Social gatherings, team outings, and volunteering programs
- Snap Inc. provides a 401(k) plan that allows you to save on a pre-tax, Roth, and after-tax basis for your retirement (yes, we even have the Mega backdoor option!) Snap will also match 100% up to 3% of your contribution and then 50% on your 4th and 5th%
- Flexible Spending Accounts for healthcare, daycare and commuter
- Health Savings Account with employer contributions
- Rocket Lawyer memberships
- Financial education programs
- Snap exclusive discounts and perks
- Compensation packages that let you share in Snap’s long-term success!
Company HQ
Sunset Park, Santa Monica, CA
Leadership
Evan Spiegel
(Co-Founder & CEO)Graduated from Stanford with a BS in Product Design.
Salary benchmarks
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