Senior Paid Marketing Manager, Cleo AI
+ Equity
More information about location
AI personal finance assistant
Open for applications
AI personal finance assistant
201-500 employees
Open for applications
+ Equity
More information about location
201-500 employees
Company mission
To change the world’s relationship with money.
Role
Who you are
- 4+ years minimum hands-on experience in paid social/paid acquisition, with significant exposure on Meta/Facebook/Instagram
- Proven experience managing large scale paid social budgets and delivering measurable impact at scale
- Strong experience in designing and interpreting incrementality or lift studies (e.g. hold-out testing, incrementality measurement), you know how to prove value of paid social beyond standard attribution
- Deep expertise in Meta’s ad ecosystem: Ads Manager, Advantage+, SKAN/AEM, custom audiences/lookalikes, placement optimisation, creative formats (Reels, Stories, etc). You stay up to date with Meta’s evolving features and can quickly adopt new tactics
- Analytical mindset: comfortable with querying data sets, funnel breakdown and ideally SQL or a BI tool
- Creative mindset + test-and-learn ethos: you brief creative, drive A/B and multivariate tests, iterate quickly and scale what works
- Strong collaboration & stakeholder skills: you’ll work across Growth, Product, Analytics and Marketing and present to senior leadership, so you must communicate complex analysis into clear, strategic insights
- Comfortable operating in a fast-moving environment, prioritising experiments, optimising rapidly and managing ambiguity
- (Optional but highly desirable) Experience in fintech, subscription or consumer app environments where paid social is a key acquisition lever
- You are excited about Cleo’s mission to help people improve their financial lives, you’re motivated by impact and scale
What the job involves
- We’re looking for a Senior Marketing Manager to lead our paid social growth channel on Meta (Facebook) and associated platforms (Instagram, Reels, Audience Network)
- This is a hands-on growth marketing role: you’ll own the paid social strategy, execute campaigns, run rigorous tests, measure incrementality, and manage multi-million dollar budgets
- You’ll partner closely with creative, analytics, product, and growth teams to ensure Cleo is making the most of paid social to acquire, activate, and retain users at scale
- Own the full funnel paid social channel on Meta: from building campaigns, setting budgets, choosing creatives, to analysing performance and making optimisations
- Manage an eight-figure annual budget across Meta platforms, allocating spend, optimising bids/placements and ensuring efficiency and scale
- Develop and run rigorous incrementality testing frameworks to understand the true impact of paid social, designing hold-out tests, lift studies, and ensuring measurement integrity
- Lead creative testing and optimisation: briefing creative, collaborating with design teams, testing different formats (Stories, Reels, Carousel, UGC) and surfacing what works
- Drive experimentation across event-tracking, optimisation strategy, custom audiences / lookalikes, and emerging Meta features to push performance ahead of curve
- Monitor and analyse campaign performance in depth, not just surface metrics (e.g CPA/ROAS) but trends, cohort behaviour, LTV impact, retention and incremental value. Use these insights to iterate and scale
- Partner cross-functionally with Growth, Analytics,Product, and Marketing teams to align on target audiences, attribution frameworks, measurement, and creative strategy
- Establish a regular review rhythm: dashboards, weekly/monthly deep dives, sprint style experiment planning and performance reviews. Communicate insights and strategy to senior stakeholders
- Ensure we’re continuously improving our paid social operating model, best practices, process improvements, tooling, and knowledge sharing across the team
Salary benchmarks
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Meaningful equity with early exercise, plus top-ups on promotion
- Up to 26 weeks’ parental leave
- Paid 1-month sabbatical every 4 years
- Comprehensive health, dental & vision insurance
- Pension/401K match up to 6%
- Learning & development budget
- Mental health support via Spill
- Flexible working for a healthy work–life balance
- Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
- Annual company off-sites
- Company-wide performance reviews every 6 months
- Clear progression plans with opportunities to lead, grow, and challenge the status quo
- We’ll cover your OpenAI subscription
Company values
- Make it Happen - Own the outcome. Lend a hand, take a hand. Fast execution.
- No bullsh*t - Intellectually honest. Go hard on problems, not people. Data-backed decision making.
- Learn at Speed - Jump in and figure it out. Dig deep, do it right. Learn what matters.
- Bring Good Vibes - Read the room, lift the room. Show up for others. Keep it real, keep it positive.
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo AI
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
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