Product Marketing Manager, Bitgo
$130-150k
Offers annual performance bonus and stock options
5 days a week in office (Manhattan, New York)
Digital asset financial services for instuitutions
Be an early applicant
Digital asset financial services for instuitutions
201-500 employees
Be an early applicant
$130-150k
Offers annual performance bonus and stock options
5 days a week in office (Manhattan, New York)
201-500 employees
Company mission
BitGo's mission is to deliver trust in digital assets.
Role
Who you are
- 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services
- Strong ability to translate technical products into clear customer value propositions
- Experience launching products and working cross-functionally with Product, Sales, and Design
- Familiarity with both institutional and retail user journeys is a plus
- Excellent writing, storytelling, and communication skills
- Highly organized, proactive, and comfortable operating in a fast-moving environment
What the job involves
- We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo’s platform. This role will work across multiple product lines, including custody, wallets, APIs, and emerging retail and mobile experiences, helping define how we bring products to market and scale adoption
- You will operate at the intersection of Product, Marketing, Sales, and Design, ensuring our products are clearly positioned, effectively launched, and widely adopted
- Own messaging, positioning, and GTM strategy for key BitGo products and features
- Develop deep understanding of customer segments across institutional and retail audiences
- Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market
- Partner with Product Management to shape roadmap priorities and bring new features to market
- Lead product launches end-to-end, including internal alignment, messaging, and external campaigns
- Own release communications and ensure adoption across existing and new clients
- Create sales collateral including decks, product guides, demos, and customer-facing materials
- Enable Sales and BD teams with the messaging and tools needed to close deals
- Gather insights from Sales to continuously refine positioning and improve conversion rates
- Collaborate with content, growth, and PR teams to drive demand and awareness
- Support campaigns, lifecycle marketing, and product-led growth initiatives
- Help shape BitGo’s narrative across channels including web, email, and events
- Support GTM efforts for BitGo’s retail and mobile platform initiatives
- Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences
- Partner with product and design teams to improve onboarding, engagement, and retention
Our take
The digital asset industry is maturing, with asset companies looking to shore up their positions by adding secure custody capabilities. This is good news for BitGo, an independent, regulated cryptocurrency custodian company providing security, custody, and liquidity solutions.
BitGo’s flagship multi-signature wallet solution helps its clients mitigate risk and optimize capital efficiency. The company has subsequently expanded to also cover a number of areas that are critical for any holder of major crypto assets - like portfolio and tax management. In this, BitGo was smart to focus exclusively on institutional clients: there’s huge appetite among larger players to expedite the mainstreaming of crypto, and they’ll need precisely BitGo’s tools to get there.
BitGo was in talks to be acquired by PayPal, and most recently Galaxy Digital, which speaks to a strong institutional confidence in the crypto wave. In spite of a rocky 2024 for the digital assets (which now sees BitGo suing Galaxy Digital for pulling out of the acquisition deal), BitGo has manoeuvred itself into a central position to capitalise on what, now, seems a near-inevitable period of mass adoption. Exemplifying this, the BitGo Ventures wing of the company was launched in 2024 to partner with and invest in cutting-edge blockchain and fintech startups, whilst the company saw revenue rocket to $4.19 billion in H1 2025. It's now gearing up for an IPO bid, which is fitting considering its growth.
Exemplifying this, the BitGo Ventures wing of the company was launched in 2024 to partner with and invest in cutting-edge blockchain and fintech startups, whilst the company saw revenue rocket to $4.19 billion in H1 2025. It's now gearing up for an IPO bid, which is fitting considering its growth
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$100m
SERIES C
Oct 2018
$16m
SERIES B
Total funding: $170.5m
Company benefits
- Company-paid medical, dental, and vision plans
- Catered lunches, fresh snacks, and gourmet coffee
- Commuting made easy with company-paid Caltrain passes
- Competitive compensation, stock options, and 401k plan
- Top-end computer equipment to power your work
- Flexible vacation time
- Remote/hybrid friendly with physical location workspaces
Company HQ
Evergreen Park, Palo Alto, CA
Leadership
Mike Belshe
(CEO)Previously Director of Engineering at Good Technology, who went on to found Cookout Software - and then move to Google as a Software Engineer/Development Manager when the latter company bought out the startup. Has served as BitGo CEO for over a decade.
Ben Davenport
(Advisor)Has spent time as a Software Engineer at Microsoft, Google, and Facebook, and worked on algorithm development at Hudson River Trading. Additionally co-founded and led Beluga, a mobile group messaging solution that was ultimately bought by Facebook, and became Facebook Messenger.
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