Lifecycle Marketing Manager, Zen Educate
£43-50k
Offers Equity
SQL
HTML
Tableau
Looker
Excel
Google Sheets
Hubspot
Braze
ChatGPT
Mid and Senior level
London
4 days a week in office (Oval, London)
Education recruitment platform
Posted today
Education recruitment platform
201-500 employees
B2BMarketplaceEducationRecruitment
Posted today
£43-50k
Offers Equity
SQL
HTML
Tableau
Looker
Excel
Google Sheets
Hubspot
Braze
ChatGPT
Mid and Senior level
London
4 days a week in office (Oval, London)
201-500 employees
B2BMarketplaceEducationRecruitment
Company mission
To make a positive impact and bring about meaningful change within the education recruitment sector.
Role
Who you are
- You have around 3-5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation
- You naturally think about customer behaviour before campaigns
- You take ownership and don't wait to be told what needs improving
- You're highly curious and enjoy asking "why?" before jumping into execution
- You communicate clearly and proactively with stakeholders
- You're comfortable balancing data with good judgment
- You care deeply about quality and catch the small things before customers do
- You're collaborative, low ego and genuinely enjoy helping the people around you succeed
- Hands-on experience with marketing automation platforms (Customer.io, Braze, HubSpot, Iterable or similar)
- Excel and / or Google Sheets
- AI tools (ChatGPT, Claude or similar)
- Nice to have:
- Experience with data visualisation tools such as Tableau, Looker, or similar
- Familiarity with SQL, HTML, Liquid or any other programming language
What the job involves
- Hi, I'm Gerald, Senior Lifecycle Marketing Manager at Zen Educate. I'm looking for a Senior Lifecycle Marketing Manager to help us build lifecycle programs that create compounding growth by making our product more valuable to educators and schools
- Lifecycle Marketing sits at the intersection of marketing, product, operations and data. Our job isn't simply to send emails or build automations - it's to understand customer behaviour, identify opportunities to improve it, and build communication journeys that create measurable business impact
- If you're someone who enjoys solving problems, loves understanding why people behave the way they do, and gets excited about building systems that improve over time, we'd love to meet you
- Build lifecycle programs:
- Own the design, implementation and optimisation of lifecycle marketing programs across email, SMS, In-App banners and other customer touchpoints
- Create customer journeys that improve activation, engagement and retention for both educators and schools
- Build campaigns in our CRM Marketing tool, create audience segments, write compelling copy, and ensure every campaign meets a high quality bar before launch
- Own outcomes:
- You're responsible for more than launching campaigns. You understand how your work connects to company goals and measure success based on customer and business outcomes, not simply whether a campaign was delivered
- When projects encounter blockers, you proactively drive them forward by aligning stakeholders or finding another path
- Experiment relentlessly:
- Design experiments, define success metrics before launching, analyse results and continuously improve programs over time
- When something doesn't work, capture the learning and use it to build something better
- Work closely with the team:
- Partner with Operations, Sales, and Product to make sure campaigns connect to what the business actually needs
- Share clear, honest performance updates with senior leadership - the good and the bad
- You'll own meaningful programs from idea through execution and optimisation. You'll work closely with Product, Operations, Data and Commercial teams, giving you broad exposure across the business while helping shape the customer experience for thousands of educators and schools
- Most importantly, you'll join a team that values curiosity, ownership and continuous improvement over simply checking boxes
- What won't work here:
- If you measure success by launching campaigns rather than changing customer behaviour, you'll struggle here
- If you're uncomfortable speaking up when you see a better way of doing something we'll both find that frustrating
- If you're looking for a highly structured environment where every project is already defined, this role will likely feel uncomfortable
- We move quickly, experiment often, and expect everyone on the team to contribute ideas not just execution
Application process
- We move fast and we respect your time. Three stages, with all interviews in each stage scheduled at the same time. We aim to get back to you within 36 hours of each stage finishing
- Stage 1: Recruiter call - compensation, availability, and the basics
- Stage 2: Intro call with Marketing - we'll talk through your experience and how you think about the work
- Stage 3:
- Task & review - a short lifecycle marketing task to complete at home, then walk us through your thinking
- Cultural interview - meet the team and talk about how you work and what drives you
Salary benchmarks
Our take
With UK schools under immense financial pressure, Zen Educate is providing a smarter approach to education staffing. Recruitment in schools often relies on inefficient and expensive practices. Zen Educate is focused on tackling the pain points in the industry and providing a way to ensure schools get the best teachers possible.
It provides an online platform as an alternative to recruitment agencies, which is the only online platform accredited by the UK's Department of Education, helping schools fill staffing needs quickly and cost-effectively. Schools using the platform have reportedly saved 20-30% on supply cover costs.
On top of this, the company has also raised significant funding to support acquisitions in the UK and the US, plus the expansion of its operations and offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (last 2 of 7 rounds)
Aug 2025
$17.7m
SERIES B
May 2024
$37m
SERIES B
Total funding: $102.5m
Company benefits
- Macbook and tech equipment provided
- Regular "lunch 'n' learns" every month on a range of topics
- Investment in your professional development
- Regular socials
- Ownership in the company
- Pension scheme
- 25 days of holidays + all UK public holidays off
- Central London dog-friendly office with perks like fresh fruit, bike parking, showers, and an on-site gym and café
- Life insurance
- Vitality health insurance and benefits
- Cycle to Work Scheme
- Electric Car Scheme
Company values
- Commit to the mission- We commit to our mission, our customers, and our teams. We work hard because we care more
- Choose greatness over comfort- Greatness and comfort rarely coexist. We seek greatness. We understand success takes grit & determination so we seek colleagues that possess it
- Act like an owner- We all take responsibility for driving the company forward and making it a success. If we see something that could be better, we fix it. We offer stock options to all employees
- Help each other be better- Every person at Zen is someone we can respect and learn from
- A culture of trust- We hire people who are great at their jobs and we let them get on with it while being there to lend a hand when needed
- Challenge the status quo- We take action when we can see opportunities for improvement. We are in it to make our customers' lives better and to fix a broken system
- Embrace learning over perfection- We make decisions quickly and we don't hesitate. We may disagree with a decision, but we support the team and the mission by committing to it. We embrace making unknowable mistakes and learning from them
Company HQ
HQ, London
Articles
Leadership
Slava Kremerman
(Co-Founder & CEO)Previously a member of the Leadership Team at Nutmeg a FS startup, they also worked at Barclays and Aon.
Oren Cohen
(Co-Founder & Chief Customer Officer)Ran the UK office of Optimizely, a Silicon Valley tech company. Prior to this, they worked at G-STAT and Intel.
Diversity, Equity & Inclusion at Zen Educate
- At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a safe, inclusive and equitable environment where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all
- We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We believe in hiring the best people from the widest pool and creating an inclusive culture where people’s voices are heard and all our team can look forward to coming to work
- We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. We seek out diverse opinions, beliefs, and experiences because they collectively make us stronger; we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team
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