Demand Generation Lead, Pulley

• 4+ years of experience in demand generation or growth marketing, preferably in B2B SaaS
• A strategic mindset with the ability to develop an overarching demand generation strategy
• Comfortable running your own campaigns from end to end, including ideation, execution, and analysis
• Ability to design full-funnel programs with clear measurement, feedback loops, and GTM alignment
• Experience running account-based marketing programs and partnering closely with sales
• Strong operational skills to build, optimize, and scale demand gen systems
• Ability to move fast and iterate quickly based on results

Desirable

• Pulley is hiring our first Demand Generation Lead to build and scale our inbound pipeline generation efforts
• This is a strategic and hands-on role where you will define the demand generation function for Pulley and lead execution across multiple channels
• We’re looking for someone who can think holistically, act quickly, and partner cross-functionally to drive revenue impact
• Own Pulley’s demand generation strategy from first principles
• You won’t just run campaigns, but will determine which campaigns we should run and why
• Build and execute full-funnel programs to drive qualified pipeline from high-priority accounts
• Collaborate closely with sales and marketing to define target segments and align messaging and touchpoints across channels
• Create multi-channel campaigns using tactics such as events, email, paid social, ABM, and content syndication
• Set up and optimize systems and tools (CRM, automation, attribution) to track and improve performance
• Work cross functionally with sales, marketing, and design to develop compelling assets that drive engagement
• Test, learn, and iterate quickly to find what works and scale it
• Operate with a hunter mindset
• You proactively identify opportunities to bring the right people into the funnel