Product Marketing Manager, Fivetran
$141.5-169.8k
Salary range applicable to Oakland, CA
Data integration solutions
Open for applications
Data integration solutions
1001+ employees
Open for applications
$141.5-169.8k
Salary range applicable to Oakland, CA
1001+ employees
Company mission
Fivetran's mission is to solve the hardest part of building a data-driven company: centralising all your data in one place.
Role
Who you are
- This role is perfect for someone who thrives in a fast-paced environment and is passionate about helping customers leverage the power of data
- 2+ years of experience in product marketing, technical marketing, or a related field
- 2+ years of experience in data and analytics, or B2B SaaS
- Data industry knowledge: Familiarity with data integration, cloud platforms, and analytics trends is desired
- Strong written and verbal communication skills: Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging for diverse audiences
- Content & messaging creation expertise: Strong writing, editing, and storytelling skills with the ability to translate technical concepts for different audiences
- Highly-organized with an excellent project management track record: Ability to juggle multiple priorities and execute marketing campaigns with clear deliverables and timelines
- Experience working with multiple different teams: Experience working with Product, Sales, Marketing and other teams to execute initiatives and work effectively
- A customer-centric approach to marketing: A deep understanding of customer needs and a passion for delivering exceptional customer experiences
What the job involves
- We are looking for a dynamic and versatile Product Marketing Manager to join our Product + Portfolio Marketing team and support a variety of strategic projects and product areas across Fivetran
- This role will ensure our marketing efforts align with customer needs, market trends, and the evolving data and analytics industry
- As part of the Product Marketing team, you will help drive product growth and marketing success through go-to-market (GTM) launches, compelling content, demand generation support, sales enablement support, and more
- You’ll work closely with Product, Sales, Enablement, Demand Generation, Partner Marketing, Design and more teams to showcase Fivetran’s capabilities around a variety of different product areas and use cases, to appeal to our key personas: data engineers and architects, and data leaders like CDOs, CIOs, and other relevant titles
- Messaging and content creation: Create and edit compelling marketing content including blogs, datasheets, presentations, and customer-facing materials that clearly communicates Fivetran’s value
- Write and edit product launch materials, ensuring messaging resonates with both technical and non-technical audiences
- Support Content team on developing product thought leadership and educational efforts with content for channels like our webpages, social accounts, and speaking engagements
- GTM strategy & execution: Develop/support the development of and execute comprehensive go-to-market plans for new product launches, ensuring we hit our product adoption and marketing pipeline goals
- Ensure alignment with stakeholders across Marketing, Sales, Product, Enablement so that everyone is effectively executing against the launch timeline
- Customer and market insights: Lead/support research efforts on market trends, customer needs, and product capabilities to refine product positioning and messaging
- Work closely with Product and Field Sales teams to understand features and use cases
- Incorporate findings into content like case studies, pitch decks, and sales enablement
- Analyze product launch and campaign performance and do research to shape go-to-market strategies
- Cross-functional product support: Partner closely with Product Managers to understand product features, roadmap, and target use cases, translating technical details into clear and compelling marketing messages
- Cross-functional campaign support: Work closely with Demand Generation, Regional Marketing, and Account-Based Marketing to develop the strategy behind individual marketing campaigns and events and ensure alignment with business goals and PMM research
- Collaborate with Partner Marketing to drive impactful co-marketing initiatives with tech partners like webinars, hands-on labs, and event content
- Cross-functional sales enablement support: Support sellers and sales enablement with enablement content to help position and sell Fivetran effectively
- Project management excellence: Develop and manage quarterly marketing plans, defining goals, timelines, and key deliverables
- Lead/support GTM activities for product launches, ensuring effective communication and execution
- Track and analyze campaign performance, refining strategies based on results
- Regardless of the stakeholder, proactively communicate key milestones and deliverables across teams to ensure seamless execution
Our take
After a few slower years since graduating from Y Combinator in 2013, Fivetran has skyrocketed, consistently raising large sums of funding, including an Andreessen Horowitz-backed $565m Series D round in 2021.
Customers are mostly data analysts at companies with inefficient database schema, who suffer from a high risk of project failures. Fivetran offers rapid integration of complex data services into cloud warehouses, tagging onto the trend towards cloud-based data systems.
By developing and continuously improving cloud applications that adapt to changing APIs and data schemas, Fivetran is attracting customers who seek long-term data viability. Fivetran also benefits from being easy to set up and integrate into a client's existing software.
After acquiring HVR, a data integration competitor, and Teleport Data, Fivetran continues to add functionality and customers via acquisition. A round of funding in 2023 paved the way for expansion into European and Asian markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.6m
Company benefits
- 100% paid Medical, Dental, Vision and Basic Life Insurance. Benefits begin on your first day!
- Option of Health Savings Account (HSA) or Flexible Savings Account (FSA)
- Generous paid time off (PTO) plus paid sick time, holidays, parental leave, and volunteer days off
- 401k match program
- Eligible donation match program
- Monthly cell phone stipend
- Work-from-home equipment reimbursement for your home office setup!
- Professional development and training opportunities
- Company virtual happy hours, free food, and fun team building activities
- Commuter benefits to help with transit and parking costs
- Employee Assistance Program (EAP)
- Referral Bonuses
- Stock equity -- every employee is granted stock options when they walk in the door
- Annual Camp Fivetran trip that brings together every employee from around the world
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)PhD in Neurobiology from the University of Pittsburgh
Taylor Brown
(COO)Studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level
Salary benchmarks
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