Lifecycle Marketing Director, Pomelo Care
$155-175k
+ Equity
Virtual maternity care platform
Job no longer available
Virtual maternity care platform
101-200 employees
Job no longer available
$155-175k
+ Equity
101-200 employees
Company mission
To help families have healthy babies.
Role
Who you are
- 6+ years of experience in B2B2C or consumer lifecycle marketing, ideally having led and effectively scaled a marketing function through a period of rapid growth at a fast-growing virtual care or consumer business
- Proven track record of hitting monthly and annual goals for member acquisition, engagement, retention, and other KPIs
- Proven ability to lead and coach a team to achieve goals
- Deep experience working across marketing channels, particularly email and SMS
- Experience working with CRMs, marketing automation, and analytics tools
- Comfortable with ambiguity and thrive in fast paced environments
- Creative, scrappy, and willing to wear many hats
- Experience managing contractors
What the job involves
- Your North Star: Drive patient growth and optimize our enrollment funnel
- In this role, you will oversee and be accountable for patient growth and acquisition
- You’ll lead and coach your team to design, execute, and optimize campaigns across multiple channels (including email, SMS, direct mail, and more) to exceed our patient enrollment targets and optimize our enrollment funnel
- You will be responsible for measuring lifecycle marketing success, making data-driven decisions to achieve business and performance goals, and informing future growth strategies
- This role is ideal for someone with consumer or B2B2C lifecycle marketing experience who has previously served in roles powering growth at virtual care companies, fast-growing startups, or consumer brands
- Develop and execute a patient-centric omnichannel marketing strategy to exceed enrollment goals, increase conversion rate, reduce conversion time, and achieve CAC and LTV/CAC targets
- Oversee the development and optimization of omnichannel marketing campaigns to exceed our growth and retention goals
- Run continual experiments to test and enhance new marketing channels, strategies and creative to optimize the enrollment funnel
- Monitor, analyze, and report on campaign performance, using data and insights to refine marketing strategy and campaigns to drive continuous improvement
- Manage the marketing budget and relationships with external agencies and vendors as needed, ensuring timely and high-quality deliverables
- Collaborate closely with Outreach, Market Operations, Product, and Clinical teams to hone top of funnel performance to help drive sustained member engagement
- Build, grow, and nurture a team and culture that drives engagement, retention, and business goals
- Ensure compliance and best practices with CAN-SPAM, TCPA, HIPAA, and other applicable laws
Our take
Pomelo Care, a New York-based virtual maternity care platform, is dedicated to enhancing maternal and newborn health outcomes by providing accessible and personalized care. By merging evidence-based practices with innovative technology, the company strives to transform the landscape of family care.
The platform's model provides continuous, proactive 24/7 care through a dedicated multidisciplinary team. This team utilizes data-driven insights to predict and identify potential risks early, offering personalized and evidence-based care protocols. With convenient access through a mobile app, Pomelo Care provides individuals with the support they need, while simultaneously reducing the strain on emergency resources and lowering the risk of complications during pregnancy, postpartum, and infancy.
The company is poised to see further platform adoption, with 2024 funding enabling it to strengthen its existing partnerships with Medicaid Managed Care organizations, employers, and academic medical centres. As Pomelo Care continues to extend its reach and impact, its commitment to accessible and personalized virtual care is well set to make a substantial contribution to addressing the national maternal health crisis.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$46m
SERIES B
Jun 2023
$33m
SERIES A
Total funding: $87m
Company benefits
- Generous equity compensation
- Unlimited vacation
- Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship)
Company values
- Be Humble: We start by listening because we know we don’t have all the answers. We help each other grow and invite opportunities to do better
- Raise Your Hand: We take initiative by jumping in when someone needs help, proactively sharing ideas, and asking questions to help everyone learn
- Decide with Data: We are data-driven and decisive. We use data to prioritize and root cause problems that matter and to drive continuous improvement
- Combine our Superpowers: We collaborate with our patients, teammates, and partners. Pomelo’s magic happens when we bring our diverse perspectives together
- Own the Outcome: We are accountable to our patients and each other. We own our decisions and results. When we miss a goal, we learn from it and show progress
- Find a Way: We are tenacious. We tackle challenges head-on with curiosity, determination, a bias toward action, and positivity to find a solution
Company HQ
Civic Center, New York, NY
Articles
Leadership
Marta Bralic Kerns
(CEO)Graduated from Harvard University with a Bachelor's Degree in Computer Science. Previously worked as a Software Engineer/Product Manager at Microsoft and as a Business Analyst at McKinsey & Company. Also worked at Flatiron Health in multiple roles, including Senior Vice President of Business Development.
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