ASO & Partnerships Director, Zynga
Social game developer
Posted today
Social game developer
1001+ employees
Posted today
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- 6–10+ years of ASO or mobile organic growth experience in free-to-play, ideally in gaming
- Proven track record of improving organic installs and store conversion at scale across multiple markets
- Established working relationships with platform partner teams (Apple, Google, and ideally Microsoft and/or Amazon)
- Strong fluency in ASO tools (e.g. AppTweak, Sensor Tower, data.ai) and store listing A/B testing methodologies
- Deep understanding of app store algorithms, ranking factors, and each platform's merchandising ecosystem
- Experience leading and developing high-performing teams
- Ability to influence stakeholders and drive alignment across multiple functions
- Bonus: familiarity with Match-3/puzzle models and hybrid-casual or builder games
What the job involves
- We are looking for an ASO & Partnerships leader to drive organic growth and deepen platform relationships for Merge Dragons, Monster Legends, Dragon City, FarmVille titles and many more.
- This role owns the studio's app store optimization strategy end-to-end and serves as our primary relationship holder with the major app store platforms — Google Play, the Apple App Store, Microsoft Store and Amazon Appstore
- You will lead a team responsible for improving organic visibility, store conversion, and featuring, while working closely with Product, Creative, UA, and Data teams to unlock sustainable organic growth and strengthen the top of the funnel.
- You will mentor and empower the ASO team to deliver best-in-class execution, and you'll be the studio's trusted voice in front of our platform partners
- Own the end-to-end ASO strategy for the portfolio, driving organic installs, store conversion, and keyword/category rankings across all markets
- Define and manage the yearly organic growth roadmap, including localization, seasonal, and launch strategies
- Set the studio's platform partnership strategy, aligning featuring and promotional opportunities with business priorities and release calendars
- Build and maintain strategic relationships with Google Play, Apple App Store, Microsoft Store, and Amazon Appstore partner teams
- Secure featuring, editorial placements, and promotional opportunities across launches, updates, and key seasonal moments
- Advocate for early access to platform betas, new store features, monetization tools, and APIs, and channel those opportunities back to Product and UA
- Represent the studio in partner reviews, QBRs, and industry events, and negotiate co-marketing and joint business plans
- Lead store listing experimentation (Custom Product Pages, Product Page Optimization, Google Play store listing experiments) to improve conversion rate
- Own keyword and metadata optimization, and build rigorous test roadmaps across icons, screenshots, preview videos, and descriptions
- Establish measurement frameworks to attribute organic uplift and quantify the impact of ASO and featuring initiatives
- Mentor ASO managers, specialists, and analysts; build structured career growth and execution excellence
- Partner closely with Creative teams to fuel store asset testing velocity and creative breakthroughs
- Collaborate with UA, Product, and Data teams to ensure cohesive full-funnel optimization and visibility improvements
- Establish clear accountability for results with transparent reporting and actionable insights
- Improve execution speed through better process, prioritization, and cross-team alignment
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
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