Product Marketing Manager, Andela
More information about location
Connecting global talent to meaningful opportunities
Be an early applicant
Connecting global talent to meaningful opportunities
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To connect global technologists with F500 opportunities, enabling companies to build diverse, high performing teams for the age of AI.
Role
Who you are
- 5–6 years of B2B marketing experience, with at least 3 years in a product marketing role; experience in a high-growth technology company
- Demonstrated track record of running go-to-market strategy for products or solutions
- Experience developing sales enablement materials and working closely with revenue teams to improve pipeline and win rates
- Familiarity with enterprise buying cycles and the ability to craft messaging that resonates with economic buyers, champions, and end users
- Experience partnering with product management or solutions teams to translate roadmap priorities into GTM-ready positioning and campaigns
- Experience working across time zones as part of a global team; prior exposure to multi-regional GTM is a plus
- Exceptional written and verbal communication skills
- Analytical mindset with the ability to draw actionable insights from win/loss data, campaign performance, and customer conversations
- Collaborative and cross-functional
- Highly organized and self-directed, comfortable managing multiple projects and priorities in a fast-moving environment
What the job involves
- As the Product Marketing Manager at Andela, you will be responsible for the go-to-market strategy and execution for Andela’s products, solutions, and learning programs
- Working at the intersection of Product, Marketing, Revenue, and Partnerships you will translate roadmap priorities and solution capabilities into compelling positioning, coordinated launch plans, and sales enablement that drives commercial impact.
- You will report to the Senior Director of Marketing, GTM Strategy, and be based in the US or Canada
- As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you
- Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers
- Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions
- Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users
- Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization
- Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan
- Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently
- Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations
- Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns
- Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant
- Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels
- Develop and maintain a suite of sales enablement assets that equip revenue teams to win
- Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates
- Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve
- Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities
- Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance
Our take
Andela is connecting businesses with skilled software engineering from around the world. Originally founded in Nigeria, it has grown into a global platform with talent across more than 135 countries. Over time, Andela has moved beyond simply hiring to building a larger system that helps companies find, assess, and manage technical talent, positioning itself as an "AI-native" talent platform rather than just a recruitment marketplace.
In the AI era, Andela's role is becoming more important as companies struggle to keep up with how fast the technology is evolving. Many organizations know they want to build AI-powered product, but lack the in-house skills to do so. Andela is trying to solve this by both supplying ready-to-hire engineers and training existing teams through its AI Academy. By focusing on practical skills like building AI systems, deploying them in real environments, and aligning them with business goals, it's helping close the gap between AI ambition and real-world execution.
Recently, Andela has doubled down on this strategy. Its AI Academy aims to train thousands of engineers in areas like LLMs and production AI systems, while its acquisition of Woven strengthens how it tests and verifies real-world engineering ability. Together, with earlier investments in its Talent Cloud platform, these moves show Andela shifting toward a full end-to-end system. Now the company is ready to become a key infrastructure layer for AI adoption, helping businesses not just find talent, but continuously build and maintain the skills needed to keep up.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$200m
SERIES E
Jan 2019
$100m
SERIES D
Total funding: $386.8m
Company HQ
Diamond District, New York, NY
Leadership
Carrol Chang
(CEO)Prior to joining Andela in 2024, Carrol spent nearly 8 years at Uber. She joined in 2016 as a General Manager, before becoming the Head of Driver Operations in US & Canada in 2019, and Global Head of Driver & Courier Operation in 2021. She also spent 3 years at McKinsey & Company as an Associate.
Geoff MacNeil
(CRO)Prior to joining Andela in 2025, Geoff spent nearly 4 years at Crowdbotics as a VP of Revenue. Before that, he spent over 3 years at Gigster, joining as a VP of Enterprise Sales & Customer Success before moving into the role of SVP of Sales, Partnerships, Network & Team Intelligence.
Barun Singh
(Chief Product & Technology Officer)Barun joined Andela in 2025 as the Head of Engineering, within 4 months, he was promoted to Chief Product & Technology Officer. Previously, he was the Founder of CO2 where he served as the Chief Product & Technology Officer.
Share this job