Lead Management Program Analyst, Pluralsight

• You enjoy learning and are open to new ways of doing things
• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns
• When communicating you are self-aware, insightful, and proactive
• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link
• You believe in continuous improvement and request frequent feedback from others
• B2B Lifecycle Mastery: You know the ins and outs of B2B lead and customer lifecycle, demand generation metrics, and sales handoffs
• Problem-Solving and Solution Orientation: You can assess business needs, propose technical solutions, and drive the development and rollout of new processes and technology
• Data-Driven Mindset: Curious and analytical, skilled in leveraging data to inform decisions, set goals, and drive continuous improvement across the lead funnel
• Detail-Oriented Approach: Exceptional attention to detail with an aptitude for managing and understanding complex processes and systems
• Marketing Automation Expertise: Advanced Marketo knowledge (Marketo Certified Expert preferred) with experience orchestrating data flows across MarTech tools
• Requires a minimum of 5 years of related or equivalent experience; or 3+ years with an advanced degree

Desirable

• We’re seeking a Lead Management Program Analyst to help us scale our lead scoring and routing operations
• Reporting to the Senior Director of Marketing Technology and Operations, this role will work closely with Demand Generation, Business Development, and cross-functional teams to refine lead quality, enhance speed-to-lead, and ensure seamless lead handoff across the organization
• Your expertise will help shape our lead management framework, creating greater alignment and efficiency throughout the lead lifecycle
• Shape and Optimize Lead Flow: Design and maintain routing rules and lifecycle automation in RingLead and Marketo, ensuring leads land with the right team, fast
• Document and Share Knowledge: Build and maintain process documentation to support lead scoring, routing, and handoff activities, enabling clarity and consistency for all stakeholders
• Collaborate for Impact: Partner with Demand Generation and Business Development teams to enhance lead quality, response times, and routing accuracy, directly contributing to our revenue growth and operational excellence
• Troubleshoot and Innovate: Proactively monitor and resolve routing and data structure issues, implementing immediate solutions while developing root-cause fixes to enhance future processes
• Empower the Team: Train and enable cross-functional team members on established processes, ensuring alignment across Marketing and Sales teams