Senior Marketing Manager, CAST AI
Paid Traffic
+ Company equity
Cloud cost optimization & automation
Open for applications
Cloud cost optimization & automation
101-200 employees
Open for applications
+ Company equity
101-200 employees
Company mission
To pioneer a brighter future of cloud computing.
Role
Who you are
- You’re a great fit for this role if you have strong interpersonal skills and constantly ensure your work is aligned with marketing, sales, and company objectives
- You thrive in a fast-paced, goal-oriented environment, and enjoy working across international markets
- You think strategically across the entire customer journey, proactively map your quarterly goals, enjoy the constantly evolving nature of startups, and adapt accordingly
- 5+ years of experience managing paid campaigns in sales-led and/or product-led B2B organizations
- Strong communicator in written and verbal form
- Strategic planning and project management skills, with experience in achieving quantifiable results
- Knowledge and proficiency in advanced B2B marketing tech stack platforms (Salesforce and HubSpot) as well as paid marketing platforms (Google Ads, LinkedIn Ads, Facebook Ads, Taboola, Outbrain, and more)
- Analytical and data-driven. You are comfortable navigating a variety of metrics, extracting insights, and understanding the nuances of marketing attribution
- Ability to work in fast-paced environments and adapt to shift projects as business needs change
- Ability to work closely with a distributed team and collaborate closely across a geographically dispersed team
- Experience in a high-growth B2B Enterprise IT segment is a plus
What the job involves
- The Senior Marketing Manager, Paid Traffic will report to the Director of Demand Generation
- In this role, you will be responsible for developing and implementing effective paid advertising strategies across multiple channels including SEM, Paid Social, Video, Display, and more
- Your focus will encompass both strategic planning and day-to-day campaign execution and optimization, aiming to drive pipeline growth and increase brand awareness within CAST AI’s target audience
- You will work closely with Marketing and Sales teams to develop campaigns, enhance creative assets, conduct experiments, and ensure consistent messaging across all platforms, aligned with different target personas
- Develop a paid traffic strategy to boost pipeline generation and expand our business
- Implement Paid Search, Paid Social, Paid Video, and Display campaigns to support brand, product sign-ups, and enterprise lead goals
- Regularly analyze campaign performance and make ongoing adjustments in spending, targeting, bidding, creative, and landing pages
- Develop and document campaign experiments for continuous improvement in paid campaigns
- Manage the paid traffic budget and provide consistent reporting on budget pacing and campaign performance
- Collaborate with Marketing, Sales, and Customer Success to manage and execute paid traffic strategies in both ongoing activities and integrated campaigns
- Collaborate with PMM to ensure the testing of messaging and promotion of up-to-date assets in paid campaigns
- Regularly review and update ABM target lists across different regions
Our take
Managing cloud deployments effectively to control costs has become a priority for organizations of all sizes. CAST AI drives cloud optimization and cost reduction by using AI and machine learning to analyze a company’s cloud environment to identify the resources required for maximum performance.
CAST AI’s platform supports all three major cloud service providers; Microsoft Azure, Google Cloud, and Amazon Web Services. When cloud providers have unused machines they are typically discounted by 60-70%, however, if AWS (for example) needs that machine back, they give little warning before reclaiming it. CAST AI is able to automatically detect this, and immediately replace it, meaning companies using its platform will never experience an outage of discounted machines.
As more enterprises embrace cloud technologies, CAST AI is a strong choice of provider as it provides customers with a unified, automated platform, making Infrastructure as a Service (IaaS) more efficient and budget-friendly. The company has seen considerable investment that will be spent on attracting new customers, as well as helping to expand the CAST AI range of products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2023
$35m
SERIES B
Mar 2023
$20m
EARLY VC
Total funding: $72.7m
Company benefits
- Flexible hours
- Remote work
- Team of highly skilled professionals to work with and learn from
- Impact and visibility - our organization is flat
- Short feedback loop
- Every employee gets a share of the company
- Time to focus on work with a minimum overhead of meetings, bureaucracy, etc
- 10% time to focus on self-improvement or personal projects
Company values
- Develop the Best: Be curious and improve continuously to foster personal development and professional growth.
- Lead: Take ownership, never kick the can, and drive things forward on a full-power mode. The company is in your hands.
- Be Open Minded: Constantly welcome new ideas and opinions. Share insights responsibly with unwavering openness, honesty, and respect
- Customer Obsession: The customer always, always, always comes first. Solve the customer’s problem, be open to feedback, act on it, and the rest will follow
Company HQ
Downtown Miami, Miami, FL
Articles
Leadership
Yuri Frayman
(CEO)Co-founder & former CEO of ZENEDGE, Frayman Group, Viewdle, and LegalKEY Technologies. Founder & former Executive Chairman of CUJO AI. Current Director of Blumarine Group, and is a Board Member/Advisor at Koop Technologies, Secerus, and Perthera AI.
Leon Kuperman
(CTO)Co-founder & former CTO of ZENEDGE, Co-founder of HostenPCI, and Founder & previous CTO of Truition. Previous CTO & Technology Advisor at CUJO AI, Vice President of Security Products OCI at Oracle, and was the President & CTO of Bidz.com. Current Board Member for OXYGEN.
Laurent Gil
(CPO)Co-founder & former CPO of ZENEDGE. Previous CEO of Viewdle, CFO of WiPlug, and Director of IdeaCapital. Worked as a Group Architect at Oracle, and was an Advisor for both We Heart It and Cel-Fi.
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