Vice President of Growth Marketing, CookUnity
$265-285k
+ Stock Options Plan + Bi-annual performance bonus
Ready-meal delivery marketplace
Open for applications
Ready-meal delivery marketplace
501-1000 employees
Open for applications
$265-285k
+ Stock Options Plan + Bi-annual performance bonus
501-1000 employees
Company mission
To empower chefs everywhere to nourish the world through our shared love of great food.
Role
Who you are
- 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments
- Proven success leading large-scale customer acquisition and retention programs across multiple channels
- Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting
- Exceptional leadership experience building and managing teams across media, data, creative, and product functions
- Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics
- Demonstrated success partnering with senior executives to shape company strategy and growth objectives
- Experience managing large marketing budgets with an ROI-driven, analytical mindset
- Bachelor’s degree required; MBA or advanced degree preferred
- Visionary leader with entrepreneurial energy, strategic clarity, and a bias toward action
- Balances creativity and analytical rigor—equally fluent in data dashboards and storytelling decks
- Highly collaborative and capable of influencing across multiple teams and stakeholders
- Deep empathy for the customer and passion for building a category-defining brand
- Thrives in a fast-paced, high-growth environment, combining big-picture thinking with tactical execution
- Strong communicator who inspires teams, energizes partners, and can represent CookUnity externally as a growth thought leader
What the job involves
- The Vice President, Growth Marketing will lead the next stage of CookUnity’s growth engine
- This executive will own the company’s full-funnel growth strategy, driving customer acquisition, activation, retention, and lifetime value across all digital and offline channels
- You will set the vision, strategy, and operational rigor for paid and organic growth while partnering closely with Brand, Product, Data, and Creative leadership
- You will oversee a high-performing team of marketers and channel experts across Paid Social, Search, CRM, CRO, and Emerging Platforms—building scalable, data-informed systems that accelerate new customer growth and deepen engagement across the CookUnity experience
- This role reports directly to the Chief Marketing Officer and plays a critical part in shaping the company’s strategic roadmap, with visibility across executive and board-level discussions
- Lead the Growth Strategy: Own the full-funnel growth vision and roadmap, integrating paid, owned, earned, and product-led growth initiatives to scale efficiently while protecting CAC and maximizing LTV
- Team Leadership: Build, mentor, and inspire a team of high-performing growth marketers, channel leads, and analysts focused on acquisition, conversion, and retention
- Channel Excellence: Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels, while expanding into new frontiers such as influencer, affiliate, and partnership-based growth
- Data & Experimentation: Foster a rigorous culture of testing, measurement, and optimization—leveraging analytics, attribution, and cohort insights to drive decisions
- Product-Led Growth: Partner with Product and Tech to identify and execute high-impact growth loops, cross-sell, upsell, and referral initiatives across the CookUnity ecosystem
- Brand x Growth Integration: Collaborate with Creative and Brand to develop compelling storytelling and performance-driven creative that elevates CookUnity’s chef-led value proposition
- Forecasting & Performance Management: Own growth forecasting, budget allocation, and reporting across all digital and offline performance channels
- Thought Leadership: Stay ahead of emerging trends, technologies, and platforms (AI, personalization, creator economy, etc.)—ensuring CookUnity remains at the forefront of modern marketing innovation
Application process
- If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured $15.5M in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10M meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, breakfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- Comprehensive Health, Dental & Vision Insurance
- 401(k) Plan to invest in your future
- Paid Parental Leave
- Wellness Benefit to support your physical, mental and emotional wellbeing
- Unlimited Paid Vacation & Sick Days
- 4-Week Paid Sabbatical after 5 years with us
- Compassionate leave each time the need arises
- Remote/Hybrid/On Site Options
- Employee Stock Options Plan
- Bi-annual bonus based on performance
- Planning Sessions twice a year: New York & Buenos Aires
- Spanish/English Lessons with a private coach
- Monthly CookUnity Credits to enjoy meals crafted by our creators
- Once a month in-person gatherings to fuel connection and belonging
- Chef-Led Culinary Trips to foodie destinations (twice a year)
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(Co-Founder & CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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