Growth Marketing, Applovin

• 3+ years of direct, hands-on-keyboard execution experience in paid media buying across multiple platforms
• Ability to operate independently, with strong attention to detail regarding performance and budget changes, platform-level delivery discrepancies and tracking drops,
• Strong test-and-learn track record, data driven, and creative
• Bonus if you have experience with landing page testing and conversion rate optimization
• Comfort with Claude, SQL, Posthog, and BI tools like Superset, Looker, or similar

Desirable

• AppLovin is scaling its self-serve advertiser base for Applovin Ads Manager
• We're expanding paid acquisition beyond core channels and looking for a media buyer to work alongside our growth marketing team to drive measurable growth across new channels
• You’ll launch, test, and establish our digital marketing strategy across new growth channels, including but not limited to AI search, X, CTV, and out-of-home
• The ideal candidate is a self-starter that utilizes both AI tools and hands-on execution to help us drive rapid growth in a face-paced environment
• You'll have a genuine greenfield mandate across multiple channels, a meaningful budget to deploy, and a team that has already built the LTV, ROAS, and incrementality measurement behind our paid program, so your wins are provable and your decisions are grounded in data
• If you love being early on new channels and proving impact with rigor, this is your seat
• Design, run, and read structured paid marketing tests on new growth channels. Optimize and monitor campaign performance by adjusting bidding strategies, audience targeting, managing budget pacing, and creative testing
• Support technical operations for existing/new channels i.e QA conversion mapping, ensure accurate performance links back to ad platform algorithms
• Manage channels against internal goals and KPIs, and adjust spend toward what's genuinely incremental
• Own creative strategy across channels - ideate concepts, brief and direct the creative team, and tailor format and messaging (image vs. video, hook-driven vs. storytelling) to what converts best per channel