Senior Integrated Marketing Manager, WalkMe
$79-93k
Digital adoption platform
Open for applications
Digital adoption platform
1001+ employees
Open for applications
$79-93k
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- If you excel at developing integrated marketing strategies that appeal to a wide range of audiences and have a successful history of implementing campaigns that accelerate demand and growth, keep reading
- Strategic thinker: Exceptional ability to develop strategic marketing plans that effectively communicate WalkMe's brand and drive demand for our Digital Adoption Platform
- Process-oriented: Excels at defining and implementing efficient, scalable marketing workflows and procedures. Adept at managing multiple concurrent projects and deadlines
- Execution excellence: Demonstrated proficiency in managing projects from conception through implementation, ensuring timelines, budgets, and quality standards are met
- Data-driven mindset: Comfortable analyzing campaign performance data, deriving insights, and using those insights to guide strategy and optimize execution
- Collaborative leader: Strong interpersonal and communication skills. Proven ability to effectively partner with cross-functional teams to achieve shared goals
- Adaptable and agile: Thrives in a fast-paced, dynamic environment. Able to pivot strategies quickly based on market trends, performance data, and shifting company priorities
- 5+ years of experience leading the development and execution of multi-channel, integrated marketing campaigns, preferably within a B2B software/technology environment
- Experience with SAP and European markets is a big plus
- A solid track record of developing and executing successful marketing campaigns
- Experience directing the development of great content for campaigns that resonate with prospects and customers in their own language
- Proven experience with digital marketing tools and platforms, including CRM and marketing automation platforms (e.g., Salesforce, Tableau)
What the job involves
- We're on the hunt for a Senior Integrated Marketing Manager with a passion for B2B marketing to join our team and oversee the marketing strategy and execute programs for different personas
- This role will play a critical part in driving the growth of our Digital Adoption Platform, crafting comprehensive programs to create awareness of WalkMe's products for SAP products amongst SAP customers, generate demand and pipeline from new accounts, as well as drive expansion opportunities within our existing client base
- Develop and orchestrate integrated marketing campaigns: Devise full-funnel marketing strategies aligned with WalkMe's goals, utilizing a variety of channels such as email, social media, webinars, events, and more to drive brand awareness, lead generation, and pipeline acceleration
- Collaborate cross-functionally: Work closely with internal teams (e.g. product marketing, content & design, operations, demand generation, and field marketing) and global and regional SAP teams to plan, build, and execute marketing programs, continuously optimizing campaigns to maximize performance and impact
- Establish campaign processes and best practices: Define streamlined, scalable workflows and procedures for campaign planning, execution, and measurement
- Continuously evaluate and refine processes to improve efficiency and effectiveness
- Data-driven optimization: Take a metrics-driven approach to evaluating campaign performance
- Leverage insights to refine strategies, improve execution, and demonstrate marketing ROI
- Stakeholder alignment: Ensure clear and regular communication with key stakeholders
- Provide campaign performance updates and recommendations to leadership to support decision-making
- Innovation and continuous improvement: Explore new and innovative marketing tactics to stay ahead of industry trends
- Test and iterate on approaches to find the most impactful ways to communicate WalkMe's value proposition with SAP’s portfolio
Salary benchmarks
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, and with more of its 2,000+ corporate customers signing up for large contracts WalkMe is cashing in on its strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, with 35 million users in 42+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families, 401(k) with company matching program, Parental Leave programs, and a vacation policy to encourage a healthy work-life balance
- WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement
- WalkMe is recognized as a Star Performer in DAP for the 2nd year in a row
- WalkMe helps international companies such as: IBM, LinkedIn, Walgreens, Microsoft, Adobe, Hershey's, Quest Diagnostics and more!
Company values
- Empowering Progress - We believe in the potential of technology to continue changing how humans interact with the world and actively create and champion opportunities for people to fuel that progress
- Customer Centricity - We work with a hands-on commitment to deliver strategic value to our external and internal customers through an internal coordinated effort that prioritizes the success of our customer
- Leading from Eye Level - We celebrate each other's wins and believe in the power of ideas and innovation, not the power of rank. Everyone at WalkMe rolls up their sleeves and works together to turn problems into opportunities
- Can-Do Attitude - We are excited about our global, category defining company. We take proactive action within and outside of our roles through thoughtful collaboration across departments. We believe in our individual abilities to make an impact
- Communicate with Empathy and Intent - Whether we’re working with each other or clients, we aim to actively listen, receive feedback with an open mind, and respond with humility, interest, and empathy. When providing feedback to others, we approach them with an intent to educate, inform and persuade through reason
Company HQ
South Beach, San Francisco, CA
Articles
Leadership
Dan Adika
(CEO)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Rafael Sweary
(President)Having started their career as CEO of Jetro Platforms, Rafael spent 2 years as an Ocean Assets Entrepreneur in Residence, before 2 years at Koala. They then co-founded WalkMe in 2011.
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