Content Marketing Executive, Soar With Us

• While experience with podcasts is a bonus, we’re primarily looking for someone who understands content marketing fundamentals, social platforms and what makes people stop, watch and engage
• We’re also looking for someone who is excited by the world of eCommerce and consumer brands
• Whether through previous work experience, personal interests or side projects, you should have a genuine curiosity about how brands grow and how content can drive commercial outcomes
• 1-2 years of experience in content marketing, social media marketing, creator marketing or a similar role
• Strong understanding of YouTube and what drives performance in long-form content
• Familiarity with LinkedIn, TikTok and Meta content best practices
• Proven ability to manage content schedules and coordinate content production workflows
• Strong written and verbal communication skills
• Ability to adapt your writing style to different founders, audiences and content formats
• Strong organisational skills and attention to detail
• Ability to analyse content performance and identify actionable insights
• Comfortable working collaboratively with editors, designers and stakeholders
• Demonstrable interest in eCommerce, DTC brands, marketing and business growth
• Familiarity with the DTC ecosystem, including notable brands, founders, creators or marketing trends
• Ability to work independently and take ownership of projects
• Genuine passion for content marketing, audience growth, social media and digital marketing
• This role is ideal for someone who spends time studying creators, YouTube channels, social content and growing brands
• You might already follow DTC founders, listen to marketing podcasts, subscribe to eCommerce newsletters or enjoy learning how brands acquire customers and scale. You don’t need years of experience, but you should have a genuine curiosity about marketing, consumer behaviour and business growth
• Whether you’ve worked in social media, content marketing, creator marketing or a junior marketing role, we’re looking for someone who understands the importance of content in modern marketing and wants to develop into an exceptional content marketer
• Most importantly, you’re curious, coachable and excited to develop your skills in content strategy, YouTube growth, content packaging, audience building and performance analysis

Desirable

• Function: Video content | YouTube | Social Media Marketing | Copywriting
• Responsibility: Drive personal brand content marketing activity for the leadership team across YouTube, LinkedIn, TikTok & Meta
• Reports to: Head of Marketing and occasionally to C-suite
• We’re hiring a Content Marketing Executive to help scale our content ecosystem across YouTube, LinkedIn, TikTok and Meta
• This is an ideal role for someone early in their marketing career who is passionate about content, understands how audiences consume long-form content online, and is excited by the challenge of turning conversations, podcasts, interviews and founder insights into high-performing content
• You’ll work closely with our marketing team, founders and content production team to help plan, package, distribute and optimise content that builds awareness, engagement and commercial impact
• Support the strategy and growth of our long-form content across YouTube and other social channels
• Help identify content opportunities, audience interests, emerging trends and high-performing content formats
• Assist with content planning, briefing, scripting and packaging across long-form and short-form content
• Work closely with editors to shape compelling long-form episodes and short-form derivative content
• Collaborate with designers to create scroll-stopping thumbnails and creative assets
• Support YouTube optimisation including titles, thumbnails, descriptions and channel management
• Schedule, publish and manage content across YouTube and relevant social platforms
• Help distribute content across LinkedIn, TikTok, Meta and other relevant channels
• Monitor content performance and identify opportunities to improve reach, engagement and business impact
• Analyse content performance, pull insights and apply a data-driven approach to improving results over time
• Develop a strong understanding of the DTC and eCommerce landscape, including emerging brands, founders and industry trends
• Regularly consume and research content from leading founders, operators and creators within the eCommerce ecosystem
• Stay up to date with content marketing best practices, platform updates and emerging opportunities
• Effectively communicate and collaborate via Slack, Google Meets and internal systems
• Embody our core culture pillars daily
• 6 Months:
• You have developed good relationships with all members of the team. You’ve worked out what they’re good at, what they’re passionate about, and how you can lean on their knowledge to provide key insights to use in our content
• You have a rock-solid understanding of how we operate, our core values. You’ve actively learned about any areas that are key to our operations so you can communicate effectively and confidently with anyone about them
• You have a clear understanding of who you are creating content for and ensuring it’s going to resonate with them, drive engagement, and ultimately build or following and presence in the e-commerce space in the UK and beyond
• You have started to refine the current strategy, test new ideas and taking learnings into future growth initiatives
• 12 Months:
• You have evolved the video content strategy across the D2C Diaries and other channels that is growing the audience's size, engagement and overall business impact
• You are working on bigger projects, collaborating with management and the founders
• You have actively tested a bunch of new hypotheses and generated a bunch of wins, insights and lessons to inform the future evolution of the strategy
• It’s clear to anyone looking at our content that we’re market leaders, experts in our field, and constantly pushing boundaries
• DTC business owners are actively seeking out and engaging with our content, looking to what we produce to drive their businesses forwards and sharing to their networks
• You are constantly reviewing the content that’s being produced, reporting insights and action points to management, and actively looking for areas we can improve and opportunities we can take advantage of
• 24 Months:
• The content that you’ve been consistently driving leads to the sales team and we’ve secured some huge deals thanks to the content that you’ve been working on
• You’ve progressed up the ranks and to management. As Soar grows, so do you. Content production has scaled up meaning we need a bigger team to manage more significant projects
• You’ve delivered multiple successful projects across the channels that we’re operating
• We know that we can trust you completely to create and manage amazing content across all of the channels we are operating in
• We can see in the results that you’ve moved us forward as an agency with the content you produce. You’ve helped cement Soar With Us's household name in the global e-commerce ecosystem