Director of Regional Marketing, Aircall
Americas
$200-240k
3+ days a week in office
AI-powered communications platform
Be an early applicant
AI-powered communications platform
501-1000 employees
Be an early applicant
$200-240k
3+ days a week in office
501-1000 employees
Company mission
To empower every professional to have rich conversations, so they can focus on closing deals and delighting customers.
Role
Who you are
- 10+ years in B2B marketing, with significant time in field, regional, or account-based marketing at a SaaS company
- A track record of owning a regional plan and managing a meaningful budget (allocation, vendor spend, and ROI), and of tying programs to sourced and influenced pipeline
- Experience managing and developing a team, and leading through cross-functional partners in performance marketing, creative, and content
- Experience marketing across multiple regions, ideally including LATAM. Spanish or Portuguese is a plus
- Experience marketing to channel partners as well as prospects and existing customers, ideally in mid-market and small business across multiple verticals
- Experience building customer story programs that support pipeline and brand
- Experience building strategy and then executing it hands-on, from plan through live programs, including local activations such as events, executive dinners, roadshows, and partner programs
- A data-driven approach to goal setting and ROI, paired with the creativity to make local programs memorable
- Strong partnership with Sales: comfortable working with regional sales leaders and holding programs to revenue outcomes
- Experience marketing a technical or communications product, with a plus for AI, voice, CCaaS, or telco backgrounds
- Excellent executive communication skills. Able to turn results into a clear narrative for senior leaders
- Comfortable operating with ambiguity and an evolving org. Experience in high-growth, VC/PE-backed environments a plus
- Real excitement for AI products: conviction in the story, not just willingness to tell it
- Openness to learning from global counterparts and sharing what works regionally
- Proficiency with Salesforce and a marketing automation platform such as HubSpot or Marketo
- Willingness to travel across the US, Canada, and LATAM and to key events (roughly 20-30%)
What the job involves
- Aircall is looking for a Director of Regional Marketing, Americas to design and execute field marketing across the US, Canada, and LATAM. You will set the regional plan, decide where we show up and how, and be accountable for the pipeline and brand momentum it creates. As we move away from inbound paid search, you will bring the go-to-market team with you into our next phase of growth: AI transformation
- Think of this as a mini-CMO seat: ownership of the plan, the budget, and the results across three markets, covering Channel Partnerships, prospects, and existing customers. You will be part of the revenue team, lead two direct reports, and work alongside a Performance Marketing counterpart, our Creative Director, and content creators. This role reports directly to the General Manager of the Americas and is based in our New York or San Francisco office, 3+ days a week
- Own regional field marketing strategy: build and lead the plan for the US, Canada, and LATAM, with clear targets for pipeline, brand awareness, and AI product adoption. Design programs for Channel Partnerships, prospects, and existing customers across multiple industry verticals in the mid-market and small business sector, each tied to pipeline, retention, or expansion
- Build the events strategy: design our event program, from flagship and regional events to executive experiences and partner-led activations
- Lead customer story strategy: build a program that turns real customer results into proof points for Sales, Partnerships, and events in each market
- Move the brand forward: turn Aircall's reputation as a trusted telco into recognition as an AI voice product through local activations, partner programs, and community presence. Bring Voice Agents and Messaging Agents to market with regional messaging and proof points that resonate with local buyers
- Run an account-based approach: work with Sales to target priority accounts and the existing base, and design programs, including executive experiences, that drive both new business and AI expansion
- Align the GTM team behind the plan: partner with regional Sales leadership, Sales Development, Account Management, and Partnerships so every program ties to pipeline and revenue. Equip Sales and Sales Development with the follow-up, enablement, and meeting-generation support that turns event attendance into pipeline
- Partner with Performance Marketing, Creative, and Content: track MQL evolution with your Performance Marketing counterpart as the mix shifts away from paid search, and work with the Creative Director and content creators to produce assets that fit each market
- Lead and develop your team: manage two direct reports, set priorities and goals, and coach them on strategy and execution
- Own the budget: manage the field marketing budget across all three markets end to end, allocate investment where it returns the most pipeline, and report on spend and results. Select and manage the agencies, vendors, and venues that deliver events and activations, and hold them to budget and quality
- Be data driven: set clear goals, measure ROI, and track sourced and influenced pipeline, program performance, and brand momentum. Present clear narratives to the GM, Marketing leaders, and Sales and executive leadership
- Learn from global counterparts: work with Product Marketing, Demand Generation, and Brand to adapt global campaigns for each market and feed regional insight back into global strategy
Our take
Call centres have been a mainstay of sales teams for decades, with the human touch delivering an impression conversion rate of about 30% for inbound calls. However analogue call centres are physical infrastructure-heavy and unable to take advantage of the flexibility afforded by remote and hybrid ways of work. Aircall exists to change that, providing a cloud-based call centre infrastructure that allows sales teams to work from their home offices.
Aircall isn't the only company in this space, and it faces heavy competition from Cloudtalk, another cloud-based call centre solution. However Aircall stands out in the market by its use of open APIs and webhooks, making integration with existing productivity and helpdesk tools much easier, and its superior call quality. Aircall has developed a significant customer base with these strengths, with over 20,000 companies using its platform.
The company has raised significant funding in recent years, highlighting the confidence investors have in their offering. With a rapidly expanding presence in the US, European, UK and Australian markets and the recent addition of AI voice agents to handle business calls 24/7, Aircall is clearly set on innovating at scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$120m
SERIES D
May 2020
$65m
SERIES C
Total funding: $225.6m
Company HQ
NoMad, New York, NY
Leadership
Scott Chancellor
(CEO)Prior to joining Aircall as CEO in 2023, Scott was CEO of Humu and Chief Product/Technology Officer at Apptio. He also spent 7 years at Amazon Web Services as a Director and General Manager of AWS Insights.
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