Vice President of Demand Generation, Sidetrade
AI-powered order-to-cash platform
Posted today
AI-powered order-to-cash platform
201-500 employees
Posted today
201-500 employees
Company mission
To deliver fast ROI, enhance efficiencies and cash culture, heighten human intelligence, and digitize the order-to-cash process.
Role
Who you are
- 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
- Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
- Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
- Strong ABM experience, ideally with enterprise and mid-market segments
- Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
- Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
- Excellent leadership and team-building skills — you inspire through clarity of vision, high standards, and a coaching mentality
- Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
- Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
- Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage
What the job involves
- We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets.
- You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America
- Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments
- Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations
- Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes
- Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America
- Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes
- Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting
- Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed–Won metrics
- Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution
- Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets
- Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team
Salary benchmarks
Our take
An IDC-ranked major player in the O2C market, Sidetrade helps companies improve revenue, increase profitability, and optimise working capital through its smart and efficient platform. The company’s software is applicable across all industries and is scalable to businesses of all sizes, enabling businesses to comprehensively track and manage invoices.
The company’s next-generation AI (called Aimie) reliably predicts intention to pay by analysing $4.6 trillion worth of B2B payment transactions daily in the Sidetrade Cloud, securing and accelerating the cash flow of more than 21 million companies across 85 countries, and includes Expedia, TechData, Kyocera and Nespresso amongst its clients
The company’s entrance into the North American market in 2021 has exceeded expectations, with 58% of its new bookings now coming from the region, and it is focusing its efforts on accelerating further expansion in the coming years. This has, of late, included strategic acquisitions of credit risk management company CreditPoint and German competitor SHS Viveon AG. With its current growth and expanding resources, Sidetrade is well-positioned to be a world leader in AI-driven order-to-cash applications.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2004
$0.7m
SEED
Jun 2000
$1.2m
SEED
Total funding: $1.9m
Company benefits
- Development & Learning
- Hybrid Work Model
- Sidetrade Social Club
- Sidetrade Sport Organization
- And more depending on location.
Company HQ
Centre Ville, Boulogne-Billancourt, France
Leadership
Olivier Novasque
(Founder & CEO)Current Board Member at Contentsquare and is a Seed4Soft Business Angel. Former VP Of Sales at GE Capital.
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