Social Media Specialist, Andela
More information about location
Connecting global talent to meaningful opportunities
Be an early applicant
Connecting global talent to meaningful opportunities
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To connect global technologists with F500 opportunities, enabling companies to build diverse, high performing teams for the age of AI.
Role
Who you are
- 3–4 years of experience in social media marketing, with a clear and demonstrable focus on B2B audiences
- Hands-on experience managing both organic and paid social programs. LinkedIn expertise is essential
- Track record of growing social audiences and driving measurable engagement in a B2B context
- Experience working within or alongside demand generation or growth marketing teams is a strong plus
- Strong content creation skills — you can write compelling copy and brief creative effectively for B2B audiences
- Comfortable with analytics platforms and able to translate data into actionable recommendations
- Proficiency with social media management tools such as Sprout Social
- Excellent written communication and attention to detail
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-moving environment
What the job involves
- As the Social Media Specialist at Andela, you will manage our social media presence across paid and organic channels, with a strong emphasis on LinkedIn and other B2B platforms. You will develop and implement strategies that grow Andela’s brand, drive audience engagement, and generate demand
- This role sits at the intersection of content, growth, and brand — requiring both a creative eye and a data-driven mindset. You will report to the Director of Growth Marketing and collaborate closely with team members across the marketing organization
- As an Andelan, you’ll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you
- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea
- One team mentality: You break silos across teams. You put the company and mission first above your team alone
- Great listener, hungry for feedback: You’re always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter
- Business problem solver: You’re not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems
- Manage Andela’s organic social presence across LinkedIn, YouTube, and other relevant B2B platforms, ensuring a consistent brand voice and high-quality content
- Develop and maintain a social media content calendar aligned to marketing campaigns, product launches, thought leadership initiatives, and company milestones
- Create, curate, and publish compelling content that resonates with B2B audiences including technology buyers, enterprise leaders, and talent decision-makers
- Engage with followers, respond to comments, and actively build community around Andela’s brand and mission
- Collaborate with content, brand, and PR teams to amplify key company stories and campaigns across social channels
- Identify and support employee advocacy initiatives that extend Andela’s organic reach and elevate executive thought leadership
- Plan, build, manage, and optimize paid social campaigns to drive brand awareness, lead generation, and pipeline contribution
- Own targeting strategy, ad creative briefs, budget pacing, and performance optimization across paid social campaigns
- Align paid social with broader integrated campaigns and account-based marketing efforts
- Run A/B tests on creative, copy, audiences, and placements; apply learnings to continuously improve campaign performance
- Manage campaign budgets and ensure spend is optimized toward measurable, pipeline-generating outcomes
- Track and report on key social media KPIs
- Use data to surface insights and make recommendations that improve both content strategy and paid performance over time
- Monitor the competitive landscape and social trends relevant to the B2B tech and talent industry, and proactively bring ideas to the team
- Work closely with content, design, and growth teams to ensure social assets are on-brand and aligned to campaign goals
- Partner with the external relations team to amplify PR moments, executive thought leadership, and company recognition
- Provide social media guidance and best practices to internal stakeholders and executives building their personal brand on LinkedIn
Our take
Andela is connecting businesses with skilled software engineering from around the world. Originally founded in Nigeria, it has grown into a global platform with talent across more than 135 countries. Over time, Andela has moved beyond simply hiring to building a larger system that helps companies find, assess, and manage technical talent, positioning itself as an "AI-native" talent platform rather than just a recruitment marketplace.
In the AI era, Andela's role is becoming more important as companies struggle to keep up with how fast the technology is evolving. Many organizations know they want to build AI-powered product, but lack the in-house skills to do so. Andela is trying to solve this by both supplying ready-to-hire engineers and training existing teams through its AI Academy. By focusing on practical skills like building AI systems, deploying them in real environments, and aligning them with business goals, it's helping close the gap between AI ambition and real-world execution.
Recently, Andela has doubled down on this strategy. Its AI Academy aims to train thousands of engineers in areas like LLMs and production AI systems, while its acquisition of Woven strengthens how it tests and verifies real-world engineering ability. Together, with earlier investments in its Talent Cloud platform, these moves show Andela shifting toward a full end-to-end system. Now the company is ready to become a key infrastructure layer for AI adoption, helping businesses not just find talent, but continuously build and maintain the skills needed to keep up.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$200m
SERIES E
Jan 2019
$100m
SERIES D
Total funding: $386.8m
Company HQ
Diamond District, New York, NY
Leadership
Carrol Chang
(CEO)Prior to joining Andela in 2024, Carrol spent nearly 8 years at Uber. She joined in 2016 as a General Manager, before becoming the Head of Driver Operations in US & Canada in 2019, and Global Head of Driver & Courier Operation in 2021. She also spent 3 years at McKinsey & Company as an Associate.
Geoff MacNeil
(CRO)Prior to joining Andela in 2025, Geoff spent nearly 4 years at Crowdbotics as a VP of Revenue. Before that, he spent over 3 years at Gigster, joining as a VP of Enterprise Sales & Customer Success before moving into the role of SVP of Sales, Partnerships, Network & Team Intelligence.
Barun Singh
(Chief Product & Technology Officer)Barun joined Andela in 2025 as the Head of Engineering, within 4 months, he was promoted to Chief Product & Technology Officer. Previously, he was the Founder of CO2 where he served as the Chief Product & Technology Officer.
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