Lifecycle Marketing Manager, Chime
Chime Enterprise
$130.1-180.6k
Offers bonus and equity
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$130.1-180.6k
Offers bonus and equity
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- If you’re passionate about B2C marketing, data-driven growth, and building campaigns that deliver real value to business partners, we’d love to connect
- 5+ years experience creating and managing lifecycle marketing campaigns, ideally in enterprise environment
- Proven ability to drive business impact through multi-channel campaigns (email, push, in-app, SMS)
- Experience with experimentation frameworks and A/B testing to optimize performance
- Strong analytical skills and comfort using data to drive decision-making
- A collaborative mindset with experience working across Product, Sales, and Marketing functions
- Proficiency with marketing tools like CustomerIO, Braze, Looker, and campaign management platforms (AI or predictive tools a plus)
- A self-starter attitude with a bias toward action and adaptability in a fast-paced, scaling environment
What the job involves
- We’re hiring a Lifecycle Marketing Manager to join our growing Product and Lifecycle Marketing team, supporting Chime Enterprise—our B2B platform focused on being the premier HR benefits platform, dedicated to holistic financial wellness that empowers employees to achieve meaningful financial progress directly within their workplace
- You’ll own and optimize lifecycle marketing programs that engage, retain, and grow our customer base through B2B2C and B2C channels
- From onboarding to expansion, you’ll help shape the experience for business partners and their users, using segmentation, automation, and personalization to drive measurable outcomes and deepen client relationships
- Design and implement full-funnel lifecycle strategies tailored to business clients, with a focus on onboarding, activation, upsell, and retention
- Partner with Product, Sales, and Customer Success to map the enterprise customer journey and identify opportunities to drive engagement and satisfaction at scale
- Lead experimentation and A/B testing for key lifecycle touchpoints, generating insights and driving optimizations across email, in-app, push, and SMS
- Develop channel governance and messaging strategies that maintain consistency across our B2C communications ecosystem while aligning with the Chime Enterprise brand
- Use analytics to measure campaign effectiveness and surface insights to cross-functional stakeholders, fueling continuous improvement
Our take
Chime is part of the growing realm of fintech banks and providers, emphasizing straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meager interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $25.5B, a staggering $23.5B surge from its early 2019 valuation, underscoring its impressive and swift expansion. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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