Global Social, Influencer & Community Lead, Sonos
$141-176k
More information about location
Wireless audio experience company
Posted today
Wireless audio experience company
1001+ employees
Posted today
$141-176k
More information about location
1001+ employees
Company mission
To provide music lovers with the tools to enjoy their favourite sounds anywhere, any time.
Role
Who you are
- 10+ years of experience across social media, influencer/creator marketing, or community management
- Proven experience building influencer programs across multiple tiers and categories with measurable ROI
- Experience owning deal flow and negotiation for creator and influencer partnerships
- Strong background in owned social strategy for consumer brands
- Deep understanding of attribution, social, and product analytics, with a track record of building scalable measurement frameworks
- Demonstrated ability to manage and develop direct reports
- Strong writing and editing skills across social formats, including creative briefs, platform strategies, and content frameworks
- Experience designing frameworks for global social programs with regional and cultural adaptation
- Familiarity with social media management platforms and influencer management tools
- Comfortable contributing at all levels on a lean team with high standards
- Familiarity with AI tools and how to apply them in a modern social and influencer workflow, for research, content planning, analysis, and operational efficiency
- Bachelor’s degree or equivalent experience
- An engaged, creator-first leader who understands what builds genuine community and knows the difference between an audience and one that’s actually paying attention
- A strategic communicator with a proven track record in influencer marketing, community management, and owned social programs that ladder into larger brand and marketing strategies
- Deeply familiar with the influencer landscape across tiers (nano to macro) and categories, with experience co-building programs that feel authentic rather than transactional
- A strong writer with an instinct for platform-native content and what it means for a brand to have a genuine point of view online
- Skilled at designing global social and influencer frameworks that allow for cultural and regional adaptation without losing brand consistency
- Comfortable operating in ambiguity. You make decisions and move work forward when direction isn’t fully defined, and you know when to pause, align, and course-correct before going too far
- Can plan, lead, and activate programs that hold together globally and translate locally
- Organized and data-informed. You use performance data to make decisions and can translate insights into action
- Genuinely passionate about music, audio, or consumer culture. You know what Sonos is building and why it matters
- Willing to travel when required
- Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested
What the job involves
- Some roles require an office while others may be done remotely
- This position is considered hybrid, allowing for a combination of remote work and in-office collaboration
- Qualified applicants must live within commuting distance of New York
- Reporting to the Head of Communications, you will lead Sonos' Social, Influencer and Community function, turning creator relationships, community advocacy, and owned social execution into a measurable growth engine for the brand
- This role sits within the Communications team, alongside Global PR and Corporate Communications, and manages a team responsible for owned social execution and community management across Sonos' channels
- You are responsible for developing a cohesive social strategy across influencer, community, and owned channels that delivers against business and marketing objectives, collaborating with Brand Strategy, Brand Marketing and Brand Creative on programs that keep Sonos present, authentic, and resonant in the spaces its audience actually lives
- Strategies should set clear global direction, while allowing for regional adaptation when needed
- Social is a shared space, and your success will be measured on how well you drive an effective, social-native strategy while balancing stakeholder needs
- You will have the opportunity to partner with the Head of Communications in building this function from the ground up
- This includes shaping processes, establishing a measurement philosophy that connects channel performance to real business outcomes, and assessing the tools, platforms, and agency partners the function needs to run well
- You will also help define the lanes and shared responsibilities that determine how Social, Influencer and Community sits across Communications, Brand Strategy, Brand Marketing, and commercial partners, and shape how this function operates within the Communications team, the broader Marketing org, and across the business
- Your success will be measured by the strength of the creator and advocate relationships you build, the growth these programs drive against real business outcomes, and the degree to which Sonos' owned channels and communities reflect a brand people actively choose to engage with, in the moment and over time
- Shape and Implement Influencer, Community and Owned Social Strategies: Develop and own the annual vision across all three workstreams, including global strategies, program frameworks, and the playbooks that define how Sonos grows its presence through connection, creator relationships, and owned channels
- Build the Global Influencer Program: Define the global influencer strategy and the frameworks, playbooks, and templates that brief regional teams to execute locally. Identify the right approach across tiers and categories, ensure programs feel authentic rather than transactional, and build in room for regions to develop their own programs when local relevance calls for it
- Own the Community Strategy: Define the global community strategy and create the frameworks regional teams use to activate it locally. Build engagement on Sonos' owned channels and identify niche communities beyond them where the right partnerships can put the brand story in front of the right people, while leaving space for regions to pursue locally relevant community moments
- Execute on Owned Social Vision: Lead and execute Sonos' owned social presence, from strategy to day-to-day output. Work closely with Brand Strategy to ensure the channel reflects the brand's long-term vision, collaborate with Brand Marketing and Brand Creative on campaign and evergreen content ideas, and coordinate with regional teams for influencer content that keeps the feed active and locally relevant
- Cross-Functional Collaboration: Partner closely with Brand Creative, Brand Marketing, PR, Commercial Marketing, and CX to integrate influencer, community, and owned social into broader campaigns, product launches, and earned media moments. Coordinate with CX on owned channel strategy and cross-functional measurement reporting
- Build Attribution and Measurement Infrastructure: Establish the measurement philosophy and infrastructure connecting influencer, advocate, and community activity to business outcomes, and report regularly against it
- Manage and Develop a Team: Lead, coach, and develop the team executing owned social and community management, setting clear objectives and building a team that executes at a high standard
- Budget, Agency and Platform Management: Manage agency relationships, social media management platforms, and the function’s budget, ensuring efficient use of resources and clear accountability for outcomes
- Stay Culturally Current: Monitor trends in social, creator culture, and the audio/music/lifestyle space to identify opportunities and moments worth acting on before they become obvious
Our take
Sonos is a highly reputed global manufacturer of top tier speakers. Since being founded in 2002 it has become a market leading audio product brand, partnering with over 100 music service companies and putting products in nearly 11 million households worldwide.
Sonos' strong brand reputation has seen it carve out space in a competitive market alongside giants like Amazon and Alphabet, who are similarly targeting the connected audio home market. Sonos have perhaps been smart in keeping their product selection relatively modest, focusing instead on strategic partnerships that embed their products across different markets. They are, for example, partnered with Audi to provide their first in-car sound system.
As companies began adopting remote and hybrid work, Sonos benefitted from a period of increased consumer focus on refitting the leisure and work facilities of their homes. This includes speakers and smart speakers, which account for the vast majority of Sonos revenue. This trend is only set to continue, with the global home audio market expected to exceed $70 billion by 2030. As a market leader, Sonos is in good stead to continue its sustained growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2013
$25m
LATE VC
Jun 2012
$135m
SERIES F
Total funding: $227m
Company HQ
Lower State, Santa Barbara, CA
Leadership
Tom Conrad
(CEO)Tom has been part of Sonos since 2017, becoming CEO in 2025. Previously, he was the CEO of Zero Longevity Science and the CPO of Quibi.
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