Product Marketing Manager, Cresta
Competitive Intelligence
$120-150k
Offers Equity
Real-time intelligence for contact centers
Open for applications
Real-time intelligence for contact centers
201-500 employees
Open for applications
$120-150k
Offers Equity
201-500 employees
Company mission
To use AI to help people learn high-value skills and make business radically more productive.
Role
Who you are
- Bachelor’s degree in Business, Economics, Communications, Data Science, or a related field; or equivalent practical experience
- 2+ years of professional experience in competitive intelligence, market research, consulting, strategy, or a related analytical role
- Highly-organized with an ability to research, validate, and synthesize information from multiple sources into clear and actionable insights
- Strong written and verbal communication skills; comfortable presenting your findings succinctly for both peers and leadership
- Demonstrated experience creating reports, briefs, or presentations that inform business or go-to-market decisions
- Highly curious, detail-oriented, and resourceful - able to think outside the box to find intel and separate signal from noise in ambiguous situations
- AI-native mindset: fluency in using AI tools (e.g., ChatGPT, Perplexity, etc.) as a force multiplier for research, analysis, and communication
Desirable
- Exposure to competitive intelligence, familiarity with CI tools like Klue
- Experience in software categories related to contact centers and customer experience
- Domain knowledge of large language models and applications of AI in the enterprise
What the job involves
- We’re looking for an exceptional, results-driven Product Marketing Manager to drive Competitive Intelligence, including competitive positioning and enablement across our suite of contact center AI products
- This role reports to a Senior Product Marketing Manager and competitive intelligence leader, and you’ll collaborate closely across our Product, Marketing, Sales, and Customer Success teams to drive go-to-market success across the Cresta platform
- Own the development and continuous refinement of positioning and messaging against a wide and growing set of competitors in one of the most competitive markets in enterprise software
- Analyze competitors across product areas, using your ingenuity to gather intelligence, identify opportunities, anticipate threats, guide our competitive positioning & differentiation tactics, and influence our future roadmap priorities
- Create compelling sales and marketing collateral based on your research and findings that helps us clearly communicate our differentiation and value
- Partner closely across product, sales, and marketing, serving as the connective tissue to build and execute competitive intelligence strategies that drive the growth and success of Cresta’s products
- Partner with the rest of the marketing organization to develop competitive perspectives and contributions to highly effective campaigns that feed our revenue pipeline
Our take
Cresta is an innovative customer service platform, which leverages artificial intelligence in order to assist sales and service agents in improving their performance. The platform identifies the best employees, and analyses why they outperform their colleagues, before providing personalized guidance to other members of staff.
This unique approach makes it possible to share best practices rapidly, and both improve and consistently implement customer service across an organisation. The app is fully compatible with mobile platforms, effectively providing an expert at every customer touch point. In addition to this, the machine learning aspect of Cresta enables companies to continually optimize their performance.
Considering that over a trillion dollars is spent by businesses globally on customer service calls every year, Cresta has been afforded a massive opportunity if it can continue to improve this side of business for its clients. The company has already been recognized as an innovator in the space, and the expansion of its AI solutions suggests it is poised and ready to move with the times and find further success.
Steph
Company Specialist at Welcome to the Jungle
Insights
129% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2024
$125m
SERIES D
Mar 2022
$80m
SERIES C
Total funding: $276m
Company benefits
- Work with an A+ team of ex-Founders, world leading scientists, and nationally competitive athletes
- Weekly lunch & learn
- Mentorship - A world class mentorship board advises and mentors our team-members to capture the opportunity ahead of us
Company HQ
University South, Palo Alto, CA
Salary benchmarks
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