Content Lead, Ashby
EMEA Courses & Events
£85-110k
OTE
EUR: OTE €95K – €120K. + Equity & 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable
All-in-one recruiting software
Job no longer available
All-in-one recruiting software
201-500 employees
Job no longer available
£85-110k
OTE
EUR: OTE €95K – €120K. + Equity & 10-year exercise window for stock options. You shouldn’t feel pressure to purchase stock options if you leave Ashby —do it when you feel financially comfortable
201-500 employees
Company mission
To redefine the applicant tracking system (ATS) category, providing talent teams with analytics, workflows and automation.
Role
Who you are
- For this role, we’re looking for an ambitious content lead who enjoys owning presentation-style formats and is open to the challenge of a unique role at the intersection of brand, community, and content
- You’re a builder at heart. While there will be a roadmap of work to jump into, thriving at Ashby comes with an openness to tackle the unknown and build for the best outcome
- You love working in Google Slides and being a systems thinker to visualize important frameworks, concepts, and ideas for easy understanding
- You have been close to or have direct experience with product marketing. While the core is content, understanding a SaaS product and being able to naturally weave in product understanding to the assets built will be key
- You work autonomously while knowing when to raise a hand for help or brainstorming
- You are crafty at repurposing. Hopefully reading the main responsibilities already started turning your wheels on how you’ll repurpose content across your work and pull from what is already being done on the team to have the most impact while operating efficiently
- You embrace new technologies to enhance productivity and efficiency. This means not being afraid to use AI tools to enable you to be more productive
- You are able to develop a deep understanding of which topics resonate with the respective audience, and use personalization tools and strong writing to craft copy for various channels
What the job involves
- You will immediately own the full programming for Ashby One London, take over and scale our talent leader courses for the EMEA region, and build on the development of our events content strategy in partnership with Elizabel Riggs, who owns this work in AMER
- You’ll quickly jump into the full content roadmap and development of assets for our upcoming EMEA conferences and events. This includes deeply understanding our target audience, pulling from our growing roster of internal and external experts for speakers, and ultimately building the end content that will be presented with brand design support from our in-house designer
- This responsibility isn’t simply executing on the creation of decks, but being the strategic owner of how Ashby’s library of content stays extremely relevant for the fast-moving industry and comes to life in a way that captives our community — a bar we have set and maintained across all content initiatives so far
- You’ll scale our existing program experiments for courses and certifications. We often operate in sprints on our team to provide the headspace to tackle something big and new
- Recent sprints included the researching and running of our inaugural courses for two of our strongest ICPs. One of these is only AMER based while the other has been tested virtually in EMEA. We want you to scale these programs, keeping the content relevant each cycle, and engaging directly with our core community to provide valuable content resources regardless of whether they are using Ashby
- Develop a deep understanding of our customer. Everyone on the team listens to customer calls weekly to be close to our ICP and ensure that our content reflects and directly supports their needs
- Follow your intuition over playbooks (it’s one of our 10 Operating Principles). We rarely follow traditional content playbooks or look at what competitors are writing about. We believe in knowing our customer closely and evolving our work to meet their needs — even if that means trying something never been done or that historically hasn’t worked. While it’s helpful to bring knowledge of past content programs you’ve run, we encourage you to think freely and build confidence in your intuition
- Own all the operational work around your content programs. Everyone on the marketing team writes their own copy for social media, landing pages, working with RevOps on target lists, emails, and beyond. We expect you to be an end-to-end marketer who can strategically drive your work forward versus rely on others to fill in the gaps
- Work closely with Partnerships, Events, and Community on the marketing team. Collaborate with team members to ensure alignment on goals, campaign approaches, and processes
Application process
- At Ashby, our team and interview process want to help you show your best self. We’ll dive into past projects and simulate working together via project working sessions. Our interview process is:
- 30-minute intro call with Recruiting
- 45-minute interview with Anum Hussain (Hiring Manager)
- 30-minute interview with Elizabel Riggs, Content Lead - Courses & Events
- A take home assignment which you’ll have 1 hour to discuss with the hiring team
- A virtual on-site of 1 hour with a panel of interviewers from our Marketing team — Shannon, Community Lead, Kat Director, Partnerships
- A 30 minute final round with a member of Ashby’s executive team
Our take
Reportedly, 50% of employers don’t use applicant tracking systems, largely because of blockers with implementation or insufficient buy-in from top management. Ashby's co-founder and CEO, Benji Encz, experienced first-hand how existing solutions failed to support hyper-growth hiring needs whilst working at PlanGrid, which is in part what led to the creation of the company.
Ashby is looking to redefine the ATS category - providing talent teams with analytics, workflows and automation - and intends to replace solutions from well-established vendors like Greenhouse and Lever with algorithms. The company's AI can schedule interviews and infer demographic data, which clients use for aggregate analyses of DEI hiring metrics.
The market for recruitment software could potentially reach $3.5 billion by 2030. Unsurprisingly, there is now a growing number of startups emerging to compete for a slice of it. Despite the crowded market and having only emerged from stealth in 2022, Ashby has already secured over 500 clients (including high-profile customers like Notion and Figma). The company has also attracted impressive funding, which will be used to expand its product offering beyond what is typically expected from an ATS and grow its customer success and community initiatives.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2025
$50m
SERIES D
Jun 2024
$30m
SERIES C
Total funding: $114.7m
Company benefits
- Unlimited PTO with four weeks recommended per year
- 10-year exercise window for stock options - you shouldn’t feel pressure to purchase stock options if you leave Ashby, do it when you feel financially comfortable
- Generous equipment, software, and office furniture budget
- $100/month education budget with more expensive items (like conferences) covered with manager approval
Company HQ
SoMa, San Francisco, CA
Leadership
Benjamin Encz
(Co-Founder & CEO)Previously the Director of Engineering and Part-Time Recruitment Operations at PlanGrid. They also worked as a Software Engineer at Make School and was a Lecturer at Baden-Wuerttemberg Cooperative State University (DHBW).
Abhik Pramanik
(Co-Founder & VP of Engineering)VP of Engineer at Ashby. Previously a Senior Product Manager at Lob and a Senior Product Manager at PlanGrid.
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