Principal Product Manager, OKX
Growth
$214.7-375.7k
Office located in San Jose, CA
Cryptocurrency trading app
Open for applications
Cryptocurrency trading app
1001+ employees
Open for applications
$214.7-375.7k
Office located in San Jose, CA
1001+ employees
Company mission
To take care of our team, promote and advance crypto globally, and empower every individual in the world.
Role
Who you are
- 5–10+ years of product management experience, with at least 3 years directly owning growth, user acquisition, or activation — ideally at a crypto exchange, fintech platform, or hyper-growth consumer company
- Proven track record of designing and shipping growth campaigns or referral/incentive programs that drove significant user or revenue growth, with quantifiable results
- Sharp product instinct for user experience, you can spot friction in a signup flow, a poorly positioned CTA, or a broken incentive loop from the user's perspective, and you fix it fast
- Strong understanding of fraud and abuse patterns in growth programs
- Thrives in ambiguity and speed: you're comfortable operating with incomplete information, making fast calls, and course-correcting
- Genuine enthusiasm for AI-native workflows to multiply your output and are excited about integrating them into product development processes
- Excellent communication skills, can distill complex data and tradeoffs into clear recommendations for leadership, and can align diverse stakeholders without heavy process overhead
- Experience with multi-market or multi-region growth is a strong plus
- Crypto-native or fintech background is strongly preferred
What the job involves
- We are looking for a sharp, hands-on Growth Product Manager to join OKX's Growth team and own the programs that drive user acquisition, activation, and retention at scale
- You will design, ship, and iterate on growth campaigns, referral mechanics, and incentive systems that directly move our core business metrics
- OKX is one of the world's leading crypto exchanges, serving over 50 million users globally
- As we scale our US and European presence in a rapidly evolving regulatory landscape, our Growth team sits at the intersection of product, data, and go-to-market. If you want to do the most impactful growth work in crypto right now, with real budget, real data, and real users, this is the seat
- Define the growth product vision and own the roadmap and set the strategic direction for where we invest, what we build, and how we win across key markets
- Design, ship, and iterate on growth campaigns and features with clear hypotheses, rapid experimentation cycles, and measurable outcomes
- Read data like a native: independently conduct funnel analysis, cohort segmentation, and channel ROI modeling to identify the highest-leverage growth opportunities and make fast resource allocation decisions
- Build fraud-resistant growth systems by design — model abuse vectors proactively, architect product-level guardrails against bot attacks, multi-accounting, and reward farming, and balance acquisition scale with cost quality as a P&L owner
- Drive cross-functional execution cross-functionally in a fast-moving, globally distributed org
- Champion AI-native product development, leverage LLMs, agentic workflows, and automation tools to accelerate analysis, prototyping, and decision-making across the team
- Collaborate with regional and global stakeholders to localize growth strategies and adapt playbooks across different regulatory and market environments
Our take
While cryptocurrency holds the promise of freedom in personal finances and the possibility of large financial rewards through trading, it can be intimidating to get started. OKX, a long-standing crypto currency exchange, exists to solve that problem, removing the knowledge barriers to cryptocurrency trading with an easy-to-use, all in one platform.
OKX is one of the larger cryptocurrency exchanges, though it is a bit smaller than the market leaders Binance and Coinbase Exchange. Where it shines is in the sheer range of its services, which are designed to be versatile enough for any user, ranging from a crypto exchange to NFT and decentralised finance investment products. With a reputation for security and reliability, it has a user base of over 50+ million active accounts in over 180 countries.
OKX is using its structural position in cryptomarkets to help support the entire sector, announcing a market recovery fund to protect crypto firms facing collapse following the FTX crisis. Additionally, it is expanding into Web3 gaming with a 2023 partnership with Thirdverse, further increasing the scope of its offering to its client base. As long as it can continue to weather the tough market conditions for cryptocurrency, it should maintain its excellent position to continue its growth.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Star Xu
(Founder & CEO)Previously an Engineer at Yahoo before becoming the Chief Technology Officer at DocIn. They later founded OKX and has recently reclaimed the title of CEO
Salary benchmarks
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