Senior Manager of Paid Marketing, Wealthfront
$149-163k
+ Equity
Automated investment management
Job no longer available
Automated investment management
201-500 employees
Job no longer available
$149-163k
+ Equity
201-500 employees
Company mission
To build a financial system that favors people, not institutions.
Role
Who you are
- We are looking for a Sr. Manager of Paid Marketing, who is an expert on paid search (SEM), Google Display channels - Performance Max, Demand Gen, and programmatic display
- The ideal candidate will bring a proven track record of strategizing, executing, and optimizing paid search and Google Display campaigns to accelerate customer acquisition growth
- He/she will also have a breadth of experience across other performance marketing / DR channels, and can capture demand opportunities from our other campaigns across the marketing funnel
- The ideal candidate is well-versed in quantitative and qualitative marketing analytics and can build a culture of insight-driven decision making
- Bachelor's degree or higher
- 6+ years of digital marketing experience in a B2C environment (consumer tech experience with a high growth company is a plus) with demonstrated success of scaling programs for paid search, Google Display - Performance Max, Demand Gen
- 3+ years experience managing other performance marketing / DR campaigns, and having expertise in full-funnel marketing
- Proven examples of impactful projects translating data into actionable insights and strategic recommendations
- Experience running A/B and multivariate experiments within paid digital channels
- Personal finance knowledge/experience is a big bonus, but not required
- Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required
What the job involves
- He/she will also partner closely with leaders across Data Science & Engineering, Product Marketing, Lifecycle Marketing, Consumer Research and Creative to deliver on our goals
- Strategize, execute, and scale marketing campaigns across paid search (SEM), Google Display - Performance Max, Demand Gen, and programmatic display
- Partner with paid marketing teammates to identify and maximize acquisition opportunities - demand capture from our upper/mid funnel marketing, retargeting, etc
- Expand Wealthfront’s growth levers through new performance marketing / DR experimentations - identify, evaluate, and execute opportunities that align to company goals and objectives. (i.e., programmatic display, landing page testing / optimizations, unlocking new DR channels, SEO )
- Develop and own marketing plans for customer acquisition growth - from channel evaluation to test designing to campaign planning to launch and measurement
- Manage and optimize marketing budgets to ensure efficient allocation and maximum ROI
- Collaborate closely with cross-functional teams including Data Analytics, Design/Creative, Engineering, and Product Marketing to ensure seamless execution of marketing initiatives
- Monitor key performance metrics, analyze campaign effectiveness, and generate actionable insights to drive data-driven decision-making
- Present paid marketing performance and insights to cross-functional and executive teams on a regular basis
- Stay current with industry trends, emerging technologies, and competitive landscape to identify new opportunities for experimentation and scaling
Our take
Wealthfront's platform takes the hassle and stress out of investing, financial planning, borrowing, and saving with automated services and financial advice. Its robo-advisor allows customers to set a financial limit on their accounts, anything above the limit is moved into an investment account or another account chosen by the customer.
Indeed, it has some similarities to round-up apps like Acorn, which round up purchases and put the spare change into savings. There are other companies working on robo-advisors too, such as Morgan Stanley and Betterment.
Nonetheless, with an impressive and steadily increasing list of clients, and more than $50B of assets under its management, Wealthfront achieved Unicorn status in September 2022. Now it is diversifying its offerings, branching into high-interest checking accounts and investment advice and reportedly seeking a valuation of up to $2.05B in its upcoming IPO, a move that puts the company in a strong position for even more growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jan 2018
$75m
SERIES E
Oct 2014
$64m
SERIES D
Total funding: $204.5m
Company benefits
- Lunch and snacks on the house: Enjoy lunches, snacks, coffee and stipends to go out to lunch with coworkers.
- More tools in your toolbox: Join one of our affinity groups, attend leadership trainings and receive 1:1 mentorship. We give team members a quarterly learning stipend so we can all continue to grow and improve.
- Commuting made easy: We’re a short walk from the Palo Alto Caltrain and all employees receive a Caltrain pass. Our co-working space in San Francisco is great for days when you need to work from the city. An additional transportation stipend and relocation bonuses make getting to the office a breeze.
- Prioritize Wellness: Stay happy and healthy however you choose with our monthly wellness reimbursement. You define what wellness means for you — a massage, running sneakers, or dance classes? It’s your call.
- Work/life balance (no, really): We have flexible working hours, a discretionary time off policy and offer 16 weeks of paid parental leave (both parents). We work hard, but we rejuvenate too.
- Your health matters: We provide comprehensive medical, dental and vision coverage for you and your family, including HSA contributions for high deductible plans.
Company HQ
University South, Palo Alto, CA
Leadership
Dan Carroll
(Founder & CSO)They studied Finance and Entrepreneurship at the University of Arizona before using this expertise to co-found Wealthfront in December 2008.
David Fortunato
(CEO)David has been at Wealthfront since 2009, joining the company as CTO. He then became the President in 2019 and CEO in 2021.
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