Platform Product Marketing Manager, Workday
$127-225.5k
Salary dependent on location. + Annual refresh stock grants
Office located in Boulder, CO or Pleasanton, CA
Enterprise AI platform for managing HR, finance & IT
Be an early applicant
Enterprise AI platform for managing HR, finance & IT
1001+ employees
Be an early applicant
$127-225.5k
Salary dependent on location. + Annual refresh stock grants
Office located in Boulder, CO or Pleasanton, CA
1001+ employees
Company mission
To leverage the power of AI to elevate humans and supercharge work, moving business forever forward.
Role
Who you are
- 8–10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product
- Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI, developer tooling, integration, and security to hold a credible conversation with a CTO, even without hands-on engineering depth. Familiarity with developer personas and AI platform products is a strong plus
- Skilled at cross-functional orchestration without formal authority: able to align Product Marketing, Product Management, DevRel, Field Marketing, and Sellers around one narrative, and keep that alignment on track as the narrative and priorities shift
- Strong executive presence and communication: trusted to represent the platform story to senior product and company leadership, genuinely curious about where the platform story needs to evolve next, and proactive about closing gaps
- Familiarity with developer personas and AI platform products is a strong plus
What the job involves
- The Platform Marketing team drives the strategy and go-to-market for establishing Workday as a platform company
- Our team owns the narrative that connects Workday's platform capabilities (AI, agent governance, developer tooling, integrations, security, extensibility) into a single, coherent story for technical executives, analysts, and the market
- We partner closely with Product Management, DevRel, Field Marketing, and Sales to ensure Workday's platform story is consistent, credible, and lands everywhere it shows up
- As a senior Product Marketing Manager on the Platform Marketing team, you’ll drive and evolve Workday's platform narrative for the audience that decides whether Workday is a strategic bet or a point solution: CIOs, CTOs, and the analysts who cover them
- You will work to deeply understand the challenges and motivations facing these audiences and translate Workday’s evolving platform and technical solutions into a narrative. This requires fluency with platform products and technical IT personas so the narrative. Success in this role will be measured through impact across narrative adoption, market perception, and field effectiveness. Example outcomes include:
- Driving measurable increases in cross-platform engagement and land-and-expand motions
- Establishing and strengthening Workday's platform position with technical executives and industry analysts — reflected in analyst report placement and tone, executive share-of-voice, and thought leadership visibility with CIO/CTO audiences
- Equip leadership, field marketing, sellers, and outbound teams to deliver the platform narrative with confidence
- CIO/CTO-facing Platform narratives & positioning. Translate platform strategy into positioning and messaging built for CIOs and CTOs, driving development of the core Platform narrative, establishing how AI, developer tooling, integrations, security, and other platform capabilities connect into a coherent story
- Market, Competitive & Analyst Intelligence. Conduct ongoing market, competitive, and customer research to understand the challenges facing CIOs and CTOs. Drive analyst relations for the platform story, ensuring Workday's positioning holds up under analyst scrutiny and is reflected accurately in coverage
- Cross-Functional GTM Orchestration. Partner across global marketing (campaigns, events, comms, field enablement) to weave the platform narrative consistently into everything customer- and market-facing. Align with Product Marketing peers, Product Management, DevRel, Field Marketing, Sellers, and Analysts so the platform story stays coherent across every audience it reaches
- Field & Leadership Enablement. Build the tools, narratives, and use cases that let sellers and executives tell the platform story credibly to prospects and customers. Track where the narrative is (and isn't) landing, and iterate based on field and market feedback
Application process
- End Date: November 23, 2026
Our take
Workday is a cloud-based software vendor that provides management of workforces and finances. The company uses a single database for workforce management and financial management to offer integration and optimize business intelligence across companies. It has added to the packages and tools it offers over the years, providing analytic options that allow companies to combine third-party data with information collected by Workday.
The company has also grown through acquisitions and partnerships to broaden its capabilities. Most recently, in 2025 it purchases Sana, an AI-driven enterprise knowledge and learning platform, to create a "new front door for work". This acquisition allows Workday to integrate Sana's AI-powered search, agents, and learning capabilities with its own data and workflows, allowing employees to access information, automate tasks, and complete their day entirely within Workday.
Through a combination of strategic acquisitions and in-house development, Workday has built a comprehensive suite of HR, financial, and enterprise tools. By focusing on innovation and AI-driven workflows, the company continues to push productivity and decision-making for organizations worldwide. Building on this track record, Workday is very much positioned for even more growth, reinforcing its status as a leader in shaping the future of work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2011
$85m
SERIES F
Apr 2009
$75m
SERIES E
Total funding: $215.3m
Company HQ
Pleasanton, CA
Leadership
Aneel Bhusri
(Co-Founder & CEO)Annel began their career at Morgan Stanley as a Corporate Finance Analyst. They then spent nearly 6 years at PeopleSoft as a Senior VP before co-founding Workday in 2005.
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