Senior Media Strategist, Location3
$105-120k
+ Commission on new business and bonus
Digital marketing agency
Be an early applicant
Digital marketing agency
21-100 employees
Be an early applicant
$105-120k
+ Commission on new business and bonus
21-100 employees
Company mission
To improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions.
Role
Who you are
- 5-7+ years of experience spanning media strategy and planning and hands-on paid search management, ideally with enterprise or multi-location clients
- Demonstrated ability to size total addressable markets, build audience and cohort profiles, and craft compelling narratives that translate research and consumer data into media strategy
- Experience building client-facing strategic deliverables such as playbooks, testing frameworks, and channel or budget recommendations
- Fluency in core performance metrics (CPA/CPL, ROAS, CAC, CVR, impression share, lost impression share), with a track record of using them to drive strategic decisions, not just report on them
- Deep command of SEM fundamentals: keyword strategy, match types, auction dynamics, Smart Bidding, and search term analysis
- Experience with GTM, conversion tracking, and data feed management
- A holistic understanding of the digital advertising landscape and a habit of staying current on media consumption trends
- You are a confident, polished presenter who can stand in front of clients and translate complex performance data into recommendations that resonate with marketing and executive stakeholders alike
- You are proactive. You take ownership and bring an account-first mindset to both strategy and execution
- Strategic and execution-minded, comfortable setting direction and doing the in-platform work to bring it to life
- Highly organized with strong QA discipline and documentation habits across complex, multi-location account portfolios
- A collaborative team member who shares what you're learning and helps junior practitioners grow
What the job involves
- The Senior Media Strategist owns the strategic direction of paid media programs for Location3's enterprise and multi-location clients
- This role sets the why behind every media plan: sizing total addressable markets, building audience cohort profiles, mapping media consumption habits, and translating research into the channel and budget allocations that move client business forward
- This role combines media strategy and planning, along with hands-on management of search engine marketing (SEM) campaigns, keeping the strategist close to platform performance and credible in front of clients
- This is a senior, client-facing role
- You will build and maintain client playbooks and testing frameworks, present media strategies backed by data-driven insights directly to clients and guide the broader account team on how strategy translates into execution
- The right person brings strong strategic and analytical range alongside hands-on SEM expertise while comfortable moving between long-range planning and in-platform work
- Media Strategy and Planning:
- Lead the development of media strategy for enterprise and multi-location clients, sizing total addressable market (TAM), building audience cohort profiles, and mapping media consumption habits to inform channel selection
- Build and maintain client playbooks that document strategic approach, channel mix, budget allocation logic, and testing priorities for each account
- Design structured testing frameworks, such as TELO (Test, Evaluate, Learn, Optimize), to validate strategic hypotheses across channels, then translate findings into recommendations that scale across the account portfolio
- Set channel and budget allocation recommendations across paid search, paid social, programmatic, display, and video, grounded in audience research and performance data
- Translate market research, consumer behavior data, and competitive landscape analysis into clear, actionable strategic direction for clients and internal teams
- Present media strategies and performance narratives directly to clients, explaining what happened, why it happened, and what should change next, backed by data-driven insights
- Collaborate with cross-functional teams to align strategy with execution and with each client's broader marketing objectives
- Monitor emerging trends in media consumption and the wider digital advertising landscape, bringing new ideas to clients and to the agency
- Elevate the work of junior practitioners by contributing to shared standards, templates, and best practices
- SEM Campaign Management:
- Manage hands-on-keyboard SEM execution across Google (Search, Performance Max, GDN, YouTube, Demand Gen, and Shopping) and Microsoft Ads (Bing), in service of the strategy you set
- Own SEM account architecture, bid strategy, keywords, and match types, connecting each lever back to client business goals
- Run a disciplined optimization cadence across accounts, diagnosing the root causes behind performance shifts and optimizing bidding, targeting, ad copy, and account structure to protect and improve results
- Manage SEM budgets with precision: pacing accurately, anticipating risk before it affects delivery, and reallocating spend to where demand and efficiency are strongest
- Report on core SEM metrics (CPA/CPL, ROAS, CVR, impression share) and complete and present paid search audits
- Help develop and refine SOPs for SEM tasks and identify opportunities for automation
Our take
As social platforms and content consumption grow by the year, digital marketing is becoming both more important and more complex. Location3 is a marketing and data management platform designed for franchise and multi-location brands, providing a solution that supports clients from data discovery right through to implementing their campaigns.
The company launched its LOCALACT platform in 2017, offering unified and localised digital advertising with organic listing and search management. An app was launched for the platform in 2024, matching data-driven tech and user-friendly functionality to transform the local marketing landscape.
Location3 certainly offers a plethora of services, which is part of why it has managed to serve an impressive 50,000+ clients to date. The company holds a deep understanding and expertise in the sector, and we’re excited to see how it continues to grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Life insurance
- 401(k) + 401(k) matching
- Unlimited PTO
- Community volunteer opportunities
- Commuter discounts on public transportation
- Stocked kitchen, beer on tap
Company HQ
Central Business District, Denver, CO
Leadership
Andrew Beckman
(Chairman)Previously an Account Executive at both Dockside Internet and DoubleClick.
Alex Porter
(CEO)Joined the company in 2006 as VP, and was promoted 3 times becoming CEO in 2017.
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