Sales Development Representative, Firstup

• 1+ year of SDR, BDR, or outbound sales experience
• Demonstrated ability to self-source meetings with senior stakeholders
• Strong written and verbal communication skills — executive-ready
• Comfort with outreach platforms (Groove, SalesLoft, or equivalent)
• High attention to detail in CRM hygiene and activity tracking
• Bachelor's degree or equivalent practical experience
• The SDRs who excel at Firstup share a specific profile. They are:
• Insight-driven, not script-dependent. They do real research before reaching out and lead with business relevance — not feature lists
• Resilient and process-oriented. They understand that pipeline is built through consistent, disciplined execution, and they don't abandon what's working
• Growth-obsessed. They actively seek coaching, ask thoughtful questions in team sessions, and view feedback as currency
• Collaborative by default. They think of their AE as a partner, not just a handoff point, and take accountability for the quality of meetings they book — not just the quantity
• Ambitious with a long-term orientation. They want to build a career in enterprise sales and understand that the SDR seat is the foundation, not the ceiling

Desirable

• The SDR role at Firstup sits at the intersection of Sales and Marketing. You'll own top-of-funnel pipeline creation for a set of named enterprise accounts, working in close partnership with an Account Executive and aligned Marketing support
• Your primary buyers are CHROs, VPs of Internal Communications, and Directors of Employee Experience — senior leaders who control meaningful budget and are actively looking for solutions to workforce engagement challenges
• Success here requires business acumen, intellectual curiosity, and the ability to build credibility with executives through relevance and insight — not persistence alone
• Build and execute a multi-touch, multi-channel prospecting strategy (phone, email, LinkedIn, video, direct mail) targeting Director through C-suite buyers at named enterprise accounts
• Research target accounts and individual stakeholders to develop insight-led outreach — understanding their business priorities, recent initiatives, and internal communications challenges before making first contact
• Partner closely with your AE to align on account strategy, prioritize opportunities, and convert booked meetings into qualified pipeline
• Collaborate with Marketing to leverage campaigns, events, and content as outreach triggers and conversation starters
• Achieve and exceed monthly and quarterly KPIs including meetings booked, pipeline generated, and connect rates
• Maintain accurate activity logging and pipeline data in Salesforce and Groove, and use data to continuously refine your approach
• Participate actively in team enablement sessions, bringing feedback from the field to sharpen the team's collective messaging and sequencing
• This role will be supporting our Healthcare team