Social Media Manager, Impossible Foods
$111-155k
+ Equity + Bonus
More information about location
Plant-based meat, dairy and fish products
Posted today
Plant-based meat, dairy and fish products
501-1000 employees
Posted today
$111-155k
+ Equity + Bonus
More information about location
501-1000 employees
Company mission
Impossible Food's mission is to make the global food system truly sustainable by making meat, fish and dairy products from plants.
Role
Who you are
- If you're a self-starter with a deep understanding of digital trends and a passion for storytelling, we want you to help shape our social presence
- Bachelor’s degree or college diploma in related field
- 5-7 years of experience in social media management, preferably in a startup or fast-paced environment
- Proven track record of growing social media presence and engagement on major platforms (Instagram,TikTok, Facebook, Twitter, LinkedIn)
- Influencer marketing experience with identifying, negotiating, and managing content creator partnerships, from micro to macro influencer
- Strong copywriting and content creation skills with an eye for design
- Experience with social media scheduling tools and analytics platforms
- A passion for staying up-to-date with the latest social media trends and emerging platforms
- Excellent organizational, project management, and communication skills
- Ability to work effectively in a fast-paced, dynamic environment with multiple projects
- Creative thinker who can generate new ideas and take risks to push boundaries
- Experience with paid social advertising and influencer marketing
- Agile and adaptable; ability to pivot as priorities shift
What the job involves
- As our Social Media Manager, you’ll be responsible for creating and executing a social media strategy that drives brand awareness, engagement, and business growth
- You’ll be the voice of our brand across various platforms and work closely with our marketing and creative teams to craft compelling social media campaigns
- This role requires a creative mindset and strategic thinking, with a focus on influencer partnerships to extend our reach and build authentic relationships with our community
- Social Media Strategy & Execution: Develop and implement a social media strategy that aligns with our business objectives, ensuring consistent, on-brand messaging across all platforms
- Content Creation & Curation: Create engaging, creative, and original content (posts, stories, videos, etc.) tailored for each platform (Instagram, Twitter, LinkedIn, TikTok, Facebook, etc.). Work closely with cross functional marketing and creative partners to align with our brand voice
- Influencer Marketing: Identify and build relationships with relevant influencers and brand ambassadors. Develop and execute influencer campaigns to drive bra engagement, and product purchase. Collaborate with influencers on content creation and track the success of campaigns
- Community Engagement: Actively engage with our online community, responding to comments, messages, and mentions. Foster positive relationships with influencers, customers, and industry professionals
- Performance Analysis: Monitor, analyze, and report on social media performance using tools like Google Analytics and Sprout Social. Use data to optimize future campaigns and improve engagement
- Trend Monitoring: Stay on top of social media trends, new platform features, and industry developments to ensure we’re always ahead of the curve
- Collaboration: Work cross functionally with the sales and marketing teams to create cohesive campaigns that support product launches, events, and promotions
- Paid Social Campaigns: Assist with the planning and execution of paid social campaigns, including Facebook Ads, Instagram Ads, and LinkedIn Ads, ensuring they are optimized for maximum reach and ROI
- Brand Advocacy: Ensure that all social media content reflects our brand’s value, culture, and voice. Help grow brand awareness and loyalty through organic and paid channels
Our take
As the world becomes more aware of the environmental impact of meat consumption, more and more people are exploring plant-based alternatives to animal products. There are currently around 90 million vegans globally, making up 1 percent of the population, and it's predicted to increase to one in 10 people over the next decade.
Impossible Foods is one company that has established itself as a major player in the alternative meat market, offering soy-based products that look and cook like meat, including burgers, sausages, and mince. The company offers its products to consumers around the world both online and via grocery stores. It has also broken into the B2B market, supplying the likes of Burger King, Red Robin, and White Castle with their vegetarian alternatives.
Impossible Foods has experienced difficulties recently as sales in the plant-based meat category have plummeted in 2022 and 2023, owing to persistently high costs and potential health concerns regarding the ingredients used. However the company is fighting back with an aggressive marketing campaign to help make the brand a household name. As the number of people switching to a vegan diet is only increasing, the company hopes to weather the temporary difficulties and position itself as the leader in a category that is still only in its earliest days.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Nov 2021
$500m
LATE VC
Aug 2020
$209.6m
SERIES G
Total funding: $1.9bn
Company benefits
- Paid mission days: Get paid to spend two days a year reconnecting with our mission! Spend it in nature or team up with colleagues to serve local communities and contribute to the greater good
- Generous time off policy: We offer 4 weeks paid time off, 10 paid holidays, and 2 floating holidays, so you’ll be able to take the time you need to relax and recharge
- Health and wellness: To keep your body and mind healthy, we offer premium medical coverage, emotional support resources, and access to a fitness center at our Redwood City Headquarters
- Generous equity package: We offer meaningful ownership in our company so all employees can share in Impossible Foods’ success
- Financial security: To help you feel financially supported, no matter what the future holds, we offer 401k plans, life insurance, and disability insurance
- Commuter benefits: Save hundreds per year on commuter fees
- Work from home opportunities
- Health insurance
Company values
- Lead with heart - Love what you do and care about the people around you. Be kind and generous. Assume others have good intentions
- Stand up for what's right - Stand up against injustice, intolerance, and racism when you see it. Build and nurture diverse teams that reflect our global mission
- Think like scientists - Embrace your curiosity. Discover the truth with a scientific approach to everything, across all departments
- Go for 10¹² - We need to replace 10¹² lbs of animal products to achieve our mission. 10¹¹ lbs won’t save the world
- Blast ahead! - Go for the most ambitious goals. Find a way through, over or around the obstacles. Don’t let fear of failure or criticism stop you
Company HQ
Redwood City, CA
Articles
Leadership
Peter McGuinness
(CEO)Former President and COO of Chobani for 9 years, before becoming CEO of Impossible Foods in 2022.
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