Senior Brand Partnerships Director, Howl
$165-185k
Plus incentive pay and stock options
Social commerce platform
Job no longer available
Social commerce platform
21-100 employees
Job no longer available
$165-185k
Plus incentive pay and stock options
21-100 employees
Company mission
To reduce barriers for creators and brands to build social commerce businesses.
Role
Who you are
- Domain expertise in a combination of the following: Marketing Strategy (including a keen understanding of PR, Influencer, Affiliate and Performance Marketing tactics, challenges and returns across the marketing funnel), Digital/Technical Customer Success, high-growth tech startup
- Excellent communication skills: You effectively collaborate with clients, including senior stakeholders, to educate on the Howl value proposition and drive results
- Strong problem solving and analytical skills: You can work with complex data and build excel models to draw actionable insights and make decisions
- High-level of comfort upselling and cross-selling: You identify and close growth opportunities quickly
- Equal parts strategic and operational: You love to roll up your sleeves and dive into account strategy and campaign set-ups when necessary
- Start-up mentality: You understand that in start-ups we have to keep a flexible, nimble mentality, wearing multiple hats as we test opportunities, create replicable processes, and drive client value
- Substantial experience managing enterprise level accounts for retailers and brands (like Walmart, Samsung, Best Buy)
- Must be US based
What the job involves
- Howl is scaling quickly and looking to hire a results-oriented Senior Director to grow key accounts while helping to operationalize our go to market strategy and manage a small team
- As a Senior Director at Howl, you will partner with industry-leading brands & retailers. You’ll be on the forefront of performance marketing as Howl is fundamentally opening and expanding a new acquisition channel for marketers that blends the best of brand and performance
- We operate at a large scale - your work will directly influence millions of dollars of revenue for some of the most well-known companies in e-commerce
- You'll work directly with our clients and stakeholders to understand their marketing goals and be a partner for them in building a strategy for execution using the Howl technology and creator network
- Own top-line account health and revenue goals for your collection of clients leading with a customer-centric, growth-oriented approach to develop and nurture successful partnerships
- Partner with client stakeholders on marketing teams at category-leading brands and retailers to identify opportunities for growth and operationalize them in order to meet ambitious revenue goals, drive a strong client return and achieve their marketing objectives
- Provide strategic and high level reporting on your business and draw actionable insights from the data to inform creator strategies and recommendations
- Master the functionality of the Howl platform, educating clients to increase feature adoption and providing feedback on platform improvements and new features to the product team
- Unlock revenue and budget opportunities with clients
- Identify and test new revenue streams and engagement opportunities for your accounts
- Conceptualize and execute campaigns on Howl, working creatively with internal and external partners on optimizing campaigns, including components that attract new creators to the clients program
- Collaborate with cross-functional teammates to tackle technical, strategy, and operational projects and resolve issues as they arise while elevating risk to leadership as needed
- Serve as the client’s primary point of contact, helping to drive loyalty, stickiness, and an excellent client experience end-to-end
Our take
Advertising products via influencers has become a trillion-dollar industry. With the rise of social media, the push to mobile platforms, and the turn away from brick-and-mortar retailers, it’s now a crucial tool that both major and breakout brands leverage to great effect. Howl, an influencer marketing marketplace, may have appeared at exactly the right time and has the chance to win big from this development.
The Howl platform functions something like an Upwork for brands and influencers. Brands can list partnership opportunities on an open marketplace, whilst influencers will receive personalized recommendations, and have access to a dashboard where they can monitor sales and access easy and instant payment.
Formerly known as Narrativ, Howl benefits from a firmly established client base that includes major enterprise brands like HP, Sephora, and Samsung. With a firm foundation already laid down in this remarkably lucrative new sector, and fresh funding at its back, the company has a real chance to capture the market and find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Dec 2022
$27m
SERIES A
Aug 2019
$8m
SEED
Total funding: $39.1m
Company benefits
- Pay equity-focused compensation structure
- 100% paid health insurance for employees with 80% coverage for dependents; with FSA and HSA compatibility
- 100% coverage of Teledoc services & One Medical memberships for employees and dependents
- Flexible PTO and 20 days paid Holidays
- WFH stipend
- Retirement planning - 401k through Empower
- Talkspace membership
- Paid parental leave of 12 weeks for all new parents
Company HQ
Midtown East, New York, NY
Leadership
Li Haslett Chen
(Founder & CEO)Previously a McKinsey Analyst who then moved into Marketing and Business with Moda Operandi. They have also spent time on the Board of American Express and Warner Bros.
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