Product Marketing Specialist, AppZen
3–6 Month Assignment
AI software for finance teams
Be an early applicant
AI software for finance teams
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help modern finance teams lead the way with artificial intelligence.
Role
Who you are
- This is a great opportunity for a hands-on marketer who thrives in B2B SaaS environments and enjoys turning complex tech into compelling messaging
- 3+ years of experience in product marketing, preferably in B2B SaaS
- Strong communicator with a knack for simplifying technical concepts for business audiences
- Experience supporting product launches or go-to-market programs
- Familiarity with Finance, P2P, S2P, or enterprise automation software is a plus
- Self-starter with strong project management skills and the ability to juggle multiple tasks
- Comfortable working in a fast-paced, collaborative, and remote environment
What the job involves
- AppZen is seeking a contract Product Marketing Specialist to support our Product Marketing team during a critical growth phase
- In this role, you'll partner closely with Marketing, Product, and GTM teams to help plan, execute, and optimize product marketing initiatives that showcase the value of our AI-driven finance solutions
- This role reports to the SVP of Product Marketing
- This is a 3–6 month contract role with potential for extension or permanent hire
- Support planning and execution of product and feature launches across key channels
- Help coordinate internal and external launch communications, including sales enablement materials and customer-facing messaging
- Collaborate with cross-functional teams (Product, Sales, CS, and Demand Gen) to ensure alignment and consistency across go-to-market efforts
- Assist in refining and documenting messaging frameworks and product value propositions
- Translate product capabilities into clear, differentiated messaging tailored to target personas
- Maintain and update competitive positioning and battlecards
- Conduct research and synthesize market trends, customer needs, and competitive dynamics
- Help gather voice-of-customer insights to inform messaging, content, and campaign direction
- Support the analysis of product usage data and feedback to optimize positioning and identify new opportunities
- Work with marketing stakeholders to create collateral such as product one-pagers, solution briefs, web copy, and sales decks
- Contribute to cross-channel campaign planning by providing product-focused input and messaging guidance
Our take
AppZen is setting out to help companies cut down on the expensive and time-consuming process of auditing expense reports with its suite of smart AI tools. As its AI solution is also more accurate than manual finance processes, it greatly reduces human error which can lead to duplicate spend or overlooking instances of fraud.
Boasting an 80% reduction in processing times and a 5% reduction in total spend, AppZen has swiftly established itself as a leader in AI finance software. It is used by over a thousand finance teams in enterprises such as Amazon, Nvidia, and Salesforce.
AppZen faces a large number of competitors in the finance automation space, with startups such as Expensify and Spendesk operating in the sector along with industry stalwarts such as SAP developing their own solutions. However, Appzen has carved out a strong early lead and has a large and rapidly growing client base. As it continues to develop its product it seems likely to maintain its market-leading position.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2019
$50m
SERIES C
Oct 2018
$35m
SERIES B
Total funding: $101m
Company benefits
- Comprehensive medical, dental, vision and life insurance benefits
- Unlimited PTO
- Paid parental leave for eligible employees
- 401(k) match
- $250 annual reimbursement for continuous learning
- Lots of office perks like snacks, happy hours, company events
Company HQ
Alviso, San Jose, CA
Leadership
Anant Kale
(CEO)Having studied in Mumbai, they worked as an ASI Consultant for 3 years prior to over a decade at Fujitsu. They left their role as VP of Applications to co-found AppZen in November 2012.
Kunal Verma
(CTO)They spent nearly 7 years at Accenture, first as Requirements Engineering Lead Researcher and later as Data Management Lead Researcher. They left this role to co-found Appzen.
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