Senior Product Marketing Manager, AppZen

• 3+ years in product marketing, ideally in B2B SaaS
• A track record of shipping product launches or go-to-market programs
• A talent for making complex technology simple and compelling for business buyers
• Comfort picking up work mid-flight and running with it after a short handover
• Strong project management. You keep several workstreams moving without dropping detail
• Experience working with distributed teams across time zones

Desirable

• We need an experienced product marketer to own their work while they’re away. You will pick up live launches and active campaigns, and your work will be in the market within weeks
• This is a 3-6 month contract role with potential for extension or permanent hire
• Real ownership from week one. You will run launches already on the roadmap, with a clear brief and a structured handover
• A category buyers care about right now. You will put agentic AI in front of CFOs and finance leaders at some of the world’s largest companies
• Portfolio-worthy work. You will leave with shipped launches, messaging, and sales assets for an enterprise AI brand
• A defined commitment. The contract has a clear scope and end date, with the option to extend or move into a permanent role
• What success looks like:
• First 2 weeks: Complete the handover, meet your cross-functional partners, and take ownership of in-flight launches
• First 30 days: Ship your first launch assets and refresh at least one battlecard, datasheet, enablement deck or messaging document
• By the end of the contract: Deliver every planned launch on time and hand back a well-documented, up-to-date body of work
• Launches and go-to-market
• Plan and run product and feature launches across key channels, from brief to sales enablement
• Own internal and external launch communications, including sales enablement and customer-facing messaging
• Keep Product, Sales, Customer Success, and Demand Gen aligned on what’s launching and why it matters
• Messaging and positioning
• Refine and document messaging frameworks and value propositions across our finance automation products
• Turn product capabilities into clear, differentiated messaging for finance personas, from AP managers to CFOs
• Keep competitive positioning and battlecards current
• Market and customer insight
• Research market trends, buyer needs, and competitor moves, then turn findings into recommendations
• Gather voice-of-customer insights to shape messaging, content, and campaign direction
• Use product usage data and feedback to sharpen positioning and spot new opportunities
• Content and campaigns
• Create collateral such as product one-pagers, solution briefs, web copy, and sales decks
• Give campaign teams the product angle and messaging guidance for cross-channel programmes