A slew of major brands have jumped into the NFT market, as they are seen as a way to draw in younger consumers, foster brand communities, and encourage brand loyalty. Novel is hoping to make this business opportunity more accessible, through a no-code platform designed to help more commerce brands design, launch, and profit from NFTs.
The platform launched on Shopify in early 2022, intending to make the NFT experience as seamless as the shopping experience digital consumers are currently used to. It uses the eco-friendly Polygon platform to keep gas fees and transaction speeds low.
Much will depend on how far and how fast consumers and brands are willing to commit to NFTs as part of the commerce experience. And, while this does seem on the cards, fluctuations in the precarious NFT market mean it’s no guarantee. Nevertheless, Novel is offering a new and comprehensive service, and could see good growth if the market takes off.
Kirsty
Company Specialist at Welcome to the Jungle
