Director of Marketing, Novel

Salary not provided

+ Equity

Senior and Expert level
New York
Remote from US
Novel

Web 3.0 enabled eCommerce engines

Open for applications

Novel

Web 3.0 enabled eCommerce engines

21-100 employees

B2BBlockchainConsumer GoodsNo-CodeWeb 3.0

Open for applications

Salary not provided

+ Equity

Senior and Expert level
New York
Remote from US

21-100 employees

B2BBlockchainConsumer GoodsNo-CodeWeb 3.0

Company mission

To create Web 3.0 for everyone.

Role

Who you are

  • Mastery of B2B marketing
  • Experience working with Hubspot
  • Ability to thrive in fast-paced, high-growth environments, with experience working cross-functionally with product, engineering, and design
  • Strong leadership skills with a history of building successful marketing orgs
  • A scrappy self-starter mentality with an interest in helping build processes and tools as needed

Desirable

  • Experience working with smart contracts
  • Experience working in e-commerce
  • Experience working at a startup

What the job involves

  • On our team, you will bring this vision to life alongside world-class engineers backed by investors deeply integrated in the e-commerce ecosystems. Joining a company at the earliest and most dynamic stage— in a market that’s equally early and quickly evolving— means you must be both ambitious and resourceful, keen to solve problems with no set playbook
  • Own all digital marketing strategies to develop a portfolio of diverse customers and help shape the company’s brand
  • Own product marketing of products and features including positioning, messaging, gathering customer feedback

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Company

Company benefits

  • Stock options
  • Comprehensive healthcare
  • Professional development
  • Work from anywhere

Funding (1 round)

Apr 2022

$6m

SEED

Total funding: $6m

Our take

A slew of major brands have jumped into the NFT market, as they are seen as a way to draw in younger consumers, foster brand communities, and encourage brand loyalty. Novel is hoping to make this business opportunity more accessible, through a no-code platform designed to help more commerce brands design, launch, and profit from NFTs.

The platform launched on Shopify in early 2022, intending to make the NFT experience as seamless as the shopping experience digital consumers are currently used to. It uses the eco-friendly Polygon platform to keep gas fees and transaction speeds low.

Much will depend on how far and how fast consumers and brands are willing to commit to NFTs as part of the commerce experience. And, while this does seem on the cards, fluctuations in the precarious NFT market mean it’s no guarantee. Nevertheless, Novel is offering a new and comprehensive service, and could see good growth if the market takes off.

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Kirsty

Company Specialist at Welcome to the Jungle