Senior Lifecycle Marketing Specialist, Acorns
$73.3-86.2k
+ Stock Options
Saving & investing app
Be an early applicant
Saving & investing app
501-1000 employees
Be an early applicant
$73.3-86.2k
+ Stock Options
501-1000 employees
Company mission
To look after the financial best interests of the up-and-coming, beginning with the empowering step of micro-investing.
Role
Who you are
- 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software
- Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels
- Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance
- Strong understanding of audience segmentation, personalization, and automated journey logic
- Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis
- The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys
- A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment
- Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices
- Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA
- Confidence reviewing data, identifying trends, and making informed recommendations
- Strong cross-functional collaboration and project management skills
- Comfort using AI tools to improve workflow efficiency and campaign quality
- A proactive mindset with the ability to recommend improvements to lifecycle processes and tools
- High attention to detail, strong ownership, and the ability to manage multiple priorities
- Hunger to deliver game-changing products
- Exceptional drive and precision in delivery
- A belief that your work is tied to your life's mission
- Optimism about the potential for societal change
What the job involves
- Acorns is seeking a driven Sr. Lifecycle Marketing Specialist to support the strategy and execution of lifecycle programs that drive customer acquisition and reacquisition across Acorns and Acorns Early. You will work closely with the Sr. Lifecycle Marketing Manager to translate established business goals into thoughtful, data-informed customer experiences
- This role offers meaningful ownership and day-to-day autonomy. You will own the execution and optimization of assigned programs, exercise judgment within established frameworks, and contribute ideas and recommendations that shape the lifecycle roadmap
- Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals
- Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels
- Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch
- Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings
- Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market
- Work comfortably with HTML to personalize, troubleshoot, and QA lifecycle communications, with support from dedicated development resources
- Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition
- Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments
- Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes
- Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices
- Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows
Our take
Acorns is an investment app for individuals and families, focusing on smaller scale investments, savings and retirement planning. The app allows you to set up accounts for yourself and your family members and, with money saving advice built in, its aim is to encourage saving.
Currently used by more than 8 million people, it uses bank-level security and offers a VISA credit card with the option to automatically save the ‘change’ from purchases. While there are certainly plenty of other financial wellness apps out there, Acorn sets itself apart with investment and savings products aimed at financially educating children. It's enhanced its services through smart acquisitions, such as student loan debt management company Pillar, AI-based debt reduction startup Harvest, and retirement account company Vault.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Mar 2022
$300m
SERIES F
Jan 2019
$105m
SERIES E
Total funding: $504m
Company benefits
- Healthcare - Medical, Dental, Vision, Life, and more
- 401k
- Equity
- Flexible Paid Time Off
- Unlimited Udemy classes
- Monthly wellness hour and virtual yoga classes
- Flexible Work Hours
- Quarterly Team Outings
- Personal Development Plans
- Annual Compensation Reviews
- Recognition - Using a tool called Reflektive, we like to give shout-outs to teammates who raise the bar
- Bi-Weekly 1:1s
- MacBooks
- Commuter Benefits
- Flexible Work Options
Company HQ
Irvine Business Complex, Irvine, CA
Leadership
Noah Kerner
(CEO & Chairman)Also Co-Founder at Give Kids Art. Previously Board Member at Save The Music and was the Co-Founder at Say.
Jeffrey Cruttenden
(Co-Founder)They were a Partner at Cruttenden Partners, before co-founding Acorns with Walter in February 2012. In April 2017, they also co-founded Say.
Salary benchmarks
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