The UK is suffering a growing workplace skills gap. Many are hoping the answer can come in the form of so-called ‘microcredentials’ - highly specific short form skills training that can be easily delivered and digested in the workplace. We’re seeing this already in the breakdown of post-16 education into micro-learning modules, but it’s a format that’s yet to be carried over into businesses. 5Mins is looking to change that.
5Mins describes itself as a TikTok for workplace learning, with a current roster of over 12,000 short-form educational videos. It’s gamified with leaderboards and a social feed. Plus, it’s AI-driven to deliver relevant daily content. In sum, it’s carrying over the tried-and-tested high engagement model of social media to the employment sector, where demand for this content is growing.
Successful giants like Google, Apple, and Pixar have all fostered a strong learning culture, with brands like Cisco making the cultural shift to follow suit. It’s easier than, and for many organisations preferable to, rehiring or redeploying their workforce . Plus, it offers a strong employee incentive that keeps businesses competitive in a hot labour market. So the time is right for 5Mins, and with a strong model and an impressive content library it could see strong demand.
Kirsty
Company Specialist at Welcome to the Jungle
