Fabulous is an app to help users build good habits and achieve personal goals through daily monitoring and advice. With sound evidence supporting the efficacy of habit-tracking apps, and the formation of good habits remaining a persistent priority in the United States, Fabulous has enjoyed persistent uptake over its nearly decade-long existence.
The market is relatively crowded, with Habitica, Habitify, Strides and dozens more competitors operating alongside Fabulous. The company, however, manages to stand out with its distinctive personalized plans and a number of app awards to its name (including Apple Best Apps of 2018).
The company is focused on further optimising its personalization capabilities, making its behaviour change app contextually smart, and building upon its growing community. In doing so, Fabulous will continue to make its app more effective and set itself apart as a deeply unique self-care app.
Freddie
Company Specialist at Welcome to the Jungle