Product Marketing Manager, Nylas
CA$85-120k
Salary range applies to Toronto and BC only, and may vary in other locations
More information about location
Productivity APIs for work automation
Be an early applicant
Productivity APIs for work automation
101-200 employees
Be an early applicant
CA$85-120k
Salary range applies to Toronto and BC only, and may vary in other locations
More information about location
101-200 employees
Company mission
To help developers leverage communications data and build features that increase customer engagement, productivity, and retention.
Role
Who you are
- This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution
- Experience – 3-5+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms
- AI-Obsessed - Deep proficiency with AI tools for research, content, and workflows
- Strategic Leadership – Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact
- Technical Acumen – Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions
- Sales & GTM Collaboration – Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption
- Analytical & Data-Driven – Expertise in market research, customer insights, and performance analytics to inform strategy
- Communication & Storytelling – Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences
- Cross-Functional Influence – Ability to work across departments and influence senior stakeholders to align on strategy and execution
- Education – Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred
What the job involves
- We are a team of strategic storytellers, customer advocates, and market experts who thrive on translating complex ideas into compelling narratives. Fueled by curiosity and a passion for impact, we take pride in helping our customers and go-to-market teams unlock the full potential of the Nylas platform
- The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market
- We craft messaging that resonates, drive go-to-market strategy, and deliver insights that shape product innovation. Together, we create a culture of collaboration, data-driven decision-making, and a shared commitment to excellence
- Our goal is to empower our customers and internal teams with the knowledge, tools, and strategies they need to win, while fostering a team culture of creativity, growth, and continuous learning. If you thrive in a dynamic environment where your work drives business impact and market differentiation, you’ll find a rewarding home with us
- We are looking for a Product Marketing Manager to support go-to-market strategies, product positioning, and sales enablement for the Nylas platform
- As a Product Marketing Manager, you will partner with our Sr. Product Marketing Manager to own the development and execution of marketing strategies that resonate with our target customers, influence our roadmap, and enable our go-to-market teams. You’ll partner closely with Product, Sales, and Customer Success teams to drive adoption, market expansion, and revenue growth
- Customer Insights & Voice of Customer – Lead a structured customer research program across segments and ICPs to deeply understand how teams build, adopt, and scale communications and AI-driven workflows. Conduct regular interviews with customers, prospects, and churned accounts to surface actionable insights that inform messaging, product direction, and go-to-market strategy
- Customer Advisory Program – Own and operate Nylas’ Customer Advisory Board, managing a regular forum for strategic customers to engage directly with our product team. Facilitate roadmap reviews, structured feedback sessions, and ongoing dialogue to ensure customer needs are clearly represented and influence product direction, while synthesizing feedback into clear, actionable inputs for Product
- Customer Stories & Proof Points – Own the development of high-impact case studies, customer narratives, and reference programs that demonstrate real-world value. Translate technical implementations into clear business outcomes for both developer and product leader audiences
- Competitive Intelligence & Battlecards – Drive ongoing competitive analysis across direct and adjacent players. Build and maintain battlecards, objection handling frameworks, and win/loss insights that enable sales and customer-facing teams to position Nylas effectively in competitive deals
- Customer Adoption & Lifecycle Programs – Design and execute programs that improve activation, adoption, and expansion across the customer lifecycle. This includes email-based onboarding and nurture programs, in-product and post-sale education, and targeted campaigns that drive utilization of key features
- Customer Enablement & Education – Partner with Sales and Customer Success to develop enablement materials, product work sessions, and customer-facing resources that help teams successfully implement and scale with Nylas, with a focus on reducing time-to-value and increasing long-term retention
- Growth and Demand Focus – Continuously refine ICP definitions, segmentation, and messaging based on customer insights, usage patterns, and deal feedback. Partner closely with Sales and Product to ensure product and positioning aligns with real buyer needs and market dynamics, supporting end-to-end go-to-market execution
- Performance Metrics & Optimization – Define key success metrics, analyze performance data, and refine marketing strategies based on insights
Application process
- Round 1: 30 minute Google Meet discussion with the hiring manager
- Round 2: Take home assignment to be followed by a 60-minute Google Meet panel discussion
- Round 3: 45 minute Google Meet interviews with 3-4 team members (max 4 hours)
- During the various discussions, candidates selected to meet with us are strongly encouraged to not only discuss their knowledge, skills, experience, and abilities but also to showcase examples of their current or previous work. We expect you to clearly outline the "what," "why," and "how" behind your contributions
Our take
Nylas provides productivity infrastructure solutions for modern software. Over 200,000+ developers use their powerful suite of tools to quickly and securely build productivity features into their applications, resulting in 12 billion+ API requests per day.
The number of businesses using their platform is rapidly increasing due to the Nylas infrastructure generating huge operational savings through more productive, secure, and intelligently-automated development cycles.
The company has remained focused on scaling its integrated and productivity-driven developer experience as well as furthering its investment in disruptive technologies that automate workflows and seamlessly integrate technologies such as conversational AI, Natural Language Processing (NLP), Optical Character Recognition (OCR), and cross-system intelligent automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
89% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2021
$120m
SERIES C
Jun 2020
$25m
SERIES B
Total funding: $173m
Company benefits
- Retirement plans
- Wellness stipend
- Paid parental leave: 12 weeks parental leave (maternity & paternity)
- Annual learning & development perk
- Voting/Election PTO: 4 hours of paid time off to vote in person or volunteer at a polling place
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company HQ
Tenderloin, San Francisco, CA
Leadership
Christine Spang
(Board Member & CTO)Previously worked as Principal Developer at Oracle for 1 year and as Laboratory Assistant at MIT for 1 month.
Gleb Polyakov
(CEO)Previously Operations Consultant at B&G International for 1 year and Crowdfunding Director at Parallax Creative for 3 years.
Share this job