Growth Marketing Manager, Found
Paid Channels
$145-185k
+ equity
More information about location
Business banking for the self-employed
Be an early applicant
Business banking for the self-employed
101-200 employees
Be an early applicant
$145-185k
+ equity
More information about location
101-200 employees
Company mission
To simplify finances for the self-employed.
Role
Who you are
- Experience: 4–6+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other)
- Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale
- Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required
- Creative Intuition: You don't just read the numbers — you understand why one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus
- Measurement Fluency: You understand attribution models, incrementality testing, and the limitations of last-click data. You've worked with or built MMM or geo-lift frameworks is a plus
- Fintech or Financial Services Experience: (Preferred) Familiarity with compliance constraints in regulated industries — you know what "UDAAP" means and have worked within guardrails
- Self-Starter: Found is a fast-moving team. You should be someone who flags the problem and brings the solution
- If you are looking for a role where you will have the opportunity to make a meaningful contribution and great impact, we would love to hear from you!
What the job involves
- As our Growth Marketing Manager for Paid Channels, you will own the strategy and day-to-day execution of Found's paid acquisition engine
- This isn't a "set it and schedule it" role — you'll be the person who sees the data, forms a hypothesis, tests it, and knows what to do next
- Your mission is to ensure every dollar we spend brings in the right customer: the self-employed owner who will activate, engage, and grow with Found
- You'll manage across all paid media — Search, Social, Display, CTV, Affiliate, and emerging channels — and work closely with creative, product marketing, and data to build a paid program that's both efficient and brand-aligned
- Paid Channel Ownership (60%)
- Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate
- Manage budget allocation across channels to hit CPA, CPR, and whale activation targets
- Build, launch, and iterate on campaigns with a bias toward testing — creative, audience, bidding strategy, landing page, and offer
- Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones)
- Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms
- Measurement & Optimization (25%)
- Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection
- Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance
- Manage and improve tracking infrastructure in partnership with engineering — UTMs, pixel health, event-level data quality
- Develop a test-and-learn roadmap; document results and share learnings across the team
- Cross-Functional Collaboration (15%)
- Partner with product marketing on messaging, landing page strategy, and offer testing
- Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other
- Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion
Our take
Traditionally, freelancers have been burdened with the need to juggle multiple tools and solutions to handle their bookkeeping, invoices, and tax responsibilities. In response to this challenge, Found was established with a mission to simplify financial management for the self-employed, providing them with precious time, cost savings, and peace of mind.
Established by two former Square executives with experience in payroll and SaaS solutions, Found functions as a financial hub for freelancers. It enables users to seamlessly manage their finances by offering services such as income deposits, the issuance of dedicated company debit cards, and tax calculations. Additionally, Found equips freelancers with real-time business insights and streamlines the process of making quarterly tax payments.
As the gig economy continues to thrive, the number of self-employed individuals has seen remarkable growth in recent years. In light of this trend, Found is dedicated to capitalising on the opportunity by expanding its marketing efforts and enhancing its product offerings. Through these strategic moves, Found aims to further support its ever-growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$60m
SERIES B
May 2021
$12.8m
SERIES A
Total funding: $75.3m
Company benefits
- 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation
- Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave
- Health benefits: Comprehensive medical, dental, and vision benefits are always 100% covered for employees, 75% covered for dependents
- Work anywhere: We have Found offices in both SF and Seattle and for team members who work outside those cities, Found also supports fully remote working
- Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees
- Flexible vacation policy: Vacations, appointments, mental health days- take the time you need, whenever you need to with our flexible time-off policy
Company HQ
SoMa, San Francisco, CA
Leadership
Lauren Myrick
(Co-Founder & CEO)Studied Economics at UC Santa Barbara, and joined Deloitte as an Associate. Worked in Finance at EmSense Corporation, and was General Manager of Payroll at Square.
Connor Dunn
(Co-Founder & CIO)Studied Computer Science at the University of Warwick, and worked as a Software Engineer at Trigger Corp. Was an Engineering Lead at Square.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 4 more jobs at Found