Product Marketing Manager, Found
$170-190k
+ Equity
More information about location
Business banking for the self-employed
Be an early applicant
Business banking for the self-employed
101-200 employees
Be an early applicant
$170-190k
+ Equity
More information about location
101-200 employees
Company mission
To simplify finances for the self-employed.
Role
Who you are
- 8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product
- Direct experience with SEO — keyword research, content optimization, and app store listing management
- Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook
- Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums
- A bias toward hands-on execution — this role is as much about doing the work as directing it
- Strong cross-functional collaborator who works well with CX, growth, brand, and product teams
- Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact
What the job involves
- We’re hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels
- This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience
- You’ll own Found’s presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers
- Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results
- SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results
- Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business
- App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion
- Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX
- Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust
- Cross-functional partnership:Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge
Our take
Traditionally, freelancers have been burdened with the need to juggle multiple tools and solutions to handle their bookkeeping, invoices, and tax responsibilities. In response to this challenge, Found was established with a mission to simplify financial management for the self-employed, providing them with precious time, cost savings, and peace of mind.
Established by two former Square executives with experience in payroll and SaaS solutions, Found functions as a financial hub for freelancers. It enables users to seamlessly manage their finances by offering services such as income deposits, the issuance of dedicated company debit cards, and tax calculations. Additionally, Found equips freelancers with real-time business insights and streamlines the process of making quarterly tax payments.
As the gig economy continues to thrive, the number of self-employed individuals has seen remarkable growth in recent years. In light of this trend, Found is dedicated to capitalising on the opportunity by expanding its marketing efforts and enhancing its product offerings. Through these strategic moves, Found aims to further support its ever-growing customer base.
Freddie
Company Specialist at Welcome to the Jungle
Insights
33% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2022
$60m
SERIES B
May 2021
$12.8m
SERIES A
Total funding: $75.3m
Company benefits
- 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation
- Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave
- Health benefits: Comprehensive medical, dental, and vision benefits are always 100% covered for employees, 75% covered for dependents
- Work anywhere: We have Found offices in both SF and Seattle and for team members who work outside those cities, Found also supports fully remote working
- Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees
- Flexible vacation policy: Vacations, appointments, mental health days- take the time you need, whenever you need to with our flexible time-off policy
Company HQ
SoMa, San Francisco, CA
Leadership
Lauren Myrick
(Co-Founder & CEO)Studied Economics at UC Santa Barbara, and joined Deloitte as an Associate. Worked in Finance at EmSense Corporation, and was General Manager of Payroll at Square.
Connor Dunn
(Co-Founder & CIO)Studied Computer Science at the University of Warwick, and worked as a Software Engineer at Trigger Corp. Was an Engineering Lead at Square.
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