Senior Legal Counsel, MILES

The German ride sharing sector is quite heavily contested, and while MILES is one of the larger providers it lacks the customer base of its primary rival SHARE NOW. Where it hopes to compete is in its pricing plan, which is measured by distance rather than minutes, providing a less pressured experience for its customers. So far this has worked well for the company, allowing it to multiply its revenue year on year and achieve profitability only four years after its founding. It currently serves more than 200,000 customers and has a fleet of over 13,000 vehicles.

MILES acquired the car sharing arm of Volkswagen in 2022 and integrated it into its own offering. Aside from increasing the size of MILES' fleet part of the deal allows VW customers to book cars through their existing VW mobility app, increasing MILES' customer base. MILES' is working to increase the electrification of its fleet, expand its market presence in Germany and Belgium, and develop new products for its customers such as longer-term rentals and city-to-city rides.