Community Manager, Coinbase

• Ideal candidates can balance the need to move fast while thinking strategically, lead community engagement efforts in dynamic environments, excel at managing multiple initiatives, and have a proven track record of building culturally-relevant communities that spark conversation, earn media attention, and deepen user engagement across social platforms
• The right individual will bring a balanced combination of ambition, judgment, creativity, flexibility and critical thinking - all with the passion and enthusiasm for building the Coinbase social brand and advancing crypto’s goal of updating the financial system
• 4+ years proven experience as a Social Media Community Manager or similar role, with a strong portfolio showcasing successful campaigns
• Proficiency in social media management tools (e.g., Sprinkly, Brandw) and analytics platforms (e.g., Google Analytics, Facebook Insights)
• Comfortable writing short-form content for a crypto audience
• Powerful storyteller: written, verbal, and visual
• Demonstrated track record of creating social campaigns to steer new audience acquisition and deepen engagement
• Comfortable working in a fast-paced environment with rapidly evolving priorities
• Self-starter and ability to be ready to roll-up your sleeves and get things done
• Demonstrated ability to collaborate effectively across multiple team

Desirable

• The Social Media team at Coinbase is seeking a creative, community-obsessed Social Media Community Manager to lead engagement and conversation across our key platforms
• In this role, you'll be the voice of Coinbase to millions, fostering connection, trust, and excitement within our global crypto community
• You’ll develop and execute strategies to grow, engage, and support our audience while championing the values of crypto, Web3, and financial freedom
• This is a unique opportunity to build community at scale, drive meaningful dialogue, and help shape the future of the crypto narrative
• Manage and grow Coinbase’s presence across X, Instagram, TikTok, LinkedIn and emerging platforms
• Create and execute community engagement strategies that reflect Coinbase’s brand voice and values
• Monitor conversations and trends in the crypto and Web3 space to identify engagement opportunities and shape content
• Work closely with marketing, comms and other teams to coordinate social media efforts with broader campaigns and ensure consistency
• Develop and maintain a content calendar: create and publish posts, obtain approvals, schedule, and monitor performance of social media posts
• Track and report on engagement metrics, sentiment, and community health, delivering insights to leadership on a regular basis