Digital Marketing Manager, Creatopy
Ad design automation platform
Job no longer available
Ad design automation platform
21-100 employees
Job no longer available
21-100 employees
Company mission
To continuously create intuitive tools and offer the most efficient solutions that revolutionize the way the world communicates visually.
Role
Who you are
- We’re on the lookout for a strategic and detail-oriented Digital Marketing Manager to join our team
- If you excel in data-driven decision-making and love blending creativity with analytics, we’re eager to connect with you!
- You have good experience in B2B enterprise marketing and a strong understanding of the space
- You bring at least 5 years of experience in multi-channel marketing, including social media campaigns
- You are skilled in data analysis and reporting, turning numbers into actionable insights
- You have successfully managed moderate to large-scale multi-channel accounts with budgets of at least $50k
- You have excellent knowledge of paid advertising platforms like Google Ads (search, display, video), Facebook Ads, and others, and you’re adept at evaluating their performance and effectiveness
- Your expertise in Google Analytics allows you to create, interpret, and act on standard and custom reports to optimize campaigns
- You are proficient with Google Ads scripts and use them to optimize team workflows and enhance efficiency
- You have a proven track record of successfully implementing paid advertising initiatives that deliver measurable results
- You excel at transferring knowledge to junior and mid-level colleagues and enjoy engaging in collaborative discussions with fellow senior specialists
- You have strong writing skills and can craft engaging content for ads and landing pages that drive conversions
- You are an analytical thinker with a knack for critical thinking, enabling you to make informed, rational decisions
- You welcome feedback and use it to refine and improve your work
- You have excellent attention to detail and maintain high standards in everything you do
- You’re proactive, highly organized, and excel at time management and planning
- You’re a problem-solver with strong research skills, always eager to find the best solutions
- You adapt quickly to changing circumstances and shifting priorities, staying focused and proactive in addressing challenges as they arise
- You have proven experience building consensus and working collaboratively across teams, fostering strong relationships to achieve shared goals
What the job involves
- Are you driven by the challenge of developing and executing impactful paid media strategies that deliver results?
- In this role, you’ll take charge of shaping the strategy and ensuring its seamless execution across advertising campaigns on multiple platforms
- Take full ownership of the Paid Media Budget: Managing and optimizing the paid media budget to ensure efficient allocation and maximum return on investment
- Developing Effective Strategies: Formulate and execute paid advertising strategies tailored to drive B2B enterprise sales
- Account-Based Marketing Support: Use paid advertising to enhance account-based marketing programs, including creating and managing retargeting campaigns
- Campaign Management: Plan, launch, and optimize acquisition campaigns across platforms such as Google Ads, Microsoft Ads, Facebook Ads, and more
- Account Audits & Recommendations: Conduct comprehensive audits of paid advertising accounts and provide actionable optimization recommendations
- Content Creation: Write compelling ad copy and design high-converting landing pages to maximize engagement and conversion rates
- A/B Testing & Optimization: Experiment with ad creatives, audience segmentation, and conversion-focused strategies to achieve optimal results
- Performance Measurement: Monitor campaign performance, analyze key metrics (CTR, conversion rate, cost per lead, etc.), and generate insights for continuous improvement
- Multi-Channel Campaigns: Oversee search, display, paid social, and other paid media campaigns, ensuring alignment with company objectives
- Reporting & Analytics: Track KPIs and provide detailed reports on metrics, goal progress, and revenue tracking to measure campaign impact
- Competitive Analysis: Analyze competitor strategies to identify strengths, weaknesses, and opportunities for differentiation
- Team Collaboration: Actively participate in team meetings, share insights, provide feedback, and contribute recommendations and initiatives
- Stay Ahead of Trends: Keep up-to-date with the latest digital marketing trends, emerging channels, and platform updates including social media marketing, attribution, search and display advertising to keep our strategies fresh and effective
Our take
Creatopy’s ad design platform offers brands a fast method of customizing, automating and deploying their online adverts. In a way, it’s a kind of advertising-oriented rendition of email marketing automation platforms like Sendinblue or Mailchimp.
Creatopy has some competition in the creative automation for advertising space from the likes of Bannerflow and Celtra, but the company’s in-depth experience of the online advertising and design space could give them an edge. The company was created by serial entrepreneur Gabriel Ciordas, who also runs publishing platform Flipsnack and online design tool SVGator, as well as Bannersnack, from whom Creatopy emerged in 2021 as a full solution to advertisers’ needs.
Off the back of $10 million in Series A funding, the company is now aiming to expand its customer base as it aims to become a leader in the Marketing Tech field.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
15% employee growth in 12 months
Company
Funding (1 round)
Oct 2023
$10m
SERIES A
Total funding: $10m
Company benefits
- Fully remote
- Be part of a global team
- Learning & development opportunities
Company HQ
Oradea, Romania
Leadership
Gabriel Ciordas
(CEO)As well as founding and leading Creatopy, has also founded publishing platform Flipsnack, online design tool SVGator, and ReWine - an online wine shop turned local wine bar.
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