Senior Marketing Manager, Industrious

• We’d love to hear from you if you’re a wonderful hybrid: a masterful storyteller, systems thinker, dot-connector, brand steward, and content-ecosystem-builder who’s passionate about the future of work and building a new function from the ground up
• 7+ years of high-level communication experience with a background in content strategy, editorial/content production, digital or brand marketing within marketing, brand, corporate communications or agency environments
• Direct experience building and owning content and content strategies end to end
• Sound knowledge of content management systems, keyword research tools, social media platforms, and search engine optimization (SEO) best practices
• Experience managing and building a team of content creators (internal or external)
• Exceptional written and verbal communication skills and the ability to articulate complex strategies to various stakeholders
• Ability to thoroughly understand Industrious member profiles, speaking to them in a way that “just gets them,” while also understanding how to balance this member focus with business objectives
• A self-starter who thrives in a fast-paced, sometimes ambiguous environments

Desirable

• We’re hiring an experienced and visionary Sr Marketing Manager, Content to join our marketing team at Industrious to lead the creation and implementation of a full-funnel content strategy that drives brand awareness, reputation, and engagement with current and future members
• Specifically, you’ll lead the development of strategy as well as the creation of owned content across web, social, email, blog and other mediums
• Author and execute a content strategy that resonates with our key audiences (from individual coworking members through Fortune 500 decision makers)
• Lead Industrious’ content discipline to publish standard-setting content to increase awareness, reach, engagement, retention, and new member adoption
• Oversee editorial content strategy, including development, execution, and evolution of key concepts and storylines across all editorial channels (owned content across web, social, email, blog and other mediums)
• Identify and activate new and innovative content opportunities for Industrious to welcome, empower, and delight current and future prospective members
• Own the organic editorial calendar (creation, planning, reviewing, approving, and posting) across multiple channels (Instagram, LinkedIn, TikTok, YouTube, etc.)
• Build programs that generate UGC and video content that enable us to get the word out about Industrious and tell our brand story! That might include standing up a creator partner / influencer program, engaging with our Unit Ops team members to develop content, or other blue sky ideas that build our content library!
• Oversee community management (moderating and routing messages/comments, engaging with relevant creators, future customers, etc.)
• Collaborate with our Marketing, Leadership, Enterprise, and Sales teams to develop impactful thought leadership content
• Hands-on briefing, writing, proofreading, and editing to generate deliverables like white papers, blog posts, web content, email copy, long-form content, etc
• Develop messaging and positioning for Industrious products or member segments. Develop campaign-level content as well as sales enablement assets
• Support on the content strategy and development across marketing/product emails, website, and more
• Manage one internal copywriter and additional contractors (ex. content creators, writers, content agencies, etc.) as needed to achieve our content goals
• Collaborate with internal and external teams including Growth Marketing, Brand Marketing & Creative, Public Relations, Executive Leadership, Member Experience, Operations, Sales, Product Management, and more to ensure content synchronicity with strategic business and marketing initiatives
• Establish content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights