Senior Account Director, Croud
6-Month Fixed-Term Contract
£63-68k
3+ days a week in office
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
£63-68k
3+ days a week in office
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Substantial agency experience leading complex accounts, with a strong understanding of PPC, SEO, paid social, programmatic/display and integrated media and creative delivery
- Build trust with senior stakeholders, manage challenging conversations and communicate recommendations clearly and persuasively
- Connect performance to business outcomes, interpret measurement and analytics, and manage scope, forecasts and account profitability
- Motivate cross-functional teams, develop colleagues and prioritise calmly, with initiative, resilience and attention to detail
What the job involves
- The Senior Account Director leads day-to-day client relationships and coordinates the delivery of integrated, omni-channel campaigns across a portfolio of key accounts. Working closely with the Managing Partner, they translate client business objectives into clear priorities for strategy, project management and specialist teams, ensuring delivery is effective, commercially sound and consistently meets client expectations
- The role combines trusted client counsel with hands-on account leadership: maintaining visibility of performance, anticipating risks, strengthening client satisfaction and identifying opportunities to grow relationships across Croud and Born Social
- Key responsibilities include, but are not limited to:
- Client leadership: Own day-to-day relationships, understand clients’ commercial drivers and translate their priorities into clear briefs. Map stakeholders and strengthen senior relationships with the Managing Partner
- Strategy and planning: Partner with Strategy & Planning to align channel and creative teams around client objectives, budgets and KPIs. Turn specialist insights and performance data into actionable client recommendations
- Delivery and performance: Lead and deliver omni-channel campaigns and workstreams with Project Management and specialist leads. Maintain visibility of performance, deadlines, dependencies and quality assurance, agreeing corrective actions and tracking commitments to completion
- Commercial management: Monitor contracts, scope, fees and profitability. Work with Finance on forecasts and reporting, flag over-servicing and secure approval for changes to scope or resources
- Account growth: Develop growth plans with the Managing Partner. Identify relevant cross-sell opportunities, drawing on Croud and Born Social’s services, proprietary tools and technology
- Risk and satisfaction: Gather client feedback and monitor relationship, commercial and delivery risks. Coordinate issue triage, agree one action plan and client response, and escalate material concerns promptly
- Team leadership: Align cross-functional teams around clear responsibilities. Coach Client Services colleagues, line-manage where assigned and work with specialist leaders to address capacity gaps and competing priorities
- Partnerships and new business: Contribute to pitches and RFPs. Work with channel directors and media partners to bring relevant innovation to clients and represent the agency in industry forums
- Accountability: Own day-to-day client communication and account coordination within agreed plans and delegated authority. The Managing Partner retains overall commercial accountability, material approvals and executive escalations. Strategy and Planning owns strategic frameworks; specialist leads own technical execution; Project Management owns schedules and workflow
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. Its proprietary technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by its "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams, allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position and remains well-regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$39.8m
LATE VC
Total funding: $39.8m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Co-Founder & Chief Strategy Officer)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(Co-Founder & Global CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
Share this job
View 6 more jobs at Croud