Consumer Marketing Manager, Mill
$170-225k
+ Equity
Office located in San Bruno, CA
Food waste recycling subscription company
Open for applications
Food waste recycling subscription company
201-500 employees
Open for applications
$170-225k
+ Equity
Office located in San Bruno, CA
201-500 employees
Company mission
To keep food from stinking up your kitchen — and the planet.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 8+ years of marketing experience, with specific expertise in both D2C and local marketing. This can include: event marketing, community sponsorships and regional media planning
- Proven track record of managing marketing campaigns across various channels, ensuring alignment with brand standards and business goals
- Expertise in collaborating with external media partners and creative teams to produce high-quality, brand-aligned content and campaigns
- Strong project management skills, including the ability to juggle multiple priorities and deliver results on time and within budget
- Proficiency in data analysis, with the ability to use insights to optimize campaigns and inform strategy
- Excellent communication and interpersonal skills, with a demonstrated ability to engage and influence cross-functional teams
- Fluency in common project management and collaboration tools, such as Google Suite, Excel, and tools like Coda
What the job involves
- We are looking for a dynamic and experienced Marketing Manager to lead and execute high-impact campaigns that drive growth and increase demand for Mill products across both D2C (Direct-to-Consumer)
- This role will be critical in expanding our brand reach, enhancing consideration, and achieving measurable results
- The ideal candidate is a strategic thinker, adept at navigating complex marketing initiatives, optimizing campaign performance through data-driven insights, and managing cross-functional collaborations
- You'll be responsible for driving programs from ideation through to execution, influencing key stakeholders across the business, and ensuring seamless operational execution
- Develop, manage, and optimize marketing campaigns and strategies that align with quarterly growth targets
- Collaborate with Product and Marketing teams to define the end-to-end customer journey, tailoring initiatives for various Mill customer segments
- Own and execute marketing campaigns in target markets, including media and event planning in collaboration with field sales
- Assess local campaign effectiveness and scale successful tactics to national campaigns
- Lead the creative briefing process, providing clear, high-quality briefs to design teams to develop assets that resonate with distinct audience segments across channels
- Own project management of campaigns, ensuring on-time delivery and effective communication with stakeholders to meet deadlines
- Partner with channel leads to track performance, extracting insights and applying learnings to future initiatives
- Build a best-practices playbook that drives continuous improvement
- Develop and maintain comprehensive project plans, timelines, and budgets
- Track progress, mitigate risks, and ensure resources (internal and external) are optimally allocated
- Regularly report insights to stakeholders and executives on campaign and program performance
- Analyze campaign data to uncover optimization opportunities and refine strategies
- Make actionable, data-driven recommendations that enhance future efforts
- Create dashboards and performance reports that deliver clear, actionable insights to stakeholders
- Act as the liaison between internal teams (Creative, Analytics, Product, Sales) and external partners (agencies, media buyers, vendors) to ensure seamless execution and alignment across marketing programs
- Maintain strong communication with all stakeholders, providing regular updates on campaign status, performance, and roadblocks
- Foster positive working relationships with internal and external teams to ensure the success of marketing initiatives
- Contribute to the development and refinement of marketing strategies that facilitate both new market penetration and sustained growth in established markets
- Identify, evaluate, and capitalize on new marketing opportunities and emerging channels
- Stay ahead of industry trends, adopting best practices and ensuring Mill’s marketing efforts are innovative and competitive
Our take
Wasted food and its decomposition do more for CO2 emissions globally than the entire airline industry combined. Whilst food waste bins run by local councils in the US do redirect the majority of food waste to recycling plants, there are still holes to plug, which is exactly what Mill is doing.
For a yearly subscription, customers can buy and use a combined waste tracking and impact app alongside the company’s purpose-made food waste bin. Unlike other bins for food waste, Mill’s product shrinks and dehydrates waste so that there’s no smell or runoff. Mill will dispose of your waste themselves, and use it for sustainable chicken feed.
With a number of high profile environmentally-friendly investors behind them, the Mill ecosystem has a range of benefits for company subscribers as well as individuals. Restaurants and offices can subscribe to Mill and help to move towards sustainability goals, whilst partnerships with local farms provide a solid revenue structure.
Mill is only available in the US, but since its successful first-gen launch in 2023, it has been using funding from that year to enhance its product offering and reach a wider market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2023
$70m
SERIES C
Jan 2023
$100m
LATE VC
Total funding: $170m
Company HQ
San Bruno, CA
Leadership
Harry Tannenbaum
(President)Previously Director of Hardware at Google, Director of Business Analytics and eCommerce at Nest Labs and Analyst at Gleacher Partner.
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