Senior Marketing Analyst, Empowerly
$90-120k
College admissions counseling
Job no longer available
College admissions counseling
101-200 employees
Job no longer available
$90-120k
101-200 employees
Company mission
To empower students to be the most successful version of themselves in college admissions and beyond.
Role
Who you are
- We’re seeking a Senior Marketing Analyst who can drive performance insights, bring clarity to complex datasets, and strengthen our marketing infrastructure
- The ideal candidate is naturally curious, fluent in marketing metrics and systems, and energized by solving real operational problems — from attribution modeling to data integration and automation opportunities
- Bachelor’s degree in Marketing, Econometrics, Statistics, Economics, Computer Science, or a related field
- 5–7 years of experience in marketing analytics, marketing operations, or data analysis roles
- Proficiency in SQL and experience with data warehousing platforms (e.g., Amazon Redshift)
- Experience building dashboards in Tableau, Power BI, Google Data Studio, or similar tools
- Strong knowledge of attribution modeling, funnel analytics, and marketing experimentation frameworks
- Experience with web analytics tools (Google Analytics), CRM systems (HubSpot, Salesforce), and marketing automation platforms (e.g., Marketo, Pardot) is a plus
- Excellent communicator, able to simplify complex insights for diverse audiences
- Strong organizational and project management skills; ability to manage multiple priorities in a fast-paced environment
What the job involves
- This is a hands-on role that blends technical skills with strategic thinking to ensure our marketing investments are optimized and aligned with business growth
- You'll collaborate closely with marketing, sales, product, and finance teams to ensure actionable insights are driving decisions across the funnel
- Analyze datasets from platforms like HubSpot, Salesforce, Google Analytics, and paid media channels (e.g., Google Ads, Meta)
- Develop and maintain dashboards and KPIs that track performance across acquisition, retention, CAC, LTV, and funnel conversion
- Conduct campaign performance analyses including A/B and multivariate testing
- Perform customer segmentation to personalize messaging and improve targeting
- Evaluate attribution models to understand the customer journey and inform budget allocation
- Leverage data warehouse tools such as Amazon Redshift to query and structure datasets
- Build interactive dashboards and compelling visual reports using Tableau, Power BI, Google Data Studio, or similar
- Communicate findings effectively to both technical and non-technical stakeholders
- Translate performance data into actionable marketing strategies
- Identify gaps and opportunities in campaign workflows and lead tracking
- Recommend enhancements to campaign targeting, spend efficiency, and channel mix
- Stay current on industry trends in marketing analytics, martech, and growth
- Manage and prioritize multiple projects with timely execution
- Work closely with marketing, product, and engineering teams to align technical and strategic goals
- Support marketing leadership in quarterly planning and performance reviews
- Explore and implement AI-powered marketing tools and automations that improve operational efficiency (e.g., lead scoring, prompt-based campaign creation, predictive analytics)
- Partner with technical stakeholders to assess integration of LLMs and automation platforms into Empowerly’s martech stack
- Identify opportunities to streamline repetitive tasks and enhance attribution, segmentation, and reporting through AI solutions
- Stay up to date on evolving AI trends in marketing and bring innovative ideas to the team
Our take
In the competitive college admissions landscape, students face pressure to navigate the process effectively. Empowerly steps in to address this challenge, recognizing the inadequacy of traditional high school counseling services in providing specialized guidance amid skyrocketing application rates.
Empowerly's approach combines personalized counseling, AI-powered technology, and a suite of services to empower students in their pursuit of higher education. By leveraging proprietary algorithms such as the Empowerly Score, the company offers a holistic assessment of students' strengths and areas for improvement, guiding them towards enhancing their college application strategically.
Bolstered by recent funding, Empowerly is poised for expansion and innovation. The infusion of capital will fuel the development of its first mobile app and the enhancement of its AI-powered products, catering to the evolving needs of students and families.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2024
$15m
EARLY VC
Feb 2022
$10m
EARLY VC
Total funding: $26.6m
Company HQ
The Castro, San Francisco, CA
Leadership
Changxiao X.
(Co-Founder)Studied Electrical Engineering at Princeton. They previously worked on building tradting systems on Wall Street, Machine Learning at Facebook, and researched NLP techniques for disinformation detection.
Hanmei Wu
(Co-Founder)Graduated from UC Berkeley with a B.S. in Business Administration. Previously worked at Goldman Sachs and Teach for America prior to founding Empowerly.
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