Marketing Operations Manager, Kantata
$110-130k
+ Bonus
Cloud based project management software
Job no longer available
Cloud based project management software
201-500 employees
Job no longer available
$110-130k
+ Bonus
201-500 employees
Company mission
To enable organizations of any size to successfully manage and scale their people, projects, revenue, and profitability.
Role
Who you are
- You bring a deep understanding of marketing automation platforms and CRM tools, with a proven track record of enhancing these systems in a SaaS environment
- You have extensive experience managing large-scale projects, with the ability to lead, delegate, and achieve strategic objectives effectively
- Your strong analytical skills enable you to interpret complex data, providing actionable insights that drive system improvements and business growth
- You are a natural leader, capable of collaborating with cross-functional teams to align strategies and optimize CRM practices
- Aligned with Kantata’s core values, you are passionate about innovation, continuous improvement, and pushing limits to explore big ideas
- Minimum of 8 years of experience in marketing automation and CRM management, including at least 5 years in a position with similar responsibilities
What the job involves
- As a Marketing Operations Manager at Kantata, you will be responsible for implementing and optimizing marketing automation systems to enhance lead management, streamline workflows, and improve customer relationship management.
- This role is crucial for scaling operations efficiently at Kantata and requires a subject matter expert who can manage significant projects independently and influence others regarding policies, practices, and procedures
- Technology Stack Management, Integration & Optimization: Manage the selection, integration, and maintenance of marketing technology tools, including automation platform (Marketo), analytics tools, and data enrichment solutions. Ensure seamless integration between marketing tools and CRM (Salesforce) systems to maintain data integrity and optimize workflows
- Lead Management & Nurturing: Design and refine lead management processes to improve lead quality, ensure efficient routing, and enhance nurturing strategies that drive engagement and conversion
- Campaign Performance & Revenue Attribution: Analyze marketing campaign impact using attribution models to assess pipeline and revenue contribution. Implement multi-touch attribution strategies to improve ROI visibility and decision-making
- Workflow Automation & Efficiency: Leverage automation tools to streamline marketing and sales workflows, enhancing overall efficiency and effectiveness in demand generation, lead handoff, and customer engagement initiatives
- Data Analysis & Performance Reporting: Monitor system performance, campaign effectiveness, and marketing KPIs to generate actionable insights that guide strategic decisions and continuous improvement efforts
- Marketing Budget Planning & Optimization: Support the planning, tracking, and allocation of the marketing budget to ensure cost-effective spending and alignment with business objectives. Provide financial oversight for technology investments, campaign expenditures, and ROI measurement
- Database Management & Data Governance: Ensure data accuracy, hygiene, and segmentation within marketing automation platforms. Implement best practices for data governance, enrichment, and compliance to optimize campaign targeting and personalization
- Compliance & Privacy Regulations: Maintain adherence to data privacy regulations (e.g., GDPR, CCPA) and enforce marketing consent management best practices. Collaborate with legal and security teams to ensure compliance across all marketing initiatives
- Process Documentation & Continuous Optimization: Develop and maintain standardized documentation for marketing processes, workflows, and best practices. Regularly assess and refine marketing operations to improve efficiency, scalability, and impact
Our take
Kantata is a business management software aimed at the professional services industry. This SaaS platform has been designed to meet the needs of a modern workforce, providing services such as employee time tracking, project management, and resource allocation.
The company's purpose-built technology includes a suite of features, such as a resource optimizer that helps managers allocate the right people to the right project for the correct amount of time. It also includes a private social network for users to share information with peers in the industry. Kantata already has several profitable tie-ups with essential business software such as Salesforce, helping it outpace rivals.
As more organizations in professional services invest in resource management solutions, the industry is awash with companies all competing for this business. These include industry heavyweights Basecamp, Zoho Projects, and ClickUp. Born from the merger of Mavenlink and Kimble Applications, Kantata is set to see accelerated growth as it focuses on further development of its comprehensive platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2019
$48m
SERIES E
Nov 2016
$39m
SERIES D
Total funding: $111.5m
Company benefits
- Group Health Insurance with Coverage Options for Medical, Dental, and Vision
- Life Insurance
- Voluntary Insurance Options Such As Auto, Home, Legal, and Pet Insurance
- Paid Parental Leave
- Voluntary Commuter Benefit Options
- 401K + Company Match to Save For Your Future
- Flexible Work Options - Remote or Hybrid
- 15 days of Paid Time Off, Plus Two Additional Days With Each Year of Employment
- Sick/Wellness Time Off
- 9 Paid Holidays + Floating Holiday
- Volunteer Time Off
- Top Performers Employee Recognition Program
- Philanthropic, Social, and Wellness Events Through KantataLife
- Reimbursement for Wellness Applications (including Kindle, Headspace, Peloton)
- Monthly Remote Stipend
- Employee Assistance Program
Company HQ
East Irvine, Irvine, CA
Leadership
Roger Neel
(Senior Business Advisor)Former Technical Advisor at The Bold Italic and Director Strategic Partner Solutions at InQuira. BA in Economics and Computer Science from Cornell.
Ray Grainger
(Executive Chairman & Founder)Former EVP Global Services and Strategic Partnerships at InQuira and Global Managing Partner at Accenture. BSc in Engineering at Harvey Mudd College.
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