B2B Paid Media Senior Manager, Wellhub
$105.1-131.4k
Salary is applicable to applicants in New York, California, Colorado, Massachusetts and Washington.
More information about location
Employee fitness & wellness platform
Job no longer available
Employee fitness & wellness platform
1001+ employees
Job no longer available
$105.1-131.4k
Salary is applicable to applicants in New York, California, Colorado, Massachusetts and Washington.
More information about location
1001+ employees
Company mission
To ignite and fuel every journey to feel good, through its complete corporate wellbeing platform.
Role
Who you are
- Minimum of 4 years of experience in digital advertising and online media buying (SEM, paid social, retargeting, display), including enterprise-level clients with a focus on ROAs and lead generation
- Proven track record of managing CPL, CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale
- Experience with Growth experimentation methodologies, attribution models, and A/B testing
- Experience leading cross-functional teams and global projects with multiple stakeholders, including data analytics, creative teams, and sales
- Strong analytical skills for robust data-driven decision-making. A natural affinity for numbers, analytics, and the detailed workings of complex systems
- Experience with implementing B2B and/or B2C attribution models
- Good proficiency in Excel and previous experience using it to build models and forecasts
What the job involves
- As part of our Marketing team, you will be responsible for all Paid Media, reporting to the Global lead of Paid Media, and leading efforts to generate leads and increase ROAs
- Drive revenue growth in B2B and B2C audiences through Paid media strategies: Launch, optimize, and track paid advertising campaigns to acquire new MQLs, SMBs, and end-user subscriptions leading a team of Paid Media specialists
- Provide strategic and hands-on leadership on budget allocation, highly analytical cost optimization, campaign structure, and reach/frequency strategies to improve ROAs, CPL, and CPA. Manage Paid Media through completion: strategy, design, operations, and reporting
- Coordinate the development of effective campaigns, including keyword lists and creative approval (with agencies and internal teams), finding innovative and cost-effective ideas to increase ROI in the US, Latam, and Europe
- Implement successful tracking and reporting for Revenue and Lead Generation from Paid channels, working with Analytics and Martech teams
- Build Media plans, forecast the impact initiatives, and regularly identify and implement new opportunities to improve current processes and approaches. Define spending across channels considering seasonality, channel scalability, and key market growth targets
- Build hypothesis-based tests, identify opportunities, and run AB tests in segmentation, channel, content, and CTA in order to optimize ROAs
- Identify opportunities for improvement in existing business processes and apply solutions to remove bottlenecks and improve the team's efficiency
- Manage and develop a specialized team of paid marketing strategists and an external agency
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance
Our take
Employees are demanding more of their workplaces, and fitness is one of the areas they think employers can do better. Wellhub, formerly Gympass saw this opportunity and offers corporate customers a benefit that will excite their employees - allowing them to try new sports such as yoga, pilates, spinning, and martial arts across a variety of locations.
Wellhub is able to offer top-of-the-line gyms and wellness plans or programs that would be otherwise unavailable to the employees at prices that are far below market rate. They have been able to succeed at this by focusing on strategic gym partnerships, and creating an ecosystem that can satisfy any type of customer.
Backed by several rounds of significant funding, the company doubled down on strategic acquisitions to ease its entrance into new markets and has been steadily expanding its teams and offerings to bring the company closer to global market domination. A recent collaboration with Apple Fitness+, which sees the app added to Wellhub's suite of fitness services, shows that the company is mindful of what modern employees want from their benefits packages.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Aug 2023
$85m
SERIES F
Jun 2021
$220m
SERIES E
Total funding: $795m
Company benefits
- Culture of wellbeing: We actively encourage all our employees to prioritize their wellbeing and incorporate wellness into their weekly work routine.
- Wellhub membership: All of our team members receive our Gold membership for free which provides access to gyms, studios, classes, training, apps, and more!
- Competitive rewards: We offer competitive compensation packages in all markets we operate, as well as equity programs based on individual and company performance.
- Core health benefits: We ensure all employees receive preferred options for healthcare, dental, and vision coverage in support of their physical health.
- Paid time off: Get a minimum of 25 days of paid leave per year. All team members get extra days off for approved local holidays and their birthdays.
- Flexible work policy: Our flexible work policy, known as “The Way We Work” provides the ability to maximize the benefits of remote and flexible work arrangements.
- Parental leave: We love our new parents (and their babies) on our team! In support, we provide substantial paid leave so you can focus on your growing family.
- Learning & training: With free access to Udemy classes online and in-person learning opportunities, all employees are enabled to grow their skill sets.
- Career growth: Employees can take their careers further with our robust internal recruitment process for promotional and developmental opportunities.
Company HQ
Gramercy Park, New York, NY
Leadership
Cesar Carvalho
(Co-Founder & CEO)Previously worked as a Consultant at McKinsey. Head of Business Development for CVC (travel company in Brazil). Studied for an MBA at Harvard before dropping out to start Gympass (now Wellhub).
Joao Barbosa
(Co-Founder & VP of Partners BRazil)Began their career as a Risk Analyst at Santander. Worked as a Senior Analyst then Coordinator of Business Performance at CVC.
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