Head of Growth & Marketing Operations, uberall
+ VSOP/ESOP
Multi-location customer experience platform
Be an early applicant
Multi-location customer experience platform
201-500 employees
Be an early applicant
+ VSOP/ESOP
201-500 employees
Company mission
To empower businesses to deliver great experiences to local customers.
Role
Who you are
- Analytical Acumen: Proficient in interpreting complex data sets, you can extract meaningful insights that drive action.
- Strategic Vision: You balance meticulous attention to detail with an understanding of broader business objectives.
- Proven Expertise: With substantial experience in B2B SaaS marketing, particularly within the MarTech sector, you have a track record of driving growth and operational excellence.
- Digital Proficiency: Your background includes leading website optimization, performance marketing, SEO, and analytics initiatives.
- Leadership Excellence: You have successfully managed teams, fostering development and guiding external partners to achieve shared goals.
- Technical Savvy: Hands-on experience with tools like HubSpot, Salesforce, Google Analytics, and SEO/SEM platforms (i.e Semrush) is part of your repertoire
- Effective Communication: Your ability to convey complex ideas ensures alignment across teams and stakeholders.
- Project Management: Organized and adaptable, you excel in managing multiple initiatives within dynamic environments.
- Innovative Thinking: Your curiosity drives you to seek continuous improvement and creative solutions to challenges
What the job involves
- As the Head of Growth & Marketing Operations, you'll be pivotal in transforming our marketing efforts into a cohesive, data-driven engine that drives business growth
- Your leadership will ensure that our strategies are not only innovative but also measurable and scalable, aligning seamlessly with our overarching business objectives
- In this position, you'll oversee our digital performance channels, manage marketing operations, and lead a focused team comprising internal members, agencies, and freelancers
- Your strategic vision and operational expertise will be instrumental in orchestrating predictable and sustainable growth across all marketing touchpoints
- Digital Performance: Manage the website, SEO, paid channels, and conversion paths to fuel pipeline & ARR growth
- Marketing Operations: Oversee our marketing technology stack, lead management processes, attribution models, and performance dashboards
- Email Nurturing & Automation: Develop and optimize email nurturing campaigns, leveraging marketing automation tools to enhance lead engagement and conversion
- Insights & Reporting: Establish and maintain reporting frameworks that provide actionable insights, facilitating swift and informed decision-making
- Cross-functional Collaboration: Work closely with Sales, Product Marketing, Demand Generation, and Revenue Operations to ensure alignment and synergy.
- AI & Innovation: Champion the integration of artificial intelligence across our marketing tools, content strategies, and campaigns to drive efficiency and effectiveness.
Our take
Location-based services are now part of our everyday lives, but there are still gaps in the way location information interacts with accurate data. Uberall solves this problem by connecting companies with local customers through search and discovery, engagement and conversion.
Uberall helps brick-and-mortar companies to provide more accurate information about themselves across the apps that customers use to discover them. The company's impressive roster of customers now includes Hyundai, Pizza Hut and Lufthansa, as well as a raft of small- and medium-sized businesses.
This breadth of customer base is testament to the benefits Uberall brings to businesses. The company continues to expand and diversify its services, both through acquisitions and platform development. An important integration with Apple Business Connect is also helping solidify its utility for clients, to place the platform as a top choice into the future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2021
$115m
GROWTH EQUITY VC
Sep 2018
$25m
SERIES B
Total funding: $175.6m
Company benefits
- Corporate Shopping Discounts
- Dog Friendly Offices
- Home Office / Remote Work
- Language Courses (German & Business English)
- Flexible Working Hours
- State of the Art Hardware
- Personal Development Budget
- LinkedIn Learning & internal training
- Virtual Stock Option Plan (VSOP) and an Equity Plan (ESOP) for all eligible employees
Company HQ
Brunnenviertel, Berlin, BE
Leadership
David Federhen
(Founder & Board Director)Started out as a Strategy Consultant at Roland Berger, and previously founded Returbo.
Florian Hübner
(Founder & President)Previously worked as a Consultant at McKinsey, and founded Berlin Tech Meetup.
Anthony Foy
(CEO)Investor and Board Director at CloudSigma. Formerly CEO at Qredo, Workshare and SkyDox, as well as Group Managing Director at Interxion.
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