Associate Product Marketing Manager, Starburst

• Approximately 3–5 years of experience in product marketing, product, data or business analysis, solutions consulting, sales enablement, GTM strategy, or another relevant role; prior Product Marketing experience is welcome but not required
• The ability to understand a technical product and explain its value in concise, customer-friendly language
• Strong writing, synthesis, presentation, and storytelling skills
• A bias toward execution: you prioritize useful customer-facing work, move quickly through ambiguity, and improve what you ship using market feedback
• Commercial judgment and an interest in connecting product investments to customer adoption, pipeline, and revenue
• The curiosity and technical aptitude to develop fluency in modern data platforms, analytics, AI infrastructure, and the competitive landscape
• Strong cross-functional relationship skills and the confidence to work directly with Product Managers, engineers, marketers, executives, sellers, and customers
• A willingness to seek out real customer and field evidence rather than relying exclusively on internal assumptions
• Ability to travel: This role will require up to 25% in-person travel for new-hire onboarding, team and company offsites, customer engagements, field events, and other business needs

Desirable

• We’re seeking an Associate Product Marketing Manager to help make Starburst easier to understand, buy, and sell. You will translate technical product capabilities into clear customer value, bring new products and features to market, and connect what we build to the revenue plays that help customers discover, evaluate, and purchase Starburst
• This role reports to the Head of Product Marketing within the Product organization. You will work closely with Product Managers and Engineering while collaborating across Marketing and GTM—including content, demand generation, Sales Development Representatives, Account Executives, Solution Architects, RevOps, and enablement
• We are building a small, high-impact Product Marketing function, so this is a hands-on builder role. Every PMM must be able to connect product, launch, marketing, and field execution, although successful candidates may bring deeper experience in either product and launches or GTM and sales plays
• Develop clear messaging and positioning grounded in the customer problem, the value Starburst provides, and what makes our approach different
• Translate complex data and AI infrastructure into simple, credible stories for technical buyers, business stakeholders, sellers, and partners
• Partner with Product Managers early in the development process to build market and customer understanding into roadmap, launch, and go-to-market decisions
• Own product launches from strategy through execution, including target audience, launch tier, core message, customer-facing assets, internal readiness, distribution, and follow-up
• Build the materials customers need to evaluate Starburst, including architectural narratives, demos, proof points, competitive guidance, trial and POC support, documentation inputs, and analyst materials
• Develop revenue plays that connect customer pain to groups of Starburst capabilities, then equip Marketing and the field to execute them consistently
• Create practical seller enablement for AEs, SDRs, and Solution Architects, including playbooks, pitch materials, competitive guidance, discovery questions, and objection handling
• Gather customer, buyer, competitive, and field intelligence through interviews, win/loss analysis, seller engagement, and direct customer conversations
• Measure impact using product adoption, launch engagement, pipeline, revenue-play performance, and qualitative field and customer evidence
• Help establish the operating system for a growing Product Marketing function, including reusable messaging, launch processes, templates, planning cadences, and feedback loops
• Use AI to accelerate research and execution while maintaining human judgment and accountability for everything that ships