Sales Representative, Minor Figures
Germany West Region
+ Everyone has options for shares in the company
Vegan, sustainable coffee products
Be an early applicant
Vegan, sustainable coffee products
21-100 employees
Be an early applicant
+ Everyone has options for shares in the company
21-100 employees
Company mission
To create innovative, plant-based products for a more delicious future.
Role
Who you are
- We’re looking for someone energetic, adaptable, and passionate about the coffee and hospitality industry
- You will:
- Be a strong ambassador for the Minor Figures brand
- Be proactive, resilient, and results-driven
- Adapt quickly to change and solve problems independently
- Build strong relationships with customers and partners
- Be organised and comfortable managing multiple priorities
- Travel frequently within your region to meet customers and attend events
- Collaborate effectively with internal teams
- Experience working with independent On-trade outlets and key accounts in the coffee, food, and/or beverage industry is essential
- You must be based in Cologne, Dusseldorf or Frankfurt area and hold a valid driving licence
- Fluent German is required
What the job involves
- Minor Figures is building its first team of Sales Representatives in Germany, an important step in strengthening our EU Sales team. Working closely with the Business Development Manager DACH, you will drive distribution, sales, and brand awareness across Western Germany
- Your focus will be developing the On-trade channel across cities Cologne/Dusseldorf/greater Niederrhein area, Frankfurt/greater Frankfurt area & Ruhrgebiet region, remote in Germany West region, building strong partnerships within the coffee, food, and beverage industry
- Prospecting and securing new customers across Coffee, HoReCa, QSR, Corporate Catering, Events, Health & BIO, Convenience, and Deli segments
- Expanding Minor Figures distribution and securing new listings
- Building relationships and managing smaller regional accounts
- Collaborating with local wholesale partners to identify new opportunities
- Executing sales strategies to deliver against forecasts and KPIs
- You will work closely with the sales, marketing, and operations teams to support growth across the region
- Act as the face of the Minor Figures brand in Western Germany
- Develop new partnerships while growing existing accounts/customers
- Track opportunities and manage your pipeline in the CRM
- Increase product distribution across On-trade, Food & Beverage segments
- Educate and support wholesalers, cafés, and operators through training and sampling
- Plan travel and field visits to maximise sales opportunities
- Attend industry events and organise brand activations
- Share market insights, competitor activity, and best practices with the EU sales team
- Identify high-potential cities and implement local growth plans
- You will join a remote EU Sales team working across markets from the Nordics to Southern and Central Europe. The team collaborates closely with local wholesale partners to grow the Minor Figures brand
- You will report to the Business Development Manager DACH and work alongside the wider EU team led by the Head of Sales Export. The DACH region is a key growth market, and this role supports building a strong local sales presence
- You’ll be based in the Germany South region. While working from home is supported for planning and administration, most of your time will be spent in the field across Westen Germany. You will work closely with the Business Development Manager DACH
- Standard working hours are 9:00am–5:30pm. Flexibility is required due to travel, including occasional trade shows, networking events, and customer visits in line with the Minor Figures Travel Policy
Application process
- Submit a CV and any supporting documents to us & tell us why you want to work with us at Minor Figures
Our take
Minor Figures is a brand expressing almost all of the most important consumer trends of today. In terms of its flagship product, Minor Figures is a B Corp producing vegan, sustainable, premium coffee, playing to an exploding niche. At the same time, Minor Figures is much more than just a coffee producer - it’s a holistic brand.
What does that mean in practice? It makes merch, it makes games, it makes clothing. There’s also CBD, chai, and a dedicated music platform called MFFM (Minor Figures FM). That all comes together to create a brand that oozes authenticity and funk - perfectly aligned to a modern, urban audience.
Perhaps then Minor Figures is an entirely new challenger brand narrative. The anti-hero — a challenger brand notable for its absence of a grandiose mission or purpose and with a focus instead on enjoying life, having fun and occasionally poking fun at the very notion of brands as our heroes and saviours.
Whatever it is, it's working. Now selling to over 25 countries and with 2022 investment from French multinational Danone, as long as the company stays true to its roots: coffee and fun, it's hard to see its impressive growth flagging any time soon.
Steph
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (1 round)
Feb 2015
$0.3m
SEED
Total funding: $0.3m
Company HQ
Walthamstow, London, UK
Leadership
Stuart Forsyth
(Co-Founder & CEO)Prior to Minor Figures, Stuart spent 4 years at KeepCup as the GM.
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