Director of Lifecycle Marketing, Pacaso
$160-175k
Plus equity
Technology-enabled real estate marketplace
Posted today
Technology-enabled real estate marketplace
101-200 employees
Posted today
$160-175k
Plus equity
101-200 employees
Company mission
To empower people to own a share of a second home, from 1/8 to 1/2, and experience true real estate ownership.
Role
Who you are
- You have led lifecycle for a considered, high-value purchase, in real estate, financial services, travel or something similar, and you never stopped building
- Specifically:
- 8+ years in lifecycle, CRM or retention marketing, with several of them owning the strategy
- Expert in Iterable
- Journeys, segmentation, catalogs, templating and deliverability are muscle memory
- AI-native in practice. You can point to programs where AI changed your speed or your results
- Comfortable in SQL and fluent in funnel math, incrementality and holdout design
- A writer's ear. You can draft a subject line that converts and catch a line that reads off voice for a brand built on restraint
- Experienced working with Sales on lead scoring, handoff and pipeline reporting
What the job involves
- You will shape lifecycle strategy with the VP of Marketing and build it yourself. Together you will decide how each of these audiences should experience Pacaso over time; you will then open Iterable and make it real. You are the most senior lifecycle practitioner at the company, reporting to the VP of Marketing and working closely with brand, creative, analytics and Sales
- Marketing at Pacaso runs lean and AI-native. We hire owners who multiply themselves with AI rather than teams that grow by headcount. You should already work this way, with AI drafting your variants, scoring your segments and checking your campaigns while your own judgment goes to strategy, taste and measurement
- Many buyers begin this journey long before they are ready. You will decide when and how to re-engage past inquiries, what would genuinely bring someone back and how a re-engaged buyer gets handed to Sales cleanly. It is the fastest path this role has to funded volume, and it is where you will start
- A Pacaso purchase can take months of consideration. You will design how a prospect experiences those months: what they hear after a first inquiry, how a specific home or market stays present in their thinking and what earns the consultation. Segmentation, personalization and disciplined testing are your instruments. Pacaso does not discount or rush its buyers, so the program earns attention through relevance rather than urgency
- Owners are the heart of the brand and the source of our referrals and resales. Working with the owner experience team, you will define what Owners hear from Pacaso and when, from onboarding through arrival moments, home updates and referral programs, and set the governance that keeps those touches coordinated across teams. The standard is that every message an Owner receives feels like it came from the same hand that welcomed them home
- You own the Iterable instance end to end: data architecture, deliverability, channel setup across email, SMS and push, and the connections to our CRM and data warehouse. You define lifecycle success in numbers (reactivation rate, conversion to consultation, owner engagement and revenue influenced) and report it to leadership monthly
Our take
Second home ownership has traditionally been a privilege of the wealthy, due to the costs involved in purchasing and maintaining an additional property. However, the vast majority of the 100M second homes worldwide sit empty 10 to 11 months a year.
Seizing this opportunity, Pacaso seeks to give more people a chance at second-home ownership with a unique co-ownership model, which allows individuals to purchase fractions of a property, benefit from it as guests and rent it out to generate additional income.
The business has grown exponentially since its founding in October 2020 and enjoyed an oversubscribed (reportedly more than 17500 individual investors) funding round of $72.5 million in 2025. According to Crunchbase, it's achieved Unicorn status faster than any other company. In its first six months of operation, Pacaso received more than 60,000 requests and assisted 100 purchases. This impressive trajectory not only highlights its strong market demand but also positions the company for a successful journey ahead.
Steph
Company Specialist at Welcome to the Jungle
Insights
-37% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Oct 2025
$72.5m
LATE VC
Jul 2025
$35m
LATE VC
Total funding: $324.5m
Company benefits
- Health, vision and dental coverage
- 401k
- Incentive stock options
- Home office reimbursement
- Monthly cell phone reimbursement
- Maternity/paternity leave
Company HQ
SoMa, San Francisco, CA
Leadership
Austin Allison
(Co-Founder & CEO)Having studied Law at the University of Cincinnati, Austin worked as a Real Estate Manager for over 9 years before founding dotloop in 20019 and Zillow Group in 2015. They combined their entrepreneurial and real estate experience to co-found Pacaso in 2020.
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